Ребрендинг «zzzefir»
zzzefir — это кондитерская, где десерты как облака, мысли — лёгкие, а атмосфера — как в самой уютном сне. Главная идея — вдохновлять людей мечтать, расслабляться и наслаждаться жизнью.
Это съедобные сны в мягкой, облачной форме. Каждая зефирка — уникальна, как ваши сны — уютные, некоторые странные, некоторые — будто откуда-то из будущего.
Ребрендинг бренда зефира создан с помощью ИИ
Ребрендинг с использованием искусственного интеллекта позволяет осовременить визуальный язык бренда, сделать его ближе к новой аудитории, которая ценит не только вкус, но и умный, осознанный подход к дизайну и коммуникации.
Recraft: A minimalist logo for a brand called «zzzefir» that makes marshmallows. The logo should look soft, airy, and cloud-like, with smooth flowing shapes and gentle pastel tones, placed on a rose background. Modern, light, and dreamy design.
Zzzefir становится не просто брендом сладостей, а брендом будущего — мягким, воздушным, но технологичным.
Hailuo AI: make a video from the logo of the brand zzzefir. logo turn into the cloud
GPT: A horizontal A4 realistic image showing a person wearing a pastel pink T-shirt with soft, cloud-like «zzzefir» lettering in white across the chest. Minimal clean background, soft natural light, and a dreamy, airy brand aesthetic.
A realistic horizontal A4 image showing the back view of a person wearing a white T-shirt with a modern overlapping print of pastel pink marshmallows. The zephyrs vary in size and slightly overlap each other, creating depth and a stylish, dynamic composition. Minimal clean background, soft natural light, realistic texture.
Hailuo AI: Make a short video clip from the image of the marshmallow production shop, showing how marshmallows are deposited on the conveyor.
Recraft: A realistic horizontal A4 image of a white production apron displayed on a black background. The apron has a minimalist design with the pink «zzzefir» logo printed at heart level. Soft lighting, modern and clean look, highlighting the smooth white fabric and subtle pastel branding.
GPT: A highly realistic horizontal A4 image of the exterior of a pastel pink café without any signage above the door. The building has large windows, white details, and minimalist outdoor seating with small round tables and chairs. Soft natural daylight, clean and elegant composition, cozy and welcoming atmosphere.
GPT: A realistic vertical A4 image showing the interior of a cozy café inspired by the «zzzefir» brand. The space features pastel pink and white tones, minimalistic furniture, cloud-like pendant lights, and natural light from large windows. Airy, dreamy, and elegant atmosphere with soft textures and delicate decor.
Image showing the back side of a white ceramic plate on a black background. The plate has a very small, subtle engraving of the brand name «zzzefir» near the center.
Midjourney: A realistic horizontal A4 image of a street advertising stand in a busy city with people walking by. On the stand is a minimalistic poster for the brand «zzzefir» with a white background, soft pink text repeating «zzzefir» several times, a 3D marshmallow in the center, and the text in Russian: «ОТКРЫТИЕ ZZZEFIR — 31 ОКТЯБРЯ, 19:00–21:00. КЛУБНИЧНЫЙ ВАНИЛЬНЫЙ ЛИМОННЫЙ».
A realistic image of a street advertising stand on a dark large windows that are usually in shopping malls. On the stand is a minimalistic poster with a soft pink background, below is text «zzzefir», a 3 3D marshmallows in the center, and above text in Russian: «ОТКРЫТИЕ КАФЕ 2 июня- 11:00».
Midjorny: A realistic horizontal A4 image of a long outdoor advertising banner for the «zzzefir» brand placed by the roadside near a sidewalk in a modern city. The banner features a clean white and pastel pink design with dreamy marshmallow-inspired visuals and minimal text in Russian: «Хочешь попробовать сны — приходи к нам!». The style is soft, airy, and elegant, reflecting the gentle aesthetic of the «zzzefir» brand.
Использованные ресурсы для создания проекта
Список нейросетей: 1. GPT 2. Recraft.ai 3. Midjourney 4. Hailuo AI
Для определения шрифтов и цветов применялись сайты MyFonts и Adobe Color.
