♪ Shosserf/ — highway cycling media ♪
Shosserf is a space where the aesthetic of speed meets human history. In the press, on the website, and on social media, we talk about routes, races, and heroes — those who drive the pedals to the brink of the possibility — and those who enjoy it.
The style is shaped by icons inspired by stencil markings in the urban environment, which help guide our space, as well as our media within the community.
Printing
The strong yellow color becomes the symbol of the winner’s yellow shirt. It expresses its desire for freedom and victory.
At the same time, the text has a sufficiently strong attachment with other blocks, which symbolizes the reliability, technologicality of the sphere and, at the same time, the close proximity of the community.
The variable graph marks the entry into the chapter and briefly explains the content: both by text and at graphic communication level
Web publication
Web resources include inspiring interviews, annotations of events inside the calendar, as well as reporting photos with emotional stories, as well as compilations and guides
Social media and media
The design of social networks inherits the rest of the resources, supporting the idea of full impact
Videos are divided into items and produced in a design plan to facilitate orientation within content
Merch becomes a specialized style carrier that somehow facilitates the process of driving, whether it’s a tool bag, a bottle of water or a weather cap.
Urban posters contain important reminders, because in risk-taking sports, primary security
Materials
