
Описание проекта
«Росток» — это концепт-стор, где растения растут под влиянием музыки, и их можно забрать с собой. Каждый сезон посвящён определённому жанру музыки (классика, джаз, электронная музыка), и под него создаются уникальные товары и атмосфера.
Исходный проект
Исходный проект не имел как таковой айдентики. Она была разработана в рамках уже этого проекта с использованием AI
Айдентика

логотип
prompt: Minimalistic logo for the brand «Росток», symbolizing the sprout of a plant turning into a musical notation, vector graphics, lineart, thin contour, color palette: green and beige, shaded shadows, atmosphere of harmony and growth, abstract style, minimalism.
prompt: A concept store where plants grow under influenced by music, and they can be taken with you, called a «Росток». Visual style: minimalistic, natural, with soft textures and muted natural shades (pastel green, dark green, beige, moss). Photography and design: inspired by nature and music — light blurriness, natural lighting, shallow depth of field, documentary. Typography: clean, sans-serif, thin lowercase letters and airy space. Logo and layouts: organic, human, with elements of a sprout and a musical stand. Textures: soft textures of wood, paper and leaves, combined with fine lines and musical notes. A single visual language in all materials: business card, booklet, packaging, website. Emotions: calmness, harmony, creativity, environmental awareness.
Постеры
prompt: A series of three minimalistic posters for the Rostock concept store. Each poster features real photographs of people interacting with plants under the influence of music. The photos and typography are balanced: simple lowercase sans-serif fonts, lots of air, and an atmosphere of sincerity and harmony. The poster layouts are made on a minimalistic background (clean wall, soft shadows, matte paper).
Носители и продукция
prompt: The minimalistic notebook of the Rostock project lies on a wooden surface. On the cover of the notebook is the Rostock logo in lowercase letters, a sans—serif font, and a neat composition. The cover of the notebook is made of recycled paper or matového bioplastics with a light texture. Natural lighting, soft shadows, shallow depth of field. An atmosphere of documentary, honesty and tranquility, conveying care, awareness and respect for nature. The cover color is dark green, the notebook size is standard, and there is a pen with a similar design next to it.
prompt: Professional product layout for the Rostock brand. Two branded products are presented on the stage: a cotton T-shirt and a canvas bag. Both products are made in soft pastel shades. On the T—shirt and bag there are real photos of people interacting with plants under the influence of music. The layout is made on a neutral white background with soft natural lighting, realistic shadows and an exquisite modern composition suitable for brand presentation. Each carrier is marked with the Rostock logo. T-shirt color: soft green
prompt: Two minimalistic badges for the managers of the Rostock project. The badges are neatly worn on the man and the woman, only the upper part of the body is visible. Each badge features the Rostock logo in lowercase letters, a sans—serif font, a neat composition, and realistic materials — recycled paper or matte bioplastics with a light texture. Natural lighting, soft shadows, shallow depth of field. An atmosphere of documentary, honesty and tranquility, conveying care, awareness and respect for nature. The badges show the names Ruslan Gunba and Victoria Tekstilnaya, as well as the position of «manager». After the logo, there is a small photo to confirm your identity. The man and woman’s clothes are white, and the badges themselves are olive-colored, about the size of a plastic card, hanging from long straps.
Пространство стора


prompt: Photorealistic presentation of the Sprout concept store, where plants grow under the influence of music. The interior of the store is designed in a minimalist style with natural materials: wood, stone and recycled paper. There are green plants of various types on the shelves, next to which musical instruments and sheet music are located. Soft natural lighting, creating an atmosphere of comfort and harmony. On the walls there are branded posters with images of plants and musical notes, made in muted green and beige tones. In the center of the store is a table with branded notebooks, pens and eco-bags bearing the Rostock logo. There are also booklets with information about the project and events on the table. In the corner of the store there is a small event area with chairs and musical instruments, ready for lectures or concerts. The atmosphere of the presentation is calm, inspiring and environmentally conscious.
Источники
1.ideogram.ai https://ideogram.ai/ 2.Le Chat Mistral: https://chatgpt.com/ 3.recraft.ai: https://chat.mistral.ai/