Planner: Yogurt Bar
Planner is a place for healthy and nutritious meals. The basis of the menu is a bowl based on Greek yogurt and smoothie. It’s a place for conscious and rational people to know what they eat. So two things were at the core of the identics: stickers mechanics and visualization of BLU.
Stickers are a convenient tool for personalizing the dish: they show the composition, benefits, and nutrients. Also, sticker mechanics are easily adapted to collation and digitized: in the future, a mini-app is planned to create their own stickers, with the possibility of sharing them and saving them.
A quantitative study was carried out to visualize BLU. 197 people were interviewed and a pattern was found to relate geometric figures to indicators. It visualizes what is unconsciously eating in people’s heads, creates a new language, and helps the stains differentiate the nutrient positions in the client’s navigation menu.
A logo for the children ' s menu was also developed as part of the development of the idenics.
The new foodcourt in Kazan, Moscow market, provided a place for opening the first point after the concept was introduced. So far, Khafizov Studio is developing the interior design of the dot itself.
