MOLT. Ребрендинг при помощи ИИ
Исходный проект «MOLT»
Molt — музей бабочек, культурно-познавательное пространство, объединяющее постоянную экспозицию бабочек с временными выставками на тему метаморфозы, природы и красоты.
Метаморфоза превращения может быть не только серой и расплывчатой, но и стать ярким и незабываемым опытом
Основанный на проекте стартап, созданный с помощью ИИ
Molt превратился в креативный fashion-бренд, где идея превращения воплощается в одежде и аксессуарах. Теперь вместо экспозиций — коллекции одежды и аксессуаров, вдохновлённые коконами, крыльями и идеей личного перерождения В ходе создания стартапа были использованы нейросети Ideogram.ai, Recraft.ai, Aigital, Qwen, Krea.ai.
Логотип
Abstract butterfly emblem created in a liquid, flowing style. Smooth, rounded lines that look like melted gel or glossy plastic. Bright electric pink color on a pure white background. Below the butterfly, add the text «MOLT» in the same fluid, soft typography — cohesive and balanced with the emblem. The overall look should be minimalist, modern, and elegant, symbolizing transformation and metamorphosis. Vector-style, clean, centered composition, no shadows, no gradients, no realism — focus on soft plasticity and smooth motion aesthetics.
Нейросеть — Qwen
Шрифт я определила с помощью сайта MyFonts. В бренде используется шрифт Montserrat Bold
Продукция бренда
A delicate iridescent slip dress inspired by fairy wings. The dress lies flat on a white surface, made of shimmering light blue and lilac satin with a subtle gradient and translucent sheen. Soft draping at the neckline and a minimal slit at the hem. Studio lighting emphasizing the silk texture and color transitions.
A luxury butterfly ring with iridescent wings in shades of magenta, violet, and blue. The wings have a gradient enamel finish with sparkling particles and silver edges. Photographed on a soft white background, studio lighting emphasizing the shine and fine jewelry craftsmanship.
A designer handbag inspired by butterfly wings, crafted from glossy violet leather with a gradient from purple to magenta. The front panel features symmetrical wing motifs with glittering patterns in teal and pink. Gold hardware, structured silhouette similar to a Miu Miu bowling bag. Studio lighting, neutral background.
A lime-green satin mini skirt with a hot-pink and turquoise butterfly design on the front. The skirt is form-fitting, displayed on a mannequin against a neutral studio background. The material has a smooth, glossy finish with fine sparkly details inspired by Y2K fashion aesthetics.
A high-fashion female blouse inspired by butterfly wings. The garment is bright pink with sculptural, voluminous shapes that resemble wings on the shoulders and chest. Made of satin or silk with couture-level construction, the design combines structure and fluidity. Studio lighting, minimalist background, focus on texture and craftsmanship.
A pair of luxury pink stiletto heels inspired by butterfly wings. The shoes feature embroidered wing patterns in pastel tones of mint green, peach, and light yellow. Set against a clean white background, softly lit to highlight the fine textures and elegant curves of the design.
Постеры
A surreal fashion event poster for the clothing brand MOLT, inspired by butterflies and transformation. Designed in a dreamy retro style with layered collage textures, pink tones, and subtle glitter accents. Replace dark abstract shapes with elegant butterfly wings featuring subtle diamond patterns. Include the MOLT logo and small typographic details in a sophisticated vintage layout reminiscent of avant-garde printed programmes.
A glamorous pink fashion poster for MOLT, featuring a large stylized butterfly at the center with glowing wings in purple and blue tones. The design has a nostalgic, retro-inspired collage aesthetic — decorated with stars, arrows, and vintage illustrations of women in dresses. The typography is bold and elegant, evoking fashion magazines from the 1960s–80s. The whole composition feels magical, feminine, and inspired by transformation and metamorphosis.
Упаковка
A luxury shopping bag for the fashion brand MOLT in a vintage-futuristic collage style. The bag is pink with a kraft paper texture and natural twisted handles. The design includes playful graphic motifs — high heels, stars, arrows, and geometric harlequin patterns — inspired by surreal retro fashion posters. The MOLT logo is printed in bold serif letters at the center. Warm pink lighting, editorial product photography style, detailed texture and depth.
A minimalist kraft cardboard box packaging for the fashion brand MOLT. The box is made of natural brown recycled paper with a smooth matte texture. In the center of the lid, a glossy hot-pink butterfly-shaped logo and the word «MOLT» are printed in a clean sans-serif font. The composition is simple and elegant, photographed in soft studio lighting on a neutral background. Modern eco-luxury aesthetic, high-end fashion packaging design.
Носители
A stylish pink business card for the fashion brand MOLT, photographed on a white surface. The design features a brown harlequin-pattern butterfly above the brand name «MOLT» in elegant serif type, followed by contact details: phone number, address, website (molt.com), and email (info@molt.com ). The layout is simple and luxurious, evoking a refined, feminine, and artistic brand identity.
A light pink fabric tote bag lying flat on a white background, designed for the fashion brand MOLT. The front features a large symmetrical butterfly graphic with a subtle brown harlequin pattern and a small pink butterfly above it. Below the wings is the word «MOLT» in bold pink letters. The aesthetic is clean, minimalist, and vintage-inspired, blending soft femininity with a modern brand identity.
A pastel pink ceramic mug featuring the MOLT brand design. The surface displays a collage-style butterfly graphic with diamond-textured wings, surrounded by stars, arrows, and small vintage illustrations. The central pink butterfly and the «MOLT» logo stand out in the middle. The lighting is warm and soft, emphasizing the glossy finish and nostalgic, dreamy fashion aesthetic.
Пространство
A modern clothing store interior with pristine white marble floors that reflect the soft lighting throughout the space. The walls are painted in elegant light grey, creating a minimalist backdrop for the unique merchandise displays featuring iridescent pink and blue garments that shimmer with delicate glitter accents. Each piece of clothing is designed to resemble butterfly wings, with flowing fabrics that catch the light and create ethereal, wing-like silhouettes on sleek chrome hangers and glass display cases. Near the polished white cashier counter, a stylish illuminated sign reads «MOLT» in modern sans-serif lettering, while soft ambient lighting enhances the magical, transformative atmosphere of the boutique.
Нейросети
1. Ideogram https://ideogram.ai/t/explore 2. ChatGPT https://chatgpt.com/ 3. Adobe Color https://color.adobe.com/ 4. MyFonts https://www.myfonts.com/pages/whatthefont 5. Qwen AI https://qwen.ai/
При генерации некоторых изображений (носители, упаковка) прикреплялось изображение-референс с рекламным плакатом бренда, чтобы сохранить общую стилистику айдентики
