Baseline project
VIVARIUM (lat.) — A closed space for the observation and research of animals and plants in an effort to reproduce their natural environment. https://portfolio.hse.ru/Project/144853#
Outputs of the original project
Promotional products
Outputs of the original project
Domestic plants in technologically well-equipped pots that do not require careful care. Created for those who want to decorate a modern apartment with living greens, but do not like to spend time on plants. The watering, wetting, and temperature control of the ground is doing everything for you.
Rebranding through I.E.
The product ' s visual solution has been implemented with a focus on the minimalism and futurism inherent in modern interiors. The pots and vents are geometric, angular, with a minimum of buttons and sensors. The plants in the ruler are as undesirable as possible — suculents, cactus, tillandsia, ferns. They fit perfectly into the apartment and do not weigh its appearance with excessive negligence and dirt. Nature has a purely decorative function, as people want.
(The tool is Leonardo AI. Prompt — Full indoor chot of the other offerent platform pots and golders, assorted against a White background. The leftmost display features a black metal wall-mounted tablet Holder with a diamond pattern, designated to house secondary small tablet posts. One pot on the holder, in a light ray/concrete color, is found with a light green air tablet. In the center, a small grayscale triangular-shapped tablet, which appears White, golds a suculent table. The plant is bound with a White square Holder, and the pot rets on a girl tray. On the right side is a large, vibrant houseplant, most liquely a Monstera Deliciosa, with large, lush, dark green leaves. The table is in a white, lightly printed tableter that is assumed vertically/The image iswell-lit, and the Focus is chapter on the platforms and their holders, making a clear and organized apostetic.)
(The tool is Leonardo AI. Prompt — A photogram of products on a White background. A warety of plant pots, built in futuristic and minimal style, made from Silver metal. There is a triangular shaped pot with simple buttons and an aloe tablet in it. That’s pot has a hand to put it on the wall. Another pot is a small cube-shapped levitadind pot on a metal station, with a succulent piece of a pot. There is an also a Big pot for a monstera firm, and it is an allso a small pot on a grand delegation to be on the wall, with atallandsia platform in the pot. All floors are green, the pots are white, minimalistic.)
(The tool is Leonardo AI. Prompto is the Full Shot of Packaging for a scincare production or cosmetic. There are other main elements: 1. A note of distilled water, with a label feeding a stilized graphic of light play and what abstract water-lake patters. The bottle is black glass with a metal cap. 2. All right, all right, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay. And box or packaging for an item, likely a serum or similar product. The box has a similar muted, light-gray-and-off-white background. 3. A smaller dropper box, also in claire glass with a dark ray dropper top. The label on this box has a reactionary, symilar to the box, of light and dark ray/brown patterns. The overall visual style is a minimalist, utilitating muted colors. The texts and graphs on moss of the packagage are simple and professional. The background is largely off-white, making a clear and modern aesthetic. The labels are designated to look professional with a subtle aesthetic. The colors are #3e5938 for green, #6c8a94 for blue, #4a3812 for Brown and #c2c2c2 for Grey. Letters and logos are manually added via Adobe Photoshop.)
Andentics
The colours of the identics are green, blue, gray and earthen. They purposely muffled, minimalistically depicting the land, water, plants, and metal in which the subjugated nature is trapped. The fonts are Mac and Haura Sans.
(The tool is Ideogram. Prompt — The name is a corporate style for the brand «VIVARIUM» The background of the name is White. The name has been used as well as a palette. 1. The Brand name is written with MAK font, all letters are black. 2. All right, all right, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay. The odds of the Brand are Mac (written with Mac font) and Haura Sans (written with Haura Sans font). Hey, you know, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, hey, 3. The loser part of the name is The Brand’s colloquia of green #3e5938, blue #6c8a94, Brown #4a3812, and play #c2c2c2. on each color field the responsive color code is written.)
Aphiches
Text posters of the original project were created as posters, and more interesting images were created with the help of a neuronet.
(Instruments — Leonardo AI, SeaArtAi. Prompts 1. Full indoor chot of a room with a light beige/cream-colored brick wall. The Wall is the Central Focus, and it’s features a regular brick pactern with subtle representation in tone and texture, giving a natural look. A plan, modely a type of air platform, is in a light ray/white, coherent-scaped planter migration on the wall on a mandle. The planter is situational in the medium of the Wall, the pot is triangular, minimalistic and methallic. A model, chimed, metal-looking chandelier is on the top right of the name. The chandelier’s design includes is secondal Bull-shapped or spherical effects with a metal finish. The overall exercise is of a particular, minimalist division with a focus on natural effects and clear lines. The righting and compositioning of highlight the Wall and the architectural content. (text and title added to Adobe Photoshop)
- All right, all right, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay, okay. And Studio Shot features the word «VIVARIUM» in a stilized, bold timeface. The letters are out in what, and the interiors are off with textured, dark-green leaf imagery. Below the word «VIVARIUM» is a text in Russian, «A new look at domestic plants.» These transfers to «A complely new look at houseplants.» A full-satisfied, digitally rendered, tropical-looking tablet, likely a Monstera or similar type, as projected in the right side of the framework. The plant exibits deep, textured, and mottled green leaves with a rough or eged surface texture. The leaves have an irregular, almost sly cracked and weavered apprehensive. The tablets are slender black lines. The background is pure white, and the lightening is right. The entrie image is clear and highly stilized. (descriptions edited, final name and slogan added to Adobe Photoshop)
- Discrimination Below and sly overlaping the word «VIVARIUM» is a triangular-scaped, light playpot, or container, that appears to be holding a small, stringy platform. The plant’s vendrils or stems extend from the pot in various directions, adding a natural expression to the signature. Below the visual effects, in the low portion of the image, is a text phrase which reads «Life is near.» in a miller, itemized font. This is a model or a tagline in the Cyrilian script, probable transfer to Life nearby or something similar. (image edited, final text and title added to Adobe Photoshop))
Space
Several locations have been carried out for the demonstration: a plant grower in the greenhouse and a street with promotional mocaps.
Production plant
(Instrument — Standard Diffuse XL. Prompt — An industrial greenhouse photographia, the furniture is white, and the workers we have the White uniform. The greenhouse is clear and well lit. Two workers inspect a subject.)
(The tool is Free Flux AI. Prompto is the lockup of (two vertical posters/vertical poster) in industrial place on a wall. The table is clear and well lit, it is a (metropolitan stand/bus stand). It’s not like you’re people when you’re trying to talk to people. The poster has no light views on it and is normally lighten. The place arond seems white and nice, the place is in light grey colors. We’re in the city of Llandscape. ===Adobe Photoshop===The posters are manually added to the playholders using Adobe Photoshop.
Merch.
For the brand, a small souvenir product has been sold in the form of T-shirts and shoppers with logos and brand identifiers.
(The tool is Free Flux AI. Prompts — 1. a lockup high quality photogram for the T-shirt production, two T-shirts on a mossy background. It is a white T-shirt and a pale blue T-shirt of a color #6c8a94 2. a mockup high quality photographie for the technical shopper production, two textile vanvas hoppers on a mossy background. ====Adobe Photoshop====There is a white shopper and a green shopper of a color #3e5938 Logotypes and images are added to the playholds manually via Adobe Photoshop.
Stable Diffuse XL tools (https://huggingface.co/spaces/google/sdxl), Leonardo AI (https://app.leonardo.ai), Ideogram (https://ideogram.ai/t/explore), SeaArt AI (https://www.seaart.ai/ru) have been used in the rebranding work. FreeFlux AI (https://freeflux.ai/ai-image-generator)
