Rebranding of the Savva Mamontov Children ' s Arts School
The S.I. Mamontov Children’s Arts School is a place where children try out in different creative ways and gradually find something they really want. It is important not only to learn, but also to play, to experiment, to try new ones — and to do so with pleasure.
The visual concept of the school is based on the metaphor of «the talent designer». Both the details form a unique figure, and at school, each child gathers his or her own creative experience. Some are more interested in drawing, some in music, dance, or theatre. The school helps to choose, try, and find its own.
This idea formed the basis of the logo and the idenics. The element letters can be combined in different ways as parts of the design. This approach makes the style live, flexible and easily applicable to different media.
School is a talent designer in which everyone can build their own creative world!
MAMONTOV FONT
Photosteel
Conspicuity, minimalistic and/or geometric background, children ' s sincere emotions
Polygraphy
The image of Savva Mamontov has also become an important part of the school’s idenics.
The characters
Social media
Merch.
School formalization
