
Изначальный проект
ЦИКЛОН 68 — бренд водонепроницаемой тактической одежды из Мурманска представляет собой инновационную и экологически ответственную компанию, занимающуюся производством стильных и функциональных элементов для путешествий.

Продукт
Редизайн глазами ИИ
Для генерации логотипа я использовала нейросеть Ideogram, указав в стилях генерации Design. С помощью сайта whatfontis нашла шрифт.
image prompt/ Generate a minimalistic modern type logo for outdoor clothes brand Cyclone 68, use only black and white colors.

Для определения цветовой палитры я сгенерировала в Recraft фотографию туманной тундры, как отсылка к месту производства и погодным условиям. Далее с помощью Adobe Color вытащила цвета.
image prompt/ A high-quality, ultra-realistic photograph, capturing a vast tundra landscape enveloped in thick, atmospheric fog. The scenery features soft rolling hills, patches of moss and lichen, scattered rocks, and distant mountain silhouettes barely visible through the mist. The mist moves gently across the terrain, enhancing the mysterious and minimalistic aesthetic.
В дизайне я хотела использовать элементы картографических систем и натуральные цвета, взятые с пейзажей Мурманской области. Дизайн я хотела показать в среде использования, при туманной погоде.
В нейросети Recraft я настроила стиль генерации изображений с помощью референсов, добавив в качестве key visual сгенерированное ранее фото тундры, примеры графики и стилистики. Таким образом, сделав единую стилистику генераций. Настроила стиль изображения Photorealistic.
Референс 1
Продукт
Все изображения генерировались в нейросети Recraft. После обрабатывались в Ai Nero для улучшения разрешения и качества изображений.
image prompt/ A modern, high-quality white hoodie with a clean, minimalist outdoor aesthetic. The hoodie features a Cyclone68° logo and subtle cartographic design elements, including soft gray topographic lines, coordinates, and degree markings, integrated seamlessly into the fabric. The fit is slightly oversized for a contemporary look, with a structured hood and ribbed cuffs. The hoodie is worn by a male model with a neutral expression, facing the camera in a perfectly straight-on angle. The background is a soft, neutral gradient to keep the focus on the product. The lighting is soft and diffused, enhancing fabric texture and detail. Ultra-realistic product photography, cinematic lighting, high detail.
image prompt/ A close-up shot of the back of a modern, minimalist tactical raincoat, designed for outdoor activities. The raincoat is crafted from matte, water-resistant fabric in misty tundra-inspired colors: soft blue, foggy gray, white, and pastel green. A large, rectangular white tag with the Cyclone68° logo is sewn onto the upper back area, just below the hood. The tag features subtle cartographic elements, such as topographic contour lines, coordinates, and degree markings, in a clean, vector-based design. The stitching is precise, and the fabric texture is visible. The background is a soft-focus misty outdoor landscape, enhancing the premium outdoor aesthetic. High-detail, ultra-realistic product photography, cinematic lighting.
image prompt/ A high-quality, ultra-realistic Cyclone68° tactical raincoat, displayed in a flat-lay composition from a top-down view. The raincoat is fully visible, laid out on a textured rock surface, with the Cyclone68° logo prominently printed on the chest or back. Minimalist cartographic elements, such as dashed lines, coordinates, and contour markings, are subtly incorporated into the design. The technical, waterproof fabric has a slightly reflective surface, emphasizing durability. The neutral, desaturated color palette consists of soft grays, off-whites, and muted greens, reinforcing the brand’s connection to rugged outdoor exploration.»
Ассортимент
При генерации ассортимента я использовала сгенирированные выше изображения дождевика в качестве референсов для стиля в Recraft. Все изображения также улучшала в Ai Nero.
image prompt/ A high-quality outdoor photograph of a modern, minimalist expedition tent set up in a vast, foggy tundra landscape. The tent is made of durable, weather-resistant fabric in a muted pastel green color, blending naturally with the environment. On its surface, there are subtle topographic graphics, navigation coordinates, and the bold Cyclone68° logo. The atmosphere is misty, with soft diffused lighting creating a cinematic and adventurous feel. The ground is covered in moss, rocks, and patches of grass. A truly immersive, ultra-realistic outdoor survival shot, evoking exploration and resilience.
image prompt/ Highly detailed outdoor photograph of a premium tactical hiking backpack, designed for extreme outdoor adventures. The backpack is made of durable, weatherproof fabric in a neutral grayish-beige tone. On its surface, there is a sleek Cyclone68° logo and fine topographic details, including coordinates and dashed navigation lines. The bag is resting on rugged natural terrain, surrounded by small rocks and dry grass, evoking the raw beauty of the wilderness. The lighting is soft and natural, highlighting the texture of the materials and the minimalist yet functional design. Ultra-realistic outdoor gear photography, evoking resilience and exploration.
image prompt/ A minimalist, high-quality outdoor scarf made of soft, thermal fabric, designed for cold-weather adventures. The scarf features a Cyclone68° logo and subtle cartographic elements, including fine topographic contour lines and coordinates, printed in soft gray or embossed onto the fabric. The scarf is laid out on pristine snow, with delicate folds in the fabric adding natural movement to the scene. The snow is textured and slightly uneven, reflecting soft, diffused light. The atmosphere is serene and cold, reinforcing the brand’s connection to outdoor exploration. Ultra-realistic product photography, cinematic lighting, high detail.
Носители и мерч
Для создания носителей я использовала те же референсы и стиль, что и при генерации дождевика, использовала Recraft и делала апсайкл в Ai Nero.
image prompt/ A high-quality, ultra-realistic branding stationery set for Cyclone68°, displayed on a clean, neutral white background. The set includes business cards, a letterhead, and a branded notebook, all designed in a minimalist, modern aesthetic. The Cyclone68° logo is elegantly embossed or printed, with subtle cartographic details such as coordinates, contour lines, and mapping elements integrated into the design. The typography is sleek and contemporary, and the color palette consists of soft grays, off-whites, and muted greens, aligning with the brand’s identity. The composition is balanced and stylish, evoking a sense of premium craftsmanship and adventure.
image prompt/ A high-quality, ultra-realistic Cyclone68° branded notebook held by a person wearing a Cyclone68° tactical raincoat. The person’s hands are partially covered by the sleeves of the raincoat, and they are actively writing in the notebook with a pen. The notebook’s cover is in soft matte texture, featuring the Cyclone68° logo and minimalist cartographic elements such as dashed mapping lines and coordinates. The background is slightly blurred, emphasizing the subject, with a cool, desaturated color palette of gray, off-white, and muted green tones, enhancing the adventurous and functional aesthetics of the brand.
image prompt/ A high-quality, heavy-duty metal carabiner, designed for outdoor and tactical use. The carabiner is crafted from matte titanium or brushed stainless steel, giving it a rugged yet premium appearance. The design is sleek and minimal, featuring only the Cyclone68° logo engraved or laser-etched onto the surface, ensuring durability. The edges are smooth and precisely machined. The lighting is soft and diffused, creating realistic metallic reflections. The background is clean and neutral, allowing the product details to stand out. Ultra-realistic product photography, cinematic lighting, high detail.
image prompt/ A stylish, eco-friendly canvas tote bag made from soft, off-white cotton fabric. The bag features a minimalist printed Cyclone68° logo and cartographic design elements, including subtle topographic contour lines, coordinates, and navigation markings in a soft gray tone. The bag is casually placed on a rugged stone surface in a foggy tundra landscape, with natural textures and soft diffused lighting enhancing the outdoor aesthetic. The fabric is slightly creased, showing its soft, organic quality. Ultra-realistic product photography, cinematic lighting, high detail.
image prompt 1/ A sleek, modern metal thermos bottle designed for outdoor and tactical use. The thermos is crafted from brushed stainless steel or matte titanium, giving it a premium and durable look. The Cyclone68° logo is engraved or printed in a subtle yet bold manner, complemented by cartographic details. The lid is designed for secure, spill-proof closure with a minimalist aesthetic. The background is a soft, neutral gradient, with soft lighting that enhances the metallic texture and creates realistic reflections. Ultra-realistic product photography, cinematic lighting, high detail.
image prompt 2/ A high-quality, ultra-realistic Cyclone68° branded metall keychain, with a minimalist aesthetic. The Cyclone68° logo is precisely engraved on the surface, along with subtle cartographic details such as small contour lines or coordinates. The keychain has a sleek, industrial look, featuring a durable carabiner-style attachment, emphasizing functionality and outdoor readiness. The background is a clean, neutral surface with soft lighting, allowing the metallic texture and engraving to stand out clearly.
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Рекламные носители
Для создания слоганов я обратилась к ChatGPT. Из предложенных вариантов я выбрала «Navigate the Unknown».
Для создания первого плаката использовала в тот же стиль, что и при генерации дождевика. Улучшала качество в Ai Nero.
Image prompt/ A high-quality, ultra-realistic Cyclone68° advertisement poster, displayed inside an underground metro station with raw concrete walls. The poster showcases a serene, foggy Arctic landscape, evoking a sense of adventure and solitude. The Cyclone68° logo is positioned prominently at the top, while the tagline «Navigate the Unknown» is placed in the middle in a clean, modern font. Cartographic elements, including contour lines and latitude/longitude markings, are subtly overlaid on the landscape. The dim lighting of the metro station enhances the contrast, making the poster stand out as a focal point in the environment.
Мне понравилось получившееся изображение, поэтому я настроила в Recraft стиль, поставив как референс этот мокап и в стилях указала Photorealism
image prompt 1/ A high-quality, ultra-realistic vertical advertisement poster for Cyclone68°, displayed on a raw concrete wall in a narrow urban alleyway. The poster features a minimalist landscape. The Cyclone68° logo is placed at the top, while the brand slogan «Navigate the Unknown» is elegantly positioned in the center. Thin cartographic elements, such as dashed lines, topographic markings, and coordinates, subtly overlay the image, enhancing the sense of exploration. The lighting is soft and diffused, emphasizing the contrast between the rugged urban setting and the poster’s natural imagery.
image prompt 2/ A high-quality, ultra-realistic Cyclone68° vertical poster, displayed in a large glass showcase on a busy city street, surrounded by reflections of buildings and passing pedestrians. The poster features a foggy landscape with minimalist aesthetics. The Cyclone68° logo is at the top, and the tagline «Navigate the Unknown» is printed below in a sophisticated, modern font. Subtle cartographic elements, such as mapping coordinates and dashed topographic lines, overlay the imagery, enhancing the adventurous feel.
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Пространство
Для генерации пространства я нашла на Pinterest интересные решения. Загрузила их в новый стиль в Recraft, добавив пример графики из предыдущего стиля и сгенерированную ранее фотографию тундры. После все фото обрабатывала в Ai Nero
Референс 1
image prompt/ A high-end, minimalist retail store interior for the tactical outdoor brand Cyclone68°. The space is modern, open, and clean, texture walls and mountain-shaped art installations in center that add an adventurous atmosphere. Sleek metal racks and modular display stands showcase a collection of premium raincoats, hoodies, and accessories in soft natural colors (white, grey, pastel green, foggy blue). The floor is polished concrete, and ambient lighting softly highlights the products. Large cartographic design elements and coordinates are subtly integrated into the walls and ceiling. The space feels sophisticated, functional, and inspired by nature. Ultra-realistic, high-detail interior photography.
image prompt 1/ A high-quality, ultra-realistic storefront display window of the Cyclone68° flagship store, showcasing a striking art installation resembling a mountain range. A Cyclone68° raincoat hangs from a sleek metal rail, its logo and cartographic elements clearly visible on the fabric. The store’s large glass window with white cartographic details, creating a modern and adventurous aesthetic. The reflections on the glass subtly blend the urban surroundings with the display, emphasizing the store’s outdoor exploration theme. The lighting is soft and diffused, highlighting the textures and materials of the installation.
image prompt 2/ A modern storefront of the tactical outdoor brand Cyclone68° in the city. The store is housed in a sleek building with large panoramic windows that feature white topographic map designs. Above the entrance, a bold, minimalist Cyclone68° logo sign is illuminated, creating a strong brand presence. The exterior is made of matte black metal and concrete, reflecting the brand’s tactical and outdoor identity. The sidewalk is slightly wet from the rain. The environment is clean, modern, and atmospheric.
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Сайт
image prompt/ A high-quality, ultra-realistic mockup of a modern laptop placed on a neutral, light-colored background. The laptop has a sleek, minimalist design with a thin body and metallic finish. The screen displays the homepage of the Cyclone68° website, featuring a clean, modern layout with a large hero image of outdoor tactical gear, subtle topographic graphics, and the Cyclone68° logo. The interface design is minimalist, using a monochrome and pastel color palette inspired by misty tundra landscapes. The composition is simple and aesthetically balanced, focusing on the sharp details of the laptop screen and the overall premium feel of the brand’s identity. The lighting is soft and even, creating a professional product presentation.
Список материалов
https://ideogram.ai — генерация лого https://www.recraft.ai — генерация изображений https://chatgpt.com — генерация слоганов https://ai.nero.com/ru/image-upscaler — апсайкл изображений https://www.whatfontis.com — поиск шрифта https://color.adobe.com — создание цветовой палитры https://ru.pinterest.com — поиск референсов