DISTORTION глазами AI
Данная работа демонстрирует то, как искусственный интеллект может преобразовать уже существующий проект, изменив его айдентику и добавив дополнительные детали. В качестве исходника мною был взят проект четвертого модуля первого курса.
Исходный проект
«Distortion» — это панковский стритвир бренд одежды, цель которого помочь показать свой хулиганский внутренний стиль и посмотреть на себя с другого угла. Яркий, не боящийся изменений, с отсылками на музыку для ценящей аудитории
Ребрендинг AI
В рамках проекта планируется активное использование таких инструментов, как: Ideogram, Krea, Clip interrogator 2.1, Chat GPT.
Я творчески переработала с помощью нейросетей свою концепцию и развила ее в более минималистичную сторону.
Логотип
Ideogram c доработкой
/image prompt: make vector flat minimalist logo for brand «DISTORTION». Use bold, modern sans-serif typography with letters subtly scattered, fragmented, or offset, as if distorted by digital noise or spatial disruption. The word remains readable but visually broken, with uneven spacing and slight misalignment between characters. Black text on a white or transparent background. Flat, clean, and contemporary design — no gradients, no shadows, no textures. Strong avant-garde / streetwear aesthetic inspired by experimental typography and modern fashion branding.
Шрифты
Так как логотип получился абстрактным, я решила сама подобрать шрифтовую пару, отталкиваясь от настроения сгенерированного логотипа
Так как это ребрендинг в коллаборации с AI, было решено сделать бренд более технологичным. Поэтому я добавляю синий цвет и новый стилистический прием в носителях.
Krea
/image prompt: minimalist vector pattern inspired by electric guitar circuit diagrams, based on the reference image. Abstract technical layout composed of thin black vector lines, arrows, nodes, and electronic symbols. Elements included: resistors (zigzag lines), capacitors (parallel lines), grounding symbols, signal arrows and flow indicators, connection dots and terminals, straight and right-angle wiring paths Style: Clean schematic / engineering diagram aesthetic Flat, monochrome (black on white) No shading, no gradients, no textures Consistent stroke weight Precise, geometric, technical Composition: Modular layout forming a repeatable pattern Balanced negative space Elements arranged like a real circuit but abstracted and artistic Readable but not functional — graphic design focused Mood / references: Electric guitar electronics Audio signal flow Sound distortion DIY guitar pedals and analog circuitry Swiss graphic design, editorial minimalism Usage intent: Logo system, branding pattern, textile print, poster, packaging High-resolution, scalable, vector-only output
В исходном варианте брендинга музыка имела влияние, но ее было мало в самой айдентике. В более технологичном ребрендинге я делаю на нее акцент. Я вдохновляюсь схемами для электрогитар и делаю из них паттерн в Krea.
Носители
Krea
/image prompt: photorealistic Bright, informal young woman wearing futuristic silver over-ear headphones. Shot at a dark party / underground club environment. ¾ or side profile, spontaneous candid moment. Photography style: direct hard flash aimed at the subject, background stays dark and underexposed, strong contrast between subject and environment, harsh highlights, deep shadows Girl appearance: rebellious, confident, carefree energy, platinum blonde or dyed hair, black smoky eyes, slightly smudged, minimal skin retouching, real texture, alternative / party fashion styling Headphones: futuristic silver / brushed aluminum over-ear headphones, industrial, clean design, strong flash reflections on metal Earcup graphics: electric guitar circuit diagram pattern, thin black vector line art only, arrows, signal flow lines, nodes, resistors, capacitors, grounding symbols, abstract guitar electronics schematic, printed or laser-engraved look, no gradients, no textures Mood: Underground, rebellious, analog distortion Music culture, nightlife, DIY electronics Fashion meets audio tech Quality: High-fashion editorial product mockup High resolutionб, sharp subject, dark immersive background
Krea
/image prompt: photorealistic fashion logo mockup with graphic design focus. Overhead top-down photography shot. A young man lying on the floor, seen from directly above. He is wearing a plain T-shirt featuring a minimalist electric guitar circuit diagram logo. T-shirt graphic (logo design): abstract electric guitar electronics schematics, thin, precise vector line graphics only, arrows indicating signal flow, nodes, connection dots, resistors, capacitors, grounding symbols, straight and right-angle wiring paths, technical schematic aesthetic, readable but non-functional, purely graphic, white vector lines on fabric, optional bright blue (#0900FF) accent lines, flat vector, no shading, no gradients, no textures, consistent stroke weight, logo-like, scalable, print-ready Additional object: blue bag placed next to the man, deep blue color (#0900FF), white vector graphics matching the guitar circuit diagram style, same line weight and schematic language as the T-shirt logo Character details: young man, long hair, wearing Cossack boots, relaxed pose, lying on the floor, neutral expression, face partially visible from above Environment: minimal studio or raw concrete floor, clean, uncluttered composition, graphic design mockup focus Lighting & photography: realistic overhead lighting, soft but directional light, clear visibility of fabric texture without overpowering the graphics, sharp focus on logo and vector details
Krea
/image prompt: photorealistic architectural branding mockup with strong logo focus. A storefront entrance carved into a raw concrete wall, shaped like a large irregular hole. The opening looks broken and uneven, as if carved or torn out of the concrete by hand. Store entrance: massive rough concrete wall, large asymmetrical hole acting as the entrance, cracked, chipped concrete edges, brutalist, raw architecture, hole is fully glazed with clear glass, glass panels follow the irregular shape, visible reflections, realistic glazing, interior visible through glass Interior: minimal fashion retail space, clothes displayed inside, racks and garments visible but secondary, neutral, modern retail design Exterior branding: on top of the building façade, outside, the word «distortion» in clean lowercase typography, your logo placed next to or below the word «distortion» Lighting & photography: realistic urban daylight or dusk, natural shadows on concrete, strong texture detail on wall, clear readability of signage and logo
Krea
/image prompt: photorealistic fashion branding mockup with strong graphic contrast. Subject: person carrying a white shopper bag, shopper is the main focus, minimal, modern fashion styling Shopper bag: pure white shopper, matte paper or coated paper texture, clean edges, structured shape Graphic / logo on the shopper (important): electric guitar electronics schematic, thin black vector line graphics, arrows indicating signal flow, nodes, connection dots, resistors, capacitors, grounding symbols, straight and right-angle wiring paths, technical diagram aesthetic, readable but non-functional, flat vector only, no shading, no gradients, no textures, consistent stroke weight Lighting & photography: harsh, direct lighting, strong flash or hard studio light, high contrast, sharp shadows, crisp highlights on paper surface, paparazzi / street-documentation feel Environment: urban street or minimal studio, background secondary and slightly underexposed, shopper remains fully illuminated Mood & style: raw, graphic, underground fashion branding, modern, editorial
Krea c доработкой
/image prompt: photorealistic urban fashion poster mockup with strong graphic color contrast. Poster format: vertical poster, high fashion editorial poster, clean, bold composition Poster background (important): solid bright blue background, pure color fill: #0900FF, flat color, no gradients, no texture in the background Poster image (foreground): black and white photograph of a young woman, woman shown in profile, smoking a cigarette, wearing a beret, curly hair, smudged, grunge makeup, high fashion attitude Photography style (poster image): harsh directional lighting, strong contrast, deep blacks and bright highlights, editorial, raw fashion look Glitch effect: digital glitch distortion applied to the black and white photo Environment (mockup scene): poster mounted on an urban wall, concrete or plaster wall texture, nighttime street setting Motion elements: a couple of people running past the poster, people heavily motion-blurred, poster remains perfectly sharp and static
Krea
/image prompt: photorealistic fashion accessory branding mockup with strong logo and pattern focus. Subject: modern silver bag, metallic finish, aluminum or silver leather look, structured shape, premium construction, minimal seams and hardware Logo / graphic pattern (important): electric guitar electronics schematic pattern, thin black vector line graphics, arrows indicating signal flow, nodes, connection dots, resistors, capacitors, grounding symbols, straight and right-angle wiring paths, technical diagram aesthetic, readable but non-functional, flat vector only, no shading, no gradients, no textures, consistent stroke weight Pattern application: printed or embossed graphic on the bag surface, crisp, sharp edges, graphic remains flat and clean over metallic surface, no distortion into realistic wires Lighting & photography: studio product lighting, controlled reflections on silver surface, high contrast highlights, clean shadows, professional fashion product photography
