Patchi NEU ESU for the adidas bombers
The NIME and adidas announced the results of the joint design competition, which was open to all students of the High School, regardless of the faculty and the direction of the training. The students of the Design School won the victory.
Why do such projects need the fashion itself? The brands produce collaborations not only for a new audience, but also to add new meanings to their images. And education is becoming an area that can add to these meanings, as it used to be with modern art.
Adidas believes that sport can make a difference in life. The partnership with the National Institute of Education provides new opportunities for the creative development of students, creates the conditions for them to acquire their first professional skills and enriches university sports culture.
Scope of the adidas bomb patch partnership: 49,101,700 unique users, 12 media exits
