Sorelle AI
Первоначальный проект
Sorelle — ремесленный бренд-сыроварня, который делает продукты не только вкусными, но и тёплыми по атмосфере. Каждый сыр хранит в себе ощущение дома, уюта и повода собраться за одним столом. Наш главный ингредиент — тепло.
Ребрендинг глазами ИИ
В ходе работы над проектом я опиралась на идеи и эстетику предыдущего проекта, а визуальную систему переосмыслила с помощью инструментов искусственного интеллекта.
При создании проекта были использованы нейросети ChatGPT 4o, Recraft и Gemini.
Логотип
Поиски логотипа. Варианты нейросети Recraft
[Recraft] minimal artisan logo for a sorelle, fine-cheese brand, warm hand-drawn serif + subtle emblem of a cheese wheel and linen texture, single-color print version, natural cream background, soft shadows, high resolution
В процессе поисков логотипа я попробовала несколько направлений: от более минималистичных решений до более детализированных композиций. В итоге я остановилась на версии, которая лучше всего передаёт ремесленный характер и тёплую атмосферу бренда.
[Recraft] logo for «Sorelle» artisan cheese brand, minimal and elegant design, soft hand-drawn serif letters, simple cheese wheel emblem, warm brown single-color print, clean white background, subtle shadows, natural craft aesthetic
Шрифтовое решение
С помощью ChatGPT 4o я определила направление шрифта, затем на сайте WhatTheFont подобрала близкий вариант.
[ChatGPT 4o] Suggest a modern English font for an artisan cheese brand called «Sorelle». The brand identity is warm, handmade, natural and nostalgic — inspired by linen, craft, and home comfort. The logo should feel artisanal but clean, soft rather than corporate, and reflect the atmosphere of calm, tactile design. Recommend serif and sans-serif options that match this visual mood, similar to boutique food and lifestyle brands.
Цветовое решение
[Recraft] warm natural color palette for artisan cheese brand «Sorelle», soft cream, beige, linen, ochre and brown tones, shown as color swatches on textured paper background, natural daylight, minimal rustic composition, handcrafted aesthetic
Айдентика
[Recraft] linen tag label with embossed «Sorelle» logo from the reference image, beige textile, warm daylight, rustic handmade aesthetic
[Recraft] wrapping paper pattern for «Sorelle» artisan cheese brand, warm ochre ink on cream paper, soft daylight, natural tactile aesthetic
[Recraft] business card and envelope set for «Sorelle» artisan cheese brand, with the official logo embossed on cream paper, linen surface, warm daylight, calm handcrafted mood
cheese label design for «Sorelle», elegant serif typography, soft beige paper, archival stamp motif, minimal modern layout, premium handcrafted mood, natural lighting
Продукция
[Recraft] minimal cover design for «Sorelle» artisan cheese brand, embossed serif logo on textured cream paper, warm daylight casting soft shadows, tactile handcrafted aesthetic, calm rustic-premium mood, elegant photography composition
[Recraft] artisan cheese packaging for «Sorelle» brand, refined cream paper with serif logo, subtle stamp marks, soft warm light, calm rustic-premium aesthetic, minimal daylight still life on linen fabric
[Recraft] linen pouch with embroidered «Sorelle» logo, soft beige fabric, warm daylight, elegant rustic feel, minimal natural still life composition
[Recraft] gift box for «Sorelle» cheese brand, cream matte surface, embossed logo, linen ribbon, wooden table background, warm sunlight, premium handcrafted aesthetic
[Recraft] wooden cheese board with engraved «Sorelle» logo, warm sunlight, linen fabric and cheese pieces nearby, calm neutral palette, artisan-premium aesthetic
[Recraft] round wooden cheese box for «Sorelle» artisan brand, engraved serif logo on lid, linen cloth inside, soft daylight, calm premium rustic aesthetic, tactile handmade design
Промо-материалы
[Recraft] outdoor poster for «Sorelle» cheese brand with calm rustic-premium aesthetic on a textured wall near a boutique store, warm daylight, elegant serif typography, artisan aesthetic, calm beige color palette, cozy rustic mood
[Recraft] poster design for «Sorelle» artisan cheese brand, minimal composition with serif headline, cheese still life and linen fabric, warm beige background, premium handcrafted aesthetic, calm daylight photography
[Recraft] editorial magazine spread for «Sorelle» cheese brand, cream paper, refined serif typography, soft daylight, minimal artisanal luxury aesthetic, calm warm tones
[Recraft] poster for «Sorelle» artisan cheese brand on a textured cream plaster wall, featuring tagline «Тепло — наш главный ингредиент» in elegant serif, wooden table with cheese and linen in foreground, soft sunlight through window, calm rustic-premium aesthetic, tactile handcrafted mood
[Recraft] poster for «Sorelle» artisan cheese brand placed beside a wooden cheese board, linen cloth, pieces of cheese and a small knife, soft golden light, calm rustic-premium aesthetic, delicate textures, warm beige palette
Пространство
[Recraft] storefront of an artisan cheese shop «Sorelle», minimal curved white plaster facade with wooden door and large glass windows showing cheese wheels inside, warm natural daylight, handcrafted rustic aesthetic, soft beige and cream tones, premium artisan design
[Recraft] rustic artisan cheese workshop interior for «Sorelle» artisan cheese brand, wooden shelves, natural daylight, warm beige tones, linen fabrics, calm handcrafted aesthetic
[Recraft] artisan cheese store counter with wooden display, cash register, cutting board, wrapped cheese, linen cloth, warm natural light, beige and brown tones, rustic handmade mood, calm cozy environment
[Recraft] artisan cheese shop interior for «Sorelle» brand, wooden shelving filled with cheese wheels, warm natural daylight, cream and ochre tones, calm rustic atmosphere, linen textures
Дополнительная продукция
[Recraft] artisan candle for «Sorelle» brand in matte ceramic jar, embossed serif logo, linen cover and paper tag, warm golden light, tactile handcrafted feel, premium rustic atmosphere
[Recraft] flatlay of archival box for «Sorelle» containing cheese label samples, date stamps, photos and linen fragments, soft afternoon light, warm neutral tones, calm tactile atmosphere, refined artisanal storytelling aesthetic
[Recraft] artisan cheese jar sealed with wax and linen cover, «Sorelle» logo tag attached with jute string, soft warm light, calm rustic-premium aesthetic
[Recraft] still life of branded serving objects for «Sorelle»: cheese knife with engraved logo, linen napkin, ceramic plate, soft daylight, warm tones, tactile handcrafted atmosphere
Процесс работы
Список использованных нейросетей: ChatGPT 4o, Recraft, Gemini, а также сайт WhatTheFont.
Чтобы прийти к нужному результату, я использовала промпты, часть промптов помог составить ChatGPT 4o. Основные визуалы создавались в Recraft и ChatGPT 4o. При необходимости я дорабатывала изображения и корректировала детали в Gemini.
