Retroverse
New Past — это ежегодная ярмарка винтажной мебели, ориентированная на молодых, креативных людей, ценящих вещи с историей, а также поддерживающих культуру осознанного потребления.
Ребрендинг с помощью ИИ
В рамках ребрендинга я решила расширить целевую аудиторию проекта и сменить нейминг: я попросила ChatGPT придумать список креативных названий для ежегодной ярмарки винтажных вещей, и в итоге было выбрано название — «Retroverse».
Также в начале работы над проектом на основе промтов, сформулированных с помощью ChatGPT, я обратилась к нейросети Reve для генерации иллюстраций мебели в стиле старинных гравюр. Эти изображения впоследствии стали основой для построения айдентики моего проекта.
/imagine prompt: Illustrations of antique furniture and interior objects — an elegant chair, a carved wooden chest of drawers, and a vintage table lamp — created in the style of 19th-century engravings. Black-and-white line art with fine detailing, cross-hatching, and realistic wood textures. Designed for the Retroverse — an annual vintage furniture fair. In one of the illustrations, try using a colored blue background and the word «Retroverse» set in a classic serif (antiqua) typeface.
На основе полученных иллюстраций сформировалась цветовая гамма проекта, а также был выбран шрифт антиква, который использовался при создании логотипа и название которого я определила с помощью сервиса MyFonts.
Логотип
/imagine prompt: Create a logo for the «Retroverse» vintage furniture fair. Use the brand’s blue color (#007BC3) and serif font from the illustrations. Combine the letters «R» and «V» into an elegant monogram that reflects a refined, classic aesthetic. Also make the black and white version of the logo.
Промо-материалы
1 плакат: /imagine prompt: A vertical poster design for the project «Retroverse» — annual vintage furniture fair. The poster features a detailed white engraved illustration of a vintage wooden chair. The background is blue (#007BC3) with white serif typography. The title «RETROVERSE» appears prominently at the top in large serif letters. Below it, smaller text: «annual vintage furniture fair», and underneath: «09.10 — 14.10». Also add the address: «Radishcheve Street 8». The composition should be balanced, minimalist yet ornate, with elegant spacing and typography hierarchy. Add a logo in the lower left corner.
2 плакат: /imagine prompt: A vertical poster design for the project «Retroverse» — annual vintage furniture fair. The poster features a detailed black engraved illustration of a vintage wooden chair. The background is white with black serif typography. The title «RETROVERSE» appears prominently at the top in large serif letters. Below it, smaller text: «annual vintage furniture fair», and underneath: «09.10 — 14.10». Also add the address: «Radishcheve Street 8». The composition should be balanced, minimalist yet ornate, with elegant spacing and typography hierarchy. Add a logo in the lower left corner.
/imagine prompt: a mockup of two posters for the Retroverse vintage furniture fair. The posters are located in a city with light-colored European-style buildings.
/imagine prompt: mockup of banner for the Retroverse vintage furniture fair. Use black and white colors. On the left side of the banner write in large serif letters: «Vintage — a new aesthetic». Below that, write «annual vintage furniture fair» and underneath that, write «09.10 — 14.10». At the bottom of the banner, in clean serif type, add the address: «Radishcheve Street 8». On the right side of the banner is an illustration of an old lamp in the style of engravings. The banner is located in a city with light-colored European-style buildings.
Носители
/imagine prompt: a mockup of IPhone 16 Pro case for the Retroverse vintage furniture fair, use black and white colors, serif font from the posters and the brand logo.
/imagine prompt: mockup of T-shirt. The background of T-shirt is blue (#007BC3) with white serif typography. The T-shirt features large lettering reading «Time is a best designer» in a branded serif font, with an illustration of an antique clock below in the style of engravings.
/imagine prompt: a mockup of a shopping bag for the «Retroverse» vintage furniture fair. The inscription «Connoisseur of the Past» should be located at the top of the shopper and have an engraved-style illustration of an antique table at the bottom. The shopping bag should be placed on a light gray background. Use the same brand’s serif font and black and white colors.
/imagine prompt: mockup of printed materials (paper, envelope, business cards) for «Retroverse» vintage furniture fair. Use the brand’s blue color (#007BC3), the brand’s serif font from the posters and illustrations of an antique candlestick in the style of engravings.
Пространство и продукты
/imagine prompt: A realistic photo of the Retroverse store on the street, showing the «Retroverse» (with white serif letters) store sign and a glass display window behind which various vintage items are displayed: tables, chairs, clocks, and a chest of drawers. Also make a nighttime version of the store.
/imagine prompt: a realistic photo of an antique chest of drawers standing in the «Retroverse» vintage store with a price tag/label showing the price «300$». Use the brand’s blue color (#007BC3) and the brand’s serif font.
/imagine prompt: Realistic photo of a vintage-style furniture transport truck for the European furniture fair «Retroverse». The truck is parked on a square in a charming European city, surrounded by classic architecture and warm daylight. The truck design: the body has the brand’s blue color (#007BC3) background, on inscription, writing with the usage of brand’s serif font: «Rethinking the past» is placed on the left side in elegant vintage typography. On the right side, there is a detailed engraving-style illustration of an old vintage armchair. In the bottom right corner, the Retroverse logo is placed in a clean, modern layout. The overall scene feels artistic and nostalgic, combining retro aesthetics with a professional brand identity. The lighting is natural and warm, emphasizing the texture of the truck’s painted surface and the charm of the European city background.
/imagine prompt: Realistic bright photo of an outdoor European vintage furniture fair called «Retroverse». The scene captures the cozy, nostalgic atmosphere of European flea markets. In the foreground, there are old wooden tables, chairs, armchairs, dressers, and various antique decor items — candlesticks, ceramic vases, vintage pillows, and dried flowers. A large string banner with the word «Retroverse» stretches across the top of the scene, use the brand’s blue color (#007BC3) and brand’s serif font from the posters. On both sides, there are fair stalls with white tents displaying retro furniture and decor. The lighting is warm and natural, with soft golden hour sunlight filtering through trees. The overall mood is rustic, charming, and detailed, evoking the aesthetics of a European countryside market.
Использованные ресурсы
ChatGPT — составление промтов, генерация названия проекта.
Reve — генерация всех картинок (для цельности стиля иногда прикрепляла ранее сгенерированные мной в той же нейросети Reve иллюстрации для проекта и лого)
DeepL — переводчик для самостоятельного составления промтов на английском.
MyFonts — определение названия шрифта.
Adobe Color — определение цвета.
Photoshop — точечная коррекция логотипа или букв на нескольких картинках (но Reve часто сам прекрасно справлялся).
Upscayl — приложение для увеличения разрешения фотографий (использовала для нескольких носителей).
