Nevalenki shoe brand logo

Nevalenki is a brand of bright, bold shoes with asymmetric flower embroidery. It was founded in 2016, and by 2025 a new positioning was formulated: shoes for those who are bored with normal shoes, who are not afraid to stand out from the crowd and who are not lacking a sense of humor. The new logo is more in line with the updated brand. There’s a certain taste of fashion in strict narrow letters. The opposite contrast, however, makes it different from others: it shows courage, dynamism, and love for asymmetries. There’s a strange movement inside the word that immediately pays attention to itself. Traditional forms, but out of the ordinary. The presentation included photographs of Polina Tverdoy and Olga Pororelova.