ЯР
Проект, который я взяла за основу ребрендинга был посвящен декоративной косметике, вдохновлённой богатством мифологии республики Марий Эл.
Рекламный баннер из старого проекта
Коробка из старого проекта
Постер из старого проекта
Постер из старого проекта
Постеры из старого проекта
Купон на скидку из старого проекта
Мерч из старого проекта
Бейджи из старого проекта
ЯР — бренд деревянных игрушек.
Переосмысливая старый проект, я решила создать бренд деревянных игрушек «Яр». Все продукты созданы из деревьев, выращенных в сердце республики Марий Эл. Это не просто игрушки, а живые истории о священных животных, героях и природных духах, которые учат детей уважать природу и ценить культурное наследие.
Логотип и шрифт
Я сгенерировала в Chat GPT название нового бренда /промпт: come up with 20 possible names for the new brand of wooden toys. All products are created from trees grown in the heart of the Mari El Republic. These are not just toys, but living stories about sacred animals, heroes and nature spirits that teach children to respect nature and appreciate cultural heritage.
Сгенерировала логотип в Recraft в режиме Line & Fill / промпт: a minimalistic vector logo for company named «ЯР WOOD TOYS» on while background. Match the letters together
С помощью сайта My Fonts янашла самый близкий к логотипу вариант шрифта (Fugue)
Цвета
Цвета были выведены с помощью Adobe Color
Промо
Recraft / Hard flash / Промпт: A young child, approximately three to four years old, stands to the left of the image, leaning against a white corner wall. The child has blonde hair styled in a small bun and wears a cozy, light-colored sweater paired with baggy blue jeans. They hold a red cup up to their mouth, suggesting they are taking a sip. The child’s expression is neutral, with their gaze directed ahead, adding to a sense of innocence. The flooring is wooden, showcasing a herringbone pattern, while in the background, a green curtain drapes gently, creating a warm, homey atmosphere. A beige couch is partially visible on the right side. The overall lighting is soft, giving a nostalgic vibe, as if the scene captures a candid moment in a cozy living room setting. The perspective is slightly raised, offering a close-up view of the child, emphasizing their small stature in contrast to the surroundings.
Промо
Recraft / Hard flash / Промпт: A person, likely a young adult, is holding a small, red, rectangular purse. A small, white teddy bear is nestled within the purse. The person is wearing a light gray, cable-knit sweater. The purse has a simple, dark-colored strap. The image’s setting appears to be an indoor or outdoor space with a muted, beige backdrop. Some green plants, likely shrubs or small trees, are visible in the foreground, creating a natural element in the composition. The person is holding the bag near their waist/hips, and the person’s upper body is centered in the image. Their gaze is slightly downward, directing attention to the bag. The colors are muted, with shades of muted gray, pink, and beige. The light appears diffused and ambient, creating a soft, non-harsh atmosphere. The style is casual and perhaps slightly vintage or indie fashion. The composition is simple but impactful, emphasizing the object (the purse) within the image. The perspective is slightly above the midsection of the person holding the purse. The logo «RP WOOD TOYS» is visible in the bottom left corner of the image.
Носители
Фирменный билборд
Recraft / Hard flash / Промпт: A large, blank, rectangular billboard stands in a forest clearing. The billboard is centered in the image, positioned between patches of yellow wildflowers and lush green trees. The billboard is a light beige color and has a dark gray metal frame. The trees and undergrowth are various shades of green, with patches of bright yellow wildflowers. Sunlight filters through the trees, casting dappled light on the forest floor. The perspective is from a slightly low angle, looking up at the billboard. The overall mood is serene and natural, with a focus on the empty billboard as the central element in the scene. The composition is straightforward and balanced, with the billboard as a focal point against the natural backdrop. The image uses natural lighting and soft color tones.
Фирменная виниловая пластинка с детскими песнями
Recraft / Hard flash / Промпт: A black vinyl record, nestled within a dark olive-green fabric sleeve, sits atop a light olive-green cardboard-like platter. The record is positioned centrally within the frame, slightly angled toward the viewer. The fabric sleeve, patterned with a muted floral design featuring off-white flowers with darker centers, drapes over the record and platter. Beneath the sleeve, a pale blush pink tablecloth with a subtle floral pattern is visible. Soft, diffused lighting illuminates the scene, casting no harsh shadows and creating a muted mood evocative of a vintage or retro aesthetic. The overall color palette is subdued, with the dominant colors being dark green, black, and pink. The perspective is directly above the record, showcasing the arrangement on the surface. The composition is simple, focusing the viewer’s attention on the record.
Фирменная бумажная продукция
Recraft / Hard flash / Промпт: A set of minimalist, slightly stylized wooden figurines, positioned on a light pink background. Two small figures, likely representing a couple or family, are situated within a decorative, light-olive-green structure resembling a miniature home or cradle, which sits on the right side of the image. The top of the structure is embellished with small, light-green succulent-like plants. The figurines are small and detailed, with subtle features like faces and simple clothing/garments, pinkish-red and light-pink tones. One figure is in a light-pink dress/outfit, the other in a reddish-pink dress/outfit. On the left side of the image, there are two matching olive-green envelopes and a white card/invitation/notecard containing a logo (a silver «P»). The envelopes are positioned to overlap slightly. The background is a solid, plain, light-pink color, creating a simple and clean aesthetic. The green leaves/branches are placed diagonally, extending from the bottom center to the upper right corner of the image, adding a natural element. The overall style is delicate and natural, with simple forms.
Фирменные сувенирные бутылки
Recraft / Hard flash / Промпт: Two light beige, bear-shaped plastic water bottles with reddish-pink handles are displayed. One bottle is slightly angled towards the viewer, while the other one is held in hand, and is mostly in view. The bottles have a textured, slightly glittery surface. The hand holding a bottle is light-skinned and belongs to a young adult. The hand is holding the bottle near the base. The person is wearing a muted sage green, long sleeve, relaxed fitting jacket. The background shows a white wall with a light beige/cream painted trim. Lush greenery, various shades of deep green foliage and branches, forms a backdrop slightly out of focus. The lighting is soft and diffuse, appearing to be natural outdoor light. The bottles are positioned centrally in the image, with the background extending out in a way that fills the frame. The image is shot from a slightly lower angle, providing a visual perspective of the bottles in relation to the background plants. The overall style is a candid, vintage-inspired snapshot.
Фирменная сумка / Вариант 1
Recraft / Hard flash / Промпт: Close-up view of a person’s arm and shoulder, wearing a light beige, long-sleeved shirt. The individual is positioned slightly off-center, their body oriented to the right side of the frame with their face not visible. They carry a duck-shaped crossbody bag; the duck is predominantly white with a yellow beak and a coral-colored saddle area. The bag is made of a material that has a slightly glossy, plastic-like finish. The strap of the bag is a light pink or pale rose color. The background is muted and out of focus, featuring a pale wall and a hint of a leopard print chair in the upper right corner. The image is captured with a slightly grainy, vintage-style aesthetic and soft, diffused lighting. The ambiance is casual and slightly quirky, hinting at a playful or nostalgic setting. The overall style appears to be reminiscent of informal photography or a film still.
Фирменная сумка / Вариант 2
Recraft / Hard flash / Промпт: A cream-colored teddy bear-shaped purse hangs from a light beige strap. The purse is positioned slightly off-center to the right of the image, with the strap angled downward. It is hanging from a person wearing a light gray sweater. The background features a wall with vertical plank lines of a muted dusty rose-pink color. Greenery, consisting of plants with large, dark green leaves, is visible in the upper right quadrant of the image. The lighting seems soft and diffused, with no harsh shadows. The overall style is casual, showcasing a fashion accessory against a simple backdrop.
Пространство
Recraft / Hard flash / Промпт: A beige canvas bell tent sits centered on a red wooden deck. The deck is made of horizontal planks and extends into the background, surrounded by a grassy yard. Tall, dark green trees form a backdrop to the right and left sides of the image, appearing slightly out of focus. The tent is positioned on the deck, with its rounded peak angled slightly toward the camera’s perspective. The lighting suggests an outdoor setting during the day, with soft, diffused light. The overall color palette is muted, with shades of beige, red, and muted greens. The composition is straightforward, focusing on the tent positioned on the deck within the natural environment. The perspective is from slightly above the deck, looking down.
Продукты
Игрушки из первой коллекции
Recraft / Hard flash / Промпт: Four small, wooden animal figurines are arranged on a white round plate. The animals are different shades of light brown, light pinkish-red, and light beige/tan. The animals seem to be in a natural arrangement, but they are simple and stylized, rather than realistically detailed. One of the figurines is a light pinkish-red bear, one is light beige/tan, and one is a medium reddish brown. The plate is centered in the image. A branch of evergreen boughs is positioned in the upper left quadrant of the image. The background is a plain off-white color. The lighting is soft, indirect, and illuminates the figurines evenly without any significant shadows. The overall style is simple and minimalist, suited for children’s toys or a decorative still life arrangement. The perspective is directly above and slightly angled towards the plate, emphasizing the animals on display. The colors are muted and natural, with gentle variations in tone. The atmosphere is calm and inviting. The composition is symmetrical, with the animals distributed around the center of the plate fairly evenly.
Игрушки из первой коллекции
Recraft / Hard flash / Промпт: A young girl, likely Caucasian and between 4-7 years old, sits inside a cream-colored teepee. She wears a reddish-brown sweater and maroon pants. She is seated on a light pink floor/surface. Several small, brightly colored, wooden animal toys (a bear, a rabbit, and a small horse) are scattered around her. The toys are pastel pink, pale yellow, and white. A real evergreen tree branch is placed on the surface nearby. The teepee is made of off-white canvas material. The lighting is soft and diffused, with a slight warm tone. The perspective is slightly angled down towards the girl. The composition is centered on the girl and the toys, with the Christmas tree branch elements adding a touch of festive atmosphere to the child’s play space. The background is mostly the cream-colored teepee walls, with soft pink tones showing under the teepee’s structure. The girl is oriented and facing slightly towards the toys and looking towards the animals. The overall style is a soft, play-inspired scene.
Игрушки из второй коллекции
Recraft / Hard flash / Промпт: Four small, stylized bear figurines, various pastel colors (beige, pink, red, and sage green), are displayed on a light beige surface. The bears are positioned equidistantly on the surface, facing forward. A light beige/cream-colored tent flap forms a backdrop, sloping diagonally from the upper right to the lower left of the image. A pine tree branch with full, dark green needles partially obscures the lower-left portion of the image. The light source is seemingly diffused and soft, casting gentle shadows on the surface. The colors of the bears and the background are muted, creating a soft, serene, and nostalgic atmosphere. The perspective is from a slightly elevated angle, looking down on the scene, which includes a slightly elevated wooden table/surface on which the figures are placed. The composition is simple and well-balanced, emphasizing the figurines and their placement.
Игрушки из третьей коллекции
Recraft / Hard flash / Промпт: A young child, light-skinned and likely between 2-5 years old, is seated inside a light beige and reddish tent. The child is dressed in a light beige long-sleeved top. Several small, cubed animal figurines (bears), in various pastel colors (pink, light purple, grey, light orange/yellow, and beige), are arranged on a light-colored wooden floor. The figurines are positioned in front of, and slightly to the left of, the child. A branch of evergreen boughs lies on the floor in front of and around the figurines. Soft, warm lighting illuminates the scene from above, casting a gentle glow on the play objects and child. The tent itself is a light beige color with a red panel running along the top. Wooden poles support the tent structure, and small white lights are visible by the tent’s entrance. The perspective is from slightly above, looking down into the tent, focusing on the play items and the child. The overall atmosphere is playful and cozy, suggestive of a child’s play area or nighttime indoor activity.
Промо
Recraft / Hard flash / Промпт: A young child, Caucasian, is playing with a wooden train set on a light beige rug. The child is kneeling on the floor, slightly crouched, with a focused expression, and is wearing a light beige short-sleeved shirt and dark brown corduroy pants. The child’s light brown hair is pulled back neatly. The child’s body is turned towards, and slightly angled inward, towards the wooden train set. The play set includes a circular wooden track with various structures, including bridges, trees, and a red truck. The set is positioned in the center of the image. The room is a light-filled bedroom, with a white bed frame in the background in the upper right quadrant. A light-colored plant in a pot is located near the bed. The wall behind the child are a beige-white color, and a star-shaped hanging fixture is visible at the top left of the image. Soft, even lighting illuminates the scene, creating no significant shadows. The overall atmosphere is calm and playful, with a focus on the child’s engaged interaction with the toy set. The perspective is from slightly above the child’s level, looking downward. The composition is straightforward and centered on the chi
Процессы создания
— все изображения были созданы с помощью нейросети Recraft: https://www.recraft.ai в стиле Hard flash — с чатGPT оформляла текст https://chatgpt.com — для чистки логотипа и мокапов задействовала Adobe Photoshop — для определения шрифта логотипа обратилась к My Fonts: https://www.myfonts.com/pages/whatthefont — для генерации цветов использовала Adobe Color: https://color.adobe.com/ru/create/image
