WITCHEN
Ежедневная рутинная готовка порой может надоедать и восприниматься нами как скучная, серая часть жизни. Чтобы этого не произошло, бренд WITCHEN предлагает особые товары для кухни и дома. Вдохновленные ведьминской эстетикой, товары WITCHEN позволят добавить в привычный процесс готовки немного колдовства и необычности.
Генерация логотипа выполнялась с помощью нейросети Ideogram (https://ideogram.ai/t/explore), плакаты, афиши и мокапы были сделаны в Ideogram и Leonardo AI (https://leonardo.ai/). Пространство бренда также было создано в Leonardo AI. Для подбора цветового решения я обратилась к Adobe Color (https://color.adobe.com/ru/create/image), а найти подходящий шрифт удалось с помощью Ideogram и My fonts (https://www.myfonts.com/).
Оттенки некоторых изображений были подкорректированы в Photoshop. Там же на некоторые из мокапов был вставлен логотип WITCHEN.
Логотип
Prompt: the minimalistic logo of the brand called Witchen. The brand produces household and kitchen products inspired by the medieval Gothic style and the aesthetics of witches. The logo should convey a magical mood. It should also depict cutlery. The main logo colour is green, the background is dark.
Prompt: generate a mockup of printed materials (paper, envelopes, business cards) lying on the black wooden table for the WITCHEN kithen goods brand in gothic style using green colour scheme. The mockup should portray the magical mood of the cooking process and the aesthetic of witches.
Промо-материалы
Prompts:
- A Gothic-style illustration of a witch with a pointy hat stirring a cauldron in a kitchen. The kitchen has wooden furniture and a stone floor. There are various kitchen utensils and ingredients around the witch. The background is dark, with a full moon and trees. The text «WITCHEN» is in a Gothic font at the top. The text «kitchen and home goods» is below the witch. The overall image has a bright green color scheme.
- A poster for the WITCHEN kitchen and home goods brand with a Gothic style and witch aesthetics. The background is a dark night sky with a full moon. There is a silhouette of a witch with a green dress, a pointy hat, and a broomstick. She is flying above a house with a thatched roof. The house has smoke coming out of the chimney. There are various kitchen and home goods around the witch, such as a cauldron, a wooden spoon, and a broom. The text «WITCHEN: Cooking is a Process Full of Magic» is written in a Gothic font. The green text stands out against the dark background.
- A Gothic-style poster for the kitchen and home goods brand which is named WITCHEN. It depicts various kitchen utensils on the wooden kitchen table including a cauldron. There is also a women’s hand with long pointy nails holding a magic wand. The background is dark, the text «WITCHEN» is in a Gothic font at the top. The text «Add some magic to your routine» is below. The overall image has a bright green color scheme.
Prompt: a mockup of a gothic witch aesthetic-inspired poster for the WITCHEN kitchen goods brand. The poster is placed in a city park and is displayed on billboards. The poster uses a green colour scheme that matches the colour of tree leaves in the park. The background contains trees and a path.
Продукты бренда
Prompt: a mockup of an apron made by the WITCHEN brand, which produces Gothic-style kitchen and home goods. The apron is inspired by the aesthetics of witches, it is black, layered, has laces and is tied with a corset. There are several green elements on it.
Prompt: a mockup of kitchen utensils by the WITCHEN brand, inspired by the Gothic style and the aestethic of witches. On the dark wooden table we can see beautiful silver forks and spoons, a black pot that reminds a cauldron and some dishes. The atmosphere in the picture is magical.
Prompt: a mockup of kitchen utensils by the WITCHEN brand, inspired by the Gothic style and the aestethic of witches. On the dark wooden table we can see beautiful silver forks, spoons and knives with ornaments on them. The composition is decorated with dried leaves and flowers. The atmosphere in the picture is magical. The picture uses a green colour scheme.
Prompt: a mockup of kitchen utensils by the WITCHEN brand, inspired by the Gothic style and the aestethic of witches. There are a couple of wooden kitchen shelves on a dark gothic wall. We can see crystal goblets in white, green and black colors, little jars and glass bottles with ornaments tied with ribbons. The composition is decorated with dried leaves, candles and garlic bunches. The atmosphere in the picture is magical. The picture uses a green colour scheme.
Prompt: the photo shows a square wicker basket made of black twigs. A green ribbon and a tag is tied to the handle of the basket. There is a yellowish green leather cookbook in the basket. The title WITCHEN is written in gothic font. The basket stands on a dark stone Gothic floor and is surrounded by candles in candlesticks. The atmosphere of the photo is reminiscent of witches and magic. The photo uses yellowish green color scheme.
Носители
Prompt: a mockup of the cookbooks produced by the kitchen goods brand named WITCHEN. There are several cookbooks in the picture, they are lying on the dark wooden table. Two of them are closed, showing a yellowish green leather cover. Its design is inspired by gothic style and aesthetic of witches. The second book is in the right side of the picture. The book is opened, it is showing sketches of recipes. A woman’s hand points a finger with a long nail at one of the illustrations in the book. The picture uses a green colour scheme.
Prompt: a realistic photo showing a woman with dark hair. We look at her from above, see the back of her head. She is cooking soup in a black pot resembling a cauldron. With her other hand, she holds a green cookbook in which pencil sketches of recipes are visible. The kitchen is decorated in dark tones. The furniture is wooden, there are silver cups, beautiful plates and candles on the kitchen table. The atmosphere in the picture is magical, reminiscent of witches and the Middle Ages. The picture uses a green colour scheme.
Prompt: a realistic mockup of 3 reusable glass water bottles for the WITCHEN brand which is inspired by Gothic style and the aesthetic of witches. The picture is using light green color scheme and the dark gothic background.
Кухня-мастерская
В качестве пространства, связанного с брендом, я решила создать кухню-мастерскую, где проводились бы открытые тематические уроки по готовке, на которых участники могли бы обмениваться опытом.
Prompt: generate a spacious modern kitchen-workshop, made in a gothic style. There are several people in the well-light room, they are sitting on chairs placed in the corners of the studio and listening to a lecture. All the people are wearing strict dark clothes. The atmosphere in the picture is reminiscent of witches. The photo uses yellowish green color scheme.
