Бренд одежды «Drop»
Проект представляет собой ребрендинг бренда одежды глазами искусственного интеллекта. Ссылка на проект: https://portfolio.hse.ru/Project/217296
«Дроп — бренд одежды, который собирает в себе все новые течения и тенденции среди молодежи. В современных массмаркетах редко можно найти уникальную одежду, которая могла бы выразить внутренний мир клиента и подчеркнуть его индивидуальность.»
Первоначальный проект
Первоначальный проект
Генерация айдентики
Название бренда я решила оставить таким же, как и в первоначальном проекте. Для логотипа и дальнейшей генерации за основу взяла стиль гранж и киберпанк.
Для генерации логотипов использовались нейросети: Ideogram.ai и Leonardo.Ai
Prompt: create a logo design for the youth and trendy clothing brand «DROP» in a vertical way, use the grunge and cyberpunk style, make the letters sharp and evocative, the color scheme is black and white, with the addition of silver, make the brand name large, and the signature small at the bottom Prompt: create a logo design for the youth and trendy clothing brand «DROP» in a vertical way, use the grunge and punk style, make the letters sharp and defiant, the color scheme is black and white Для удобства использования перевела буквы в кривые и изменила цвет.
Варианты логотипа
Prompt: logo design for the young and fashionable clothing brand «DROP». The logo is made in a vertical format and is made in the style of grunge and cyberpunk. The letters are clear and memorable. The color scheme is black and white, the brand name is written in large font, and the inscription at the bottom is in small font «clothing brand» Для удобства использования перевела буквы в кривые и изменила цвет.
Итоговый логотип
Для цветовой палитры был создан паттерн в Ideogram.ai Prompt: a palette for the design of a grunge-style clothing brand in a cold color scheme, using silver
Для определения цветовой палитры был использован сервис Color.adobe
Цветовое решение
Текст определен с помощью сервиса WhatFontis
Шрифтовое решение
Логотип на продукцию добавлены с помощью Photoshop для наибольшей узнаваемости.
Prompt: a set of identity cards with a folder, an envelope, a document and a pen for a brand of cyberpunk and grunge clothing, made in gray and gray-blue tones on a black table top view
Плакаты
Для плакатов были сгенерировны разные вариации фотографий студийной съемки для рекламы одежды с помощью нейросети Ideogram.ai. Логотип и надписи добавлены вручную.
1. Prompt: make a poster for a grunge and cyberpunk clothing brand, with a girl in the center of the image, in the style of a studio photo shoot, a girl with blonde hair with two strange ponytails on her head, she is turned half-sideways, against a gray concrete wall, a bright white light shines on the girl like a spotlight, the girl is dressed in a black torn sweater with needles and chains, the girl is wearing black leather trousers with a mesh, her handbag is hanging on her arm all covered with needles, paper clips and chains, the girl is wearing a lot of jewelry, chains of rings and necklaces, the girl is wearing dark makeup
2. Prompt: make a poster for a grunge and cyberpunk clothing brand, with an adult girl in the center of the image, in the style of a studio photo shoot, a girl with long black hair, she stands straight in the frame, holds her hands behind her back, one leg stands straight, the other is pushed aside, against a gray concrete wall, the light is bright white the girl looks like a spotlight, the girl is dressed in a black leather suit made of a cropped jacket of a strange cut and a long skirt with needles and a paper clip with rivets and chains, the jacket also has chains and riveting needles, the girl has a lot of jewelry chains rings and necklaces, the girl is wearing dark makeup, The background is a grungy, industrial setting.
3. Prompt: make a poster for a grunge and cyberpunk clothing brand, with an adult girl in the center of the image, in the style of a studio photo shoot, a girl with short dark hair, she stands sideways, arms outstretched and holding bags, the girl’s body is slightly tilted, against a gray concrete wall, a bright white light shines on the girl like a spotlight, the girl is dressed in a short top with long sleeves in a mesh with chains and needles, the girl is wearing a short black leather skirt with needles, rivets and chains, the girl is wearing long leather boots with large heels, a small leather bag of a strange shape with chains and pins, the girl is wearing a lot of jewelry, chains of rings and necklaces, the girl is wearing dark makeup, The background is a grungy, industrial setting.
Плакаты
Для генерации мокапов также была использована нейросеть Ideogram.ai.
Prompt: a mockup of a poster displayed on a bus stop shelter. The bus stop shelter is realistic, with the poster clearly visible against a city backdrop.The background is a grungy, industrial setting.
Пространство
В качестве пространства выступает здание магазина и помещение внутри. Изображения сгенерированы в Ideogram.ai. Логотип был добавлен вручную для узнаваемости.
Prompt: create an image of a clothing store building combining elements of grunge and cyberpunk. The building should have textures such as silver concrete and metal. The architecture should be asymmetrical and futuristic, with large glass showcases through which stylish outfits are visible. The building in the image is visible entirely with a door. There is a city in the background. The lighting in the store is cold. The background is a grungy, industrial setting.
Здание магазина
Prompt: сreate an image of the interior of a clothing store that combines elements of grunge and cyberpunk. The space should be open and spacious, with high ceilings and walls of silver concrete and glass. Use LED screens to create a futuristic atmosphere. The floor should be made of dark wood or metal, and in the center place stylish female mannequins with unique stylish and unusual black outfits torn with chains and jewelry. Add relaxation areas. The background is a grungy, industrial setting.
Интерьер магазина
Продукция
Для демонстрации продукции выбрана упаковка основного ассортимента бренда. Логотип и подписи были добавлены вручную для узнаваемости.
Изображения сгенерированы в Leonardo.Ai и Ideogram.ai.
Prompt: make clothing packaging for sale in a grunge and cyberpunk clothing store. The packaging is similar to a metal space case using silver plastic and metal, cold colors, the case lies on the table, the background is black, the light falls directly on the case
Кейс для одежды
Prompt: make clothing packaging for sale in a grunge and cyberpunk clothing store. The packaging is similar to a metal space case using silver plastic and metal, cold colors, the case lies on the table, the background is black, the light falls directly on the case, black clothes are inside
Кейс для одежды
Prompt: make clothing packaging for sale in a grunge and cyberpunk clothing store. The packaging is similar to a vacuum small bag containing several rings using silver plastic and metal, a cold color scheme, 2 identical packages are lying on the table, the background is black, the light falls directly on them
Упаковка для украшений
Prompt: make clothing packaging for sale in a grunge and cyberpunk clothing store. The packaging is similar to a vacuum small bag inside the bags are rings using silver plastic and metal, cold colors, 2 identical bags are lying on the table, the background is black, the light falls directly on them
Кольца на витрине
Prompt: make a package for earrings for sale in a grunge and cyberpunk clothing store. The earrings have a strange and unusual shape in the cyberpunk style, made of metal and silver, a glass showcase against the background, the earrings lie on a black stand large in the image, the light shines exactly on them, only the earrings are visible large, the background behind is blurred, the color scheme is dark, the atmosphere is gloomy and futuristic
Сережки на витрине
Prompt: make a hanger for sale in a grunge and cyberpunk clothing store. The hangers have a strange and unusual shape in the cyberpunk style, made of metal and silver, a glass showcase on the background, hangers hang on a black stand large in the image, the light feeds exactly on them, only the hangers are visible large, the background behind is blurred, the color scheme is dark, the atmosphere is gloomy and futuristic
Вешалки для одежды
Prompt: make shoes that are sold in a grunge and cyberpunk clothing store. The shoes look like bodforts with high thick heels have a strange and unusual shape in the cyberpunk style, are made of black leather with elements and details of metal and silver, they stand with their heel in the center of the image on a silver stand, the light feeds exactly on them, only the shoes are large, the background behind is blurred, the color scheme is dark, the atmosphere is gloomy and futuristic
Ботинки на витрине
Перечень использованных ресурсов
Leonardo.Ai (https://app.leonardo.ai) Ideogram.ai (https://ideogram.ai/) Color.adobe (https://color.adobe.com/ru/create/image) WhatFontis (https://www.whatfontis.com)
