Бренд ягод в сахаре СЕВЕРЯГ через призму AI
В ходе реализации моего проекта были использованы нейросети Leonardo.Ai, Ideogram и What Font Is.
Я взяла за основу метафору и визуальное решение проекта предыдущего модуля и попросила нейросеть дать свой взгляд на реализацию продукта.
Исходный проект
СЕВЕРЯГ — это бренд, производящий дикие ягоды русского севера в сахарной пудре. Его исключительность в том, что помимо классической «клюквы в сахаре» он производит ещё и морошку, бруснику, чернику, ежевику, шикшу и княженику.
Дизайн бренда основан на метафоре объединения процесса изготовления ягод (обсыпки сахарной пудрой) со снежной природой севера.
Ссылка на проект в старом портфолио: https://portfolio.hse.ru/Project/224603
Ребрендинг глазами ИИ
Логотип
/Create a logo for brand named Severyag, Wild northern style of brand, white logo on the solid black background, the image in the logo contains an association with wild berries (1)
/Create a logo for brand named Severyag, Wild northern style of brand, white logo on the solid black background (2-3)
Логотип проекта был сгенерирован в нейросети Ideogram, а шрифтовое решение найдено с помощью What Font Is.
Шрифты
Цвета
/A photo of realistic mockups of printed materials for the brand Severyag on a white background. There is a letter in an envelope, business cards, a business card box, a notepad, and a paper bag. The brand logo is a white wild northern style design. The printed materials have black and white images of white dots that resemble blizzard gusts. The dots leave behind a white path. large dots in graphic design style. Each object has a different arrangement of dots and they scatter in different ways (Ideogram)
Постеры
/street graphic poster for the brand Severyag. The poster has the brand logo, a white wild northern style design. There are black and white images of white dots that resemble blizzard gusts. The dots leave behind a white path. There are also silhouettes of white different berries in graphic design style that flash from the white dots in a snowstorm. the poster advertises wild berries in powdered sugar (Ideogram/Leonardo.Ai)
/street graphic poster for the brand Severyag. The poster has the brand logo, a white wild northern style design. There are black and white images of white dots that resemble blizzard gusts. The dots leave behind a white path. There are also silhouettes of white different berries in graphic design style that flash from the white dots in a snowstorm. the poster advertises wild berries in powdered sugar (Leonardo.Ai)
Промо-материалы
/A realistic photo of street poster for the brand Severyag on a snowy street. The brand logo is a white wild northern style design. The poster has black and white images of white dots that resemble blizzard gusts. The dots leave behind a white path. large dots in graphic design style. silhouettes of white different berries in graphic design style flash from white dots in a snowstorm (Leonardo.Ai)
/A photo of a snowy forest with a big billboard from a bird’s eye view in the taiga for the brand Severyag. The poster has the brand logo, a white wild northern style design. There are black and white images of white dots that resemble blizzard gusts. The dots leave behind a white path. There are also silhouettes of white different berries in graphic design style that flash from the white dots in a snowstorm (Leonardo.Ai)
Дополнительные носители
/realistic mockup of the paper bag for the brand named SEVERYAG. The bag is black and has the brand logo, a white wild northern style design. There are black and white images of white dots that resemble blizzard gusts. The dots leave behind a white path. There are also silhouettes of white different berries in graphic design style that flash from the white dots in a snowstorm (Ideogram)
/An image of the white and black merch (cap, bag) of company produces candied wild berries. The merch which hang in the souvenir shop and lie on the shelves is black and white. Merch is covered with smeared white dots that resemble gusts of snow. There are black and white images of white dots that resemble gusts of a snowstorm. The dots leave a white trail on the walls of the building. The merch has the brand logo SEVERYAG, a white wild northern style design. There are also silhouettes of white different berries in graphic design style that flash from the white dots in a snowstorm (Ideogram)
/realistic mockup of the phone case for the brand named SEVERYAG. The phone case is black and has a white brand logo. There are images of white dots that resemble blizzard gusts and have a white path. There are also silhouettes of white different berries in graphic design style that flash from the white dots in a snowstorm. phone case lies on snow-covered moss in the taiga. draw more silhouettes of white berries on the case (Leonardo.Ai)
/graphic stickers for the brand named SEVERYAG. Some of stickers are brand logo, a white wild northern style design. Some of stickers are graphic silhouettes of wild berries. Stickers with berries are white and have white dots that resemble blizzard gusts. The dots leave behind a white path. There are also silhouettes of white different berries in graphic design style that flash from the white dots in a snowstorm. white stickers are glued to a neutral black background (Leonardo.Ai)
/An image of the black notebook of company produces candied wild berries. There are white images of white dots that resemble gusts of a snowstorm on the notebook. The dots leave a white trail on the notebook. The notebook has the brand logo SEVERYAG, a white wild northern style design. Notebook has silhouettes of white different berries in graphic design style (Leonardo.Ai)
/An image of the black merch (umbrella) of company produces candied wild berries. There are white images of white dots that resemble gusts of a snowstorm on the umbrella. The dots leave a white trail on thebackpack. The umbrella has the brand logo SEVERYAG, a white wild northern style design. Umbrella has silhouettes of white different berries in graphic design style (Ideogram)
/An image of the SEVERYAG brand’s social media page on a phone screen. The SEVERYAG brand produces candied wild berries. The brand’s social media page is black, with white elements and silhouettes. The page is designed in the style of graphic design; in the social media posts, we see white silhouettes of different berries flying in a graphically depicted blizzard of dots. Sometimes, the brand’s page features photos of candied berries, berries that are completely covered with a thick layer of powdered sugar (Leonardo.Ai)
идеограмAn image of the SEVERYAG brand’s social media page on a phone screen. The SEVERYAG brand produces candied wild berries. The brand’s social media page is black, with white elements and silhouettes. The page is designed in the style of graphic design; in the social media posts, we see white silhouettes of different berries levetating in a graphically depicted blizzard of dots. Sometimes, the brand’s page features photos of candied berries, berries that are completely covered with a thick layer of powdered sugar (Ideogram)
Вариации упаковок бренда
Основываясь на примерах визуализации упаковки из прошлого модуля, нейросеть Ideogram предложила своё видение на реализацию продукции.
/generate a realistic mockup of several black boxes, the boxes depict fast-flying flashing dots, the boxes in some places have small slots in the form of silhouettes of berries, on each individual box the shapes of berries differ, on the box there is a white inscription of berries and a inscription «SEVERYAG», the boxes stand on snow-covered moss in the taiga, through small the slits show berries completely covered with a thick layer of powdered sugar in a transparent cellophane inside the package, small white dots in motion, similar to a blizzard, are painted on the black packaging (Ideogram)
Пространство
В ходе проекта я попросила нейросеть Ideogram сгенерировать 3д макет для постройки офиса компании и также реализовать само здание.
Нейросеть Leonardo.Ai также дала своё более минималистичное и официальное видение на здание для офиса.
Офис
/An image of a white office building that houses the headquarters of a candied wild berry production company. The building has 5 floors and is painted black. The building is located in a pleasant neighborhood with small roads, parks, and new buildings. The outside of the office building has smeared white dots painted on its walls and windows that resemble gusts of snow. There are black and white images of white dots that resemble blizzard gusts. The dots leave behind a white path on the building. A 3D render (Ideogram)
/An image of a white office building that houses the headquarters of a candied wild berry production company. The building has 5 floors and is painted black and white. The building is located in a pleasant neighborhood with small roads, parks, and new buildings. The outside of the office building has smeared white dots painted on its walls and windows that resemble gusts of snow (Ideogram)
/An image of a white office building that houses the headquarters of a candied wild berry production company. The building has 5 floors and is painted black. The building is located in a pleasant neighborhood with small roads, parks, and new buildings. The outside of the office building has smeared white dots painted on its walls and windows that resemble gusts of snow. There are black and white images of white dots that resemble blizzard gusts. The dots leave behind a white path on the building (Leonardo.Ai)
Интерьер
/An image of the interior of a white office building that houses the headquarters of a company that produces candied wild berries. The interior of the building is black and white. Inside, the walls and windows of the office building are covered with smeared white dots that resemble gusts of snow. There are black and white images of white dots that resemble gusts of a snowstorm. The dots leave a white trail on the walls of the building. The interior is a bit strict and office-like, but at the same time creative and unconventional. There is a lot of black and white furniture of unusual shapes. There are posters hanging on the walls. The poster has the brand logo, a white wild northern style design. There are black and white images of white dots that resemble blizzard gusts. The dots leave behind a white path. There are also silhouettes of white different berries in graphic design style that flash from the white dots in a snowstorm. The building has lots of windows and natural light. There are poufs on the floor in the shape of large white berries (Leonardo.Ai)
Производственный цех
/An image of a white workshop where wild berries in sugar are produced. The workshop has converters, pipes where the berries are rolled, shelves where the berries are dried after sprinkling, and black boxes with white smeared dots on them. The workshop is snow-white, partly with black elements, the workshop is large, view from afar (Leonardo.Ai)
