Font logo
The font logo is a logo that consists exclusively of a text element that is made up of a particular font or a specially designed printer. This logo focuses on the name of the brand, written in a unique, stylish and memorized way.
Music
Usually the letters in the text stand evenly behind each other. But everything in the logo could be anything. There are no rules here. Letters can jump, turn over, change places. All it takes to create the necessary effect. Keep an eye on the balance between decorativeity and functionality: the logo should be unique but read.
Graphic rhyme
In the typeface, the letters are required to be next to all the other alphabet characters. That’s why it’s pretty universal. The logo is a unique combination of letters, so it is always possible to enhance the interaction of letters within this composition, to find and strengthen graphic rhymes.
Symbols
The pattern of letters often resembles some visual symbols, sometimes such symbols can be found in counterface fonts. This allows the logo to be given additional interest, as well as a more accurate presentation of the brand, an illustration of the company ' s scope of activity or certain features.
Printing
In the logo, all font settings are critical: proportion and layout of the font, sign register (in writing or in line), track and kerning (in between letters), form and counterform of the letters. Changing these parameters can produce a variety of effects.
Another expression in the creation of a font logo is the ligature, the integration of two or more characters into the same structure.
Additional elements
In addition to the inscription itself in the font logo, additional graphical elements may be used: frames, caps, underlineds, obliques, colours, etc.
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