GOVOROK: переосмысление от AI
Говорок — образовательная платформа для изучения русских диалектов. Бренд представляет из себя приложение и социальные сети, которые рассказывают пользователям интересные факты о русском языке в разных регионах.
Для реализации оригинального проекта использован яркий минималистичный стиль с элементами узоров разных регионов России. На всех иллюстрациях присутствует маскот бренда — воробей Говорок.
Ребрендинг AI. Айдентика
В ходе переосмысления данного проекта мой бренд был трансформирован в языковую школу. Была сохранена яркая векторная графика, минималистичный стиль и яркий маскот-птичка оранжевого цвета взаимодействующий с речевыми бабблами.
Логотип
Нейросеть: Chat GPT 5
Промпт: Create a clean, minimalist vector logo for brand «GOVOROK» underneath there’s a text saying «language school» in small letters. The text is written in a simple, cartooney, round font with clean lines and minimal details. Above the text is an icon of a orange bird running. The bird should have a smooth, rounded body painted in bright orange with a long pointed beak that is opened like the bird is talking and closed, curved eye giving a calm or content expression. Its legs are thin, red, and stick-like, in a running motion — one leg forward, one leg back. The overall style should be simple, playful, and whimsical, rendered as clean, flat vector shapes. The background should remain plain white, focusing attention on the bird.
Сервис What Font Is распознал в логотипе шрифт Cerco DEMO Bold и Nunito SemiBold.
Рекламные флаеры
Все иллюстрации были созданы с помощью Chat GPT 5 с прикреплением логотипа для сохранения персонажа и шрифта. Я попросила нейросеть написать промпт для флаеров, опираясь на мой логотип, настроение, ключевые слова и оранжевую гамму.
Изображения были перенесены на сгенерированные мокапы с помощью Photoshop.
Промпт 1: Colorful, upbeat poster for kids' language school GOVOROK. Style: simple friendly cartoon, warm oranges/yellows/reds. Theme: cute little birds learning/talking/singing/reading. Light textured background, soft edges, speech bubbles, open space for text. Bright, positive, educational vibe. No realism, no dark colors, no sharp corners or clutter. Text: GOVOROK Language School Helps little voices grow big dreams Learn with: Songs · Games · Stories · Real conversation practice Enroll now — first lesson free! Ages 4–12 · Native teachers · Small fun groups
Промпт 2: Bright, playful ad poster for children’s language school GOVOROK. Style: minimal flat cartoons, warm vibrant oranges/reds. Theme: cute cheerful birds communicating (singing/talking). Rounded speech bubbles, clean white text area. Modern friendly sans-serif font, bold title + soft subtext. Energetic, joyful, educational vibe. No real photos, no dark or busy design. Text: GOVOROK Language School «Let your child speak the world!» Fun lessons · Native teachers · Small groups Free trial lesson! Ages 4–12 Sign up today
Промпт 3: Bright playful language-learning poster: cute orange bird mascot, bold text «Learn a new language!», cheerful icons (open book, pencil, smiley face), phrases «expand vocabulary, ” „practice speaking, ” „have fun, ” warm beige background, friendly kid-style design, GOVOROK language school branding.
Нейросеть: Chat GPT 5
Промпт 1: Create a realistic mockup of a blank A5 flyer held in a hand, straight top view, sidewalk and bushes on the blurred background.
Промпт 2: Create a realistic mockup of an A5 flyer glued to a wall among other colourful advertising flyers in the school hall. Camera from straight angle, strictly top-view. Central flyer is blank, with the others slightly blurred.
Промпт 1: Bright kids-language app/social screen: orange bird mascot, «govorok_school» header, clean tabs, grid of colorful orange lesson cards (colors, verb «run», preposition «on», phrases, quiz owl, dialogue with food icon). Playful flat icons, warm orange palette, simple friendly UI.
Промпт 2: Cute kids-learning app home screen UI: orange cartoon bird mascot, bold «GOVOROK» title, orange navigation bar (Home, Lessons, Quizzes). Four rounded category cards on soft beige: «Greetings» with speech bubble, «Numbers» with 123, «Fruits» with apple, «Actions» with happy jumping figure. Bright warm palette (orange, red, peach), simple playful icons, clean white background, friendly educational style.
Промпт 3: Cute mobile streak screen UI: cartoon orange bird at top, «DAILY STREAK» text, big circle showing streak number 5 with sparkles, progress bar 18/20, «REWARDS» label, three icons (star, bird, trophy). Warm oranges and peaches, clean minimal white background, friendly gamified style.
Промпт: Kids-language app dashboard UI: cute orange bird logo, clean top nav, «Dashboard» title, bright orange tile grid with simple icons and text (hello, alphabet apple, sun, book, laptop, weekday, letters, question words). Warm playful palette, rounded cards, friendly learning vibe.
Нейросеть: Recraft
Промпт 1: А kid in the classroom pictured from the back looking into his study tablet with orange case and white screen. Focus is on the tablet.
Промпт 2: Child at the desk holding a phone toward the camera, close-up on phone screen. Clean background, happy, sharp focus on screen.
Мерч
Нейросеть: Recraft
Промпт 1: A young european woman in bright orange t-shirt stands in front of a whiteboard looking into the camera. She is a teacher.
Промпт 2: A young white girl in the classroom in white t-shirt. The girl is in the foreground raising her hand to answer and smiling. In the background there are kids behind their desks. The background is blurred.
Нейросеть: Recraft
Промпт 1: A mockup of a closed bright orange pencil case on the desk with a notebook and other atribues of studying. The pencil case is facing the camera.
Промпт 2: А group of european kids pictured from the back. They are wearing similar bright orange backpacks and white t-shirts.
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