OAZAAR глазами AI
Oazaar — компания, занимающаяся продажей оазисов по всему миру. Сервис поможет с легкостью найти локацию мечты и сэкономить силы на поиске нового жилья.
Проект демонстрирует, как искусственный интеллект способен видоизменить существующий брендинг, добавляя новые идеи визуализации. Для ребрендинга в качестве исходного проекта я взяла «OAZAAR».
Исходный проект
Ссылка на старый проект: https://portfolio.hse.ru/Project/187332
Ребрендинг с помощью ИИ
В процессе работы над проектом я пользовалась такими ресурсами, как Leonardo, Ideogram, Whatfontis.com, Adobe Color и Perplexity
Логотип
Создано с помощью нейросетей Leonardo Ai (https://app.leonardo.ai/auth/login) и Ideogram (https://ideogram.ai/t/explore)
prompt: create a minimalistic logo for «Oazaar», a company specializing in selling oases. The logo features the text «Oazaar» in a modern font. Below the text is a simple, stylized image of an oasis with a few palm trees and water. The background is white.
Шрифты
Шрифты подобраны сервисом Whatfontis.com (https://www.whatfontis.com/historyid-xeb43770744a21e3762da4cb49e251e61.html) на основе сгенерированных картинок
Палитра
Палитра была подобрана с помощью Adobe Color (https://color.adobe.com/ru/create/image) и визуализирована с помощью Ideogram (https://ideogram.ai/t/explore)
Носители
Создано с помощью нейросетей Leonardo Ai (https://app.leonardo.ai/auth/login) и Ideogram (https://ideogram.ai/t/explore)
Promt: create a cohesive set of branding materials for «Oazaar», a company specializing in selling oases. The materials should include paper, envelopes, business cards, and pens and so on, all featuring the company logo. The dark brown logo shows a form of house and palm, standing on the beach near the sea with text «OAZAAR» writing in Masley font. Incorporate design elements that reflect thestyle of oases, such as natural colors, natural motives and relaxing waves. You can also add some pattern
Плакаты
Первая серия плакатов была сгенерирована с помощью Ideogram (https://ideogram.ai/t/explore)
promt: create a poster for «Oazaar,» a company specializing in selling oases. The poster should prominently feature the company’s dark brown logo, which depicts a house with a palm tree standing on the beach near the sea, with the text «OAZAAR» written in Masley font. Incorporate design elements that evoke the serene and tranquil essence of oases, using a palette of natural colors (light brown and a bit light blue and green) and motives. Include imagery of relaxing waves and lush landscapes to create a sense of calm and escape. Add a tagline, such as"Discover Serenity in Every Breeze» to enhance the message and draw attention to the brand.
Вторая серия сгенерирована с помощью Leonardo Ai (https://app.leonardo.ai/image-generation)
Promt: Create a poster for «Oazaar,» a company that specializes in selling exquisite oases. The poster should showcase a stunning visual of a tranquil oasis setting. Incorporate the company’s dark brown logo, which illustrates a house with a palm by the shoreline, and includes the text «OAZAAR» in the elegant Masley font. Use a harmonious color scheme that includes earthy tones and soft pastels to evoke a feeling of relaxation and peace. Add minimalistic design elements such as gentle wave patterns and subtle floral motifs to enhance the oasis theme. Add an inspiring tagline, like «Find Your Perfect Escape»
Для генерации мокапов и плакатов в среде использовалась нейросеть Leonardo Ai (https://app.leonardo.ai/image-generation)
Promt: create a realistic mockup of a poster for «Oazaar» placed along a coastal road. The poster should prominently feature the company’s dark brown logo, which depicts a house with a palm tree standing on the beach near the sea, with the text «OAZAAR» written in Masley font. Incorporate design elements that evoke the serene and tranquil essence of oases, using a palette of natural colors (light brown and a bit light blue and green) and motives. Include imagery of relaxing waves and lush landscapes to create a sense of calm and escape. Add a tagline, such as"Discover Serenity in Every Breeze» to enhance the message and draw attention to the brand.The color palette evokes a relaxing atmosphere, using natural colors that blend harmoniously with the coastal scenery. The design should include elements of gentle waves and inviting beach motifs to enhance the oasis theme. The mockup should realistically portray the poster. In the background there is the sea, some palms and the road.
Для другого варианта плакатов в среде я использовала Ideogram (https://ideogram.ai/t/explore)
Promt: Create a realistic mockup of a poster for «Oazaar» placed along a coastal road. The poster should prominently feature the company’s dark brown logo, which depicts a house with a palm tree standing on the beach near the sea, with the text «OAZAAR» written in Masley font. Incorporate design elements that evoke the serene and tranquil essence of oases, using a palette of natural colors (light brown and a bit light blue and green) and motives. Include imagery of relaxing waves and lush landscapes to create a sense of calm and escape. Add a tagline, such as"Discover Serenity in Every Breeze» to enhance the message and draw attention to the brand.The color palette evokes a relaxing atmosphere, using natural colors that blend harmoniously with the coastal scenery. The design should include elements of gentle waves and inviting beach motifs to enhance the oasis theme. The mockup should realistically portray the poster. In the background there is the sea, some palms and the road. Less
Сделано с помощью Ideogram (https://ideogram.ai/t/explore)
Promt: Create a realistic mockup of a poster for «Oazaar» displayed on the wall of a modern building with large panoramic windows. The poster should feature the company’s dark brown logo, which depicts a house with a palm tree standing on the beach near the sea, with the text «OAZAAR» written in Masley font. Incorporate design elements that evoke the serene and tranquil essence of oases, using a palette of natural colors (light brown and a bit light blue and green) and motives. Include imagery of relaxing waves and lush landscapes to create a sense of calm and escape. Add a tagline, such as «Discover Serenity in Every Breeze» to enhance the message and draw attention to the brand. In the foreground, depict a lively surfer walking past the building, creating a dynamic and engaging scene that captures the essence of beach life and adventure.
Продукция
Создано в Leonardo Ai (https://app.leonardo.ai/image-generation)
Promt: reate a luxurious hotel amenities set for «Oazaar», company selling oases. Feature an elegant display of items including scented soap, shampoo, shower gel, and moisturizing cream. Include a bathrobe and matching slippers, arranged alongside soft, fluffy towels. The packaging of each item is stylish and with a cohesive brand identity. Incorporate subtle branding elements, such as an elegant logo with home, palm and waves nearby, and text «Oazaar» writing in Masley font, to reflect a sense of opulence and comfort. The background should evoke a serene hotel environment, enhancing the feeling of relaxation and pampering.
Создано в Ideogram (https://ideogram.ai/t/explore)
Promt: Create a scene featuring an elegant folder displaying a purchase agreement, neatly opened on a table. Beside it, beautifully crafted keys are presented in a stylish velvet-lined dark brown box. In the background, include a brochure showcasing a luxurious villa from the company «Oazaar,» which specializes in selling oases. All objects should have the same branding style of the company «Oazaar». Feature the company’s dark brown logo, which depicts a house with a palm tree standing on the beach near the sea, with the text «OAZAAR» written in Masley font. Incorporate design elements that evoke the serene and tranquil essence of oases, using a palette of natural colors (light brown and a bit light blue and green) and motives. Include imagery of relaxing waves and lush landscapes to create a sense of calm and escape
Создано в Leonardo Ai (https://app.leonardo.ai/image-generation)
Promt1: Create an image of a young woman holding a stylish beach bag that features the company’s dark brown logo, depicting a house and palm, standing on the beach near the sea. The bag should have the text «OAZAAR» written in the elegant Masley font. Incorporate design elements that evoke the serene and tranquil essence of oases, using a natural color palette of light brown, subtle light blue, and green accents. The background should display imagery of relaxing waves and lush landscapes, enhancing the overall sense of calm and escape that the «OAZAAR» brand embodies.
Promt2: Create a vibrant beach scene featuring a stylish lounge chair, a beach umbrella, an inflatable float, and snorkeling gear, all embodying the essence of the «Oazaar» brand. The lounge chair should be designed in natural hues like light brown, with soft, comfortable cushions that reflect a tranquil aesthetic. The beach umbrella should feature the dark brown logo of «Oazaar,» showcasing the house with a palm tree near the beach, along with the text «OAZAAR» in the elegant Masley font.
Создано в Ideogram (https://ideogram.ai/t/explore)
Promt: Create an image of a man wearing a stylish T-shirt that embodies «Oazaar» brand. Feature on the T-shirt the company’s dark brown logo, which depicts a house with a palm tree standing on the beach near the sea, with the text «OAZAAR» written in Masley font. Incorporate design elements that evoke the serene and tranquil essence of oases, using a palette of natural colors (light brown and a bit light blue and green) and motives. Include imagery of relaxing waves and lush landscapes to create a sense of calm and escape Position the man in a relaxed beach setting with the ocean in the background, to capture the carefree spirit of the brand.
Создано в Ideogram (https://ideogram.ai/t/explore)
Promt: Create an image of a stylish phone case that embodies the essence of the «Oazaar» brand. The case should prominently display the dark brown logo featuring a house with a palm tree near the beach, along with the text «OAZAAR» written in the elegant Masley font. Use a color palette of natural tones, including light brown, soft light blue, and hints of green, to evoke a sense of calm and tranquility. Incorporate design elements such as subtle wave patterns or lush landscape motifs that reflect the serene ambiance of oases. Place the phone case on a sandy beach background with gentle waves.
Пространство
Создано в Leonardo Ai (https://app.leonardo.ai/image-generation)
Promt: create a modern office space designed for the «Oazaar», a company selling oases. The office should feature contemporary furniture with natural materials and a color palette that includes soft light browns, light blues, and greens. Incorporate the «Oazaar» dark brown logo, depicting a house with a palm near the sea. Put branding elements on walls. Showcase an open, airy layout with large windows allowing natural light to flood the space, adorned with plants that evoke a sense of lush landscapes. Include comfortable workspaces with stylish desks, ergonomic chairs, and collaborative areas, creating a welcoming and inspiring environment.
Создано в Leonardo Ai (https://app.leonardo.ai/image-generation) и в Ideogram (https://ideogram.ai/t/explore)
Promt: Create an image of the exterior of a modern office building designed for the «Oazaar» a company, selling oases. The building should feature a contemporary architecture with natural materials such as stone and wood, reflected in a harmonious color palette of light browns, soft blues, and greens. Show the «Oazaar» dark brown logo prominently onto the facade, depicting a house with a palm tree near the beach, along with the text «OAZAAR» in the elegant Masley font. Surround the building with lush landscaping, including palm trees and green plants, evoking a serene oasis atmosphere. Showcase large windows that allow natural light to shine through. Include outdoor seating areas with comfortable lounges and gentle water features to enhance the calming environment.
Создано в Ideogram (https://ideogram.ai/t/explore)
Promt: Create a cozy and inviting bedroom scene featuring a beautifully made bed with luxurious bedding that embodies the brand style of «Oazaar.» Feature the company’s dark brown logo, which depicts a house with a palm tree standing on the beach near the sea, with the text «OAZAAR» written in Masley font. Incorporate design elements that evoke the serene and tranquil essence of oases, using a palette of natural colors (light brown and a bit light blue and green) and motives. Include imagery of relaxing waves and lush landscapes to create a sense of calm and escape. The bed should have an elegant headboard, plush pillows, and soft, high-quality sheets in soothing, earthy tones that reflect the tranquility of oases. Incorporate branded elements such as subtle logo patterns on the bedding or throw pillows to reinforce brand identity. Set the scene with soft, ambient lighting and decorative elements like potted plants or natural materials that evoke a serene, tropical atmosphere.
Используемые сервисы
1. Leonardo Ai (https://app.leonardo.ai/) 2. Ideogram (https://ideogram.ai/t/explore) 3. Whatfontis.com (https://www.whatfontis.com/) 4. Adobe Color (https://color.adobe.com/ru/create/image) 5. Perplexity (https://www.perplexity.ai)
