
Для генеративного преобразования был выбран проект CATHARSIS. Бренд украшений по воспоминаниям на основе мозговой активности.




Нероребрендинг компании
Логотип
ChatGPT/Promt: a logo of linear chaotic lines resembling an Electroencephalography, with the brand name «catharsis» written in a small monospaced font just above the center. The logo lines start in an arc from left to right, wrap around the elbows from above, overlapping each other periodically, starting with a more linear version and transitioning into a more chaotic version towards the left edge of the image. The logo does not overlap or superimpose, and the image is displayed on a transparent background.

генеративный логотип
Через сайт WhatTheFont я определила шрифт —«Adelle Mono Flex Semibold», который нейросеть использовала в создании логотипа, в дальнейшем используемый в проекте.
Цветовая палитра
Определение цветовой палитры через Adobe color с помощью сегнирированного изображения.
Носители
Paper materials for a brand of jewelry based on memories and brain activity. Identity colors: #9B7ED9 #F0F1F2 #A1A617 #8C6A03 #D92B05 As a graphic element, use chaotic thin lines that cross each other, not linear, similar to an electroencephalogram. Structure the composition so that the design looks complete. Match the attached logo. a color palette and a graphic element, the result should be documentation, paper media of design As a font, use monospaced font «Adelle Mono Flex Semibold»




Промо-материалы
Qwen/Promt: 3 posters in space, unusual and abstract, catch the eye, built on the brand’s corporate graphics, for a brand — a jewelry brand based on memories and brain activity. Identification colors: #9B7ED9 #F0F1F2 #A1A617 #8C6A03 #D92B05 As a graphic element, use chaotic thin lines that intersect with each other, rather than linear lines like those on an electroencephalogram. Structure the composition so that the design looks complete. Use the provided logo. The color palette and graphic element should result in documentation and a paper medium for the design. Use the monospaced font «Adelle Mono Flex Semibold» as the font.
Продукт
Reve and Recraft/Promt: rings, textured, bright rings, colored transparent glass, curvilinear, like melted glass, abstract shapes connected into one ring, all the rings are multicolored, the color spectra are bright, borosilicate transparent glass, the rings are on a white background, a subject photo, the rings are illuminated with contrasting light, the light is refracted through the glass


Reve/Promt: rings, textured, bright rings, Rings on the fingers, many rings, light passes through the rings and is refracted, the photos are soft, professional, the photo is straight, the fingers are straight
Recraft/Promt: in the frame, the neck and collarbones, a curvilinear glass necklace made of components is worn around the neck, the glass clings to the glass, the necklace shimmers, it is not solid, the color spectrum is deformed, unusual, curvilinear shapes, melted glass


Recraft/Promt: a double ring (worn on two adjacent fingers) made of handmade glass and individual, crooked shape, bubble ring, textured rings untidy and bright, emphasizing individuality bubbly and puffed uneven shape and design abstract and of different shapes and textures
Пространство
The facade is decorated with graphics on large windows made of pure glass with soft reflections. Inside, through the glass, you can see the interior with metal details, melted glass, and rings. The «catharsis» logo (Adelle Mono Flex Semibold font) is applied to the entire window, on the glass.
Reve/Promt: space, jewelry workshop, chrome walls vaguely reflecting the interior, glass ceiling, in the center of the space there is a curved table, metal, flexible shape, ottomans chairs under it, on the table there are jewelry accessories for melting glass, a burner and glass rods of borosilicate glass, several people are sitting in the space, the interior is minimalist but lively and bright, it conveys innovation and the desire to preserve memories
Reve/Promt: the store’s space, the rings lying on the trendy semi-circular counter, the beautiful light falling through the glass jewelry, the Instagram-inspired photos, the rosary frame, the harsher light, the curved and textured glass jewelry
Использованные ресурсы
Perplexity Давал дополнительные промты для генерации промежуточных этапов работы.
Adobe color Определение цветовой палитры.
WhatTheFont Через сайт WhatTheFont я определила шрифт —«Adelle Mono Flex Semibold», который нейросеть использовала в создании логотипа, в дальнейшем используемый в проекте.
Krea Доработка некоторых изображений.
Qwen Создание рекламных афиш и плакатов.
ChatGPT Генерация логотипа.
Reve Предметные фотографии, пространство.
Recraft Генерация предметных фото и изображений.