PETRAE
Новый проект
Я попросила ChatGPT предложить мне идеи для преобразования моего проекта в стартап
Ответ:
A premium lifestyle and jewelry brand turning authentic micro-fossils and ancient stones into wearable art and home objects, combining natural history with design.
It extends the emotional and aesthetic value of fossils from the archeopark — now as timeless, elegant items that people can wear or display rather than dig up.
Handcrafted pendants, rings, and decor pieces embedding genuine fossils (ethically sourced) or high-quality replicas. Each piece comes with a digital origin certificate telling its geological story, linked via NFC tag or QR code. Special collections themed by eras (Cambrian, Jurassic, Ice Age). «Design Your Epoch» feature online where customers co-create pieces with a designer.
По получившейся концепции попросила сгенерировать описание бренда:
Luxury jewelry and design brand that merges natural history, fine craftsmanship, and storytelling. We transform authentic micro-fossils, ancient stones, and minerals into timeless wearable artifacts — tangible links between past and present. Each creation is accompanied by a provenance story: where the material came from, the world it once belonged to, and the scientific narrative behind it. Through design, we translate millions of years of geological poetry into forms that celebrate both nature and human artistry. Our aesthetic balances organic textures with minimal, sculptural forms — where the Earth’s raw surfaces meet deliberate human refinement.
Далее попросила сгенерировать 10 названий для бренда по описанию и выбрала «petrae»:
Root: Latin plural of petra — stone. Tone: Sophisticated, simple, timeless. Why it fits: Evokes the purity of ancient material — the Earth as muse and medium.
Сгенерировала логотип в Krea и получила однотонный вариант в Reve, промпт:
make an abstract silver logotype remenissent of ancient animals (anomalocaris, trilobite etc) forms (segmented bodies) for a niche jewelery brand. sharp edges but fluidity high contrast silver and sandy colors. no background flat image
Продукция бренда
(1) Кулон с аммонитом, сгенерирован в Perplexity
промпт: based on the images style create a silver pendant incasing a real ammonite. the silver is textured with spikes and ridges and the chain is chunky. grey background. high contrast 1:1 close up, the photo was taken on a flash, ultra realistic
(2) Кафф с трилобитами, сгенерирован в Perplexity
промпт: create a silver cuff made out of trilobites connected together in similar style to the images i sent. make the image 4:3. the silver is textured with spikes and ridges. grey background. high contrast the photo was taken on a flash, ultra realistic
(3) Кольцо с трилобитом, сгенерировано в Perplexity
промпт: based on images create a silver ring in similar style encasing a real trylobite. the silver is textured with spikes and ridges. grey background. high contrast 1:1 close up, the photo was taken on a flash, ultra realistic
Упаковка
Упаковку для продуктов (ювелирную коробочку) я генерировала с помощью Krea.
промпт от ChatGPT: Product photography of a distinct minimalist jewelry box designed for the luxury brand PETRAE.
The box appears as a small sculptural object inspired by stone and strata, crafted from matte textured material resembling cast silver, pale limestone, or volcanic ash ceramic. Its form is monolithic — smooth, geometric edges with subtle organic imperfections, evoking the feel of a carved fossil fragment.
The PETRAE logo is discreetly embossed or engraved on the lid in brushed silver or blind deboss, maintaining a quiet luxury aesthetic. The interior is lined with soft sand-colored suede or microfibre, shaped precisely to cradle fossil-inspired jewelry pieces.
Lighting: soft, diffused daylight highlighting texture and surface detail. Composition: minimalist product shot on neutral stone background, centered with generous negative space. Mood: timeless, elemental, poetic craftsmanship — a modern relic designed to preserve ancient beauty.
Keywords: textured minimalism, luxury packaging, geological design, monolithic box, silver-gray palette, fossil-inspired form.
Плакаты для бренда
Постеры я сгенерировала в Recraft, затем поместила в них ранее сгенерированные продукты с помощью Reve. Промпты мне сделал ChatGPT.
промпт от ChatGPT для 1 постера: Minimalist luxury poster for PETRAE, featuring a single silver fossil-inspired ring resting on raw stone. The background is soft, monochromatic — shades of ash, fog, and silver-gray. A faint fossil imprint or geological strata line fades into the background texture. Typography: the word PETRAE in refined serif, embossed or carved into the composition, with the tagline «Wearing Time Itself.» Lighting: diffused, soft side light highlighting the metal’s subtle texture. Mood: poetic, timeless, elemental. A balance between archaeological depth and modern refinement.
промпт от ChatGPT для 2 постера: Conceptual poster for PETRAE showing a close-up of a silver pendant emerging from layers of dark sediment or fine dust — as if it has just been unearthed. The jewelry’s matte silver catches a single beam of light, symbolizing discovery. Composition: centered focus on the piece, minimal typography at the bottom, clean white spacing. Background: textured like volcanic rock or fossil shale. Mood: mysterious, reverent, elegant minimalism — a modern relic revealed by light.
промпт от ChatGPT для 3 постера: Atmospheric poster with an abstract fossil pattern (spiral, shell, or bone imprint) subtly embossed into a silver or stone-like surface. The jewelry piece is absent — the focus is purely on material, texture, and the feeling of ancient presence. The PETRAE logo appears small, centered or lower third, in fine serif silver typography. Tagline: «Formed by Time. Worn by You.» Lighting: dramatic yet soft, emphasizing tactile realism and surface depth. Mood: meditative, art-gallery aesthetic — calm, sculptural, sacred minimalism.
Цветовая палитра
Из первого плаката с помощью Adobe Color вытащила спокойную, приглушенную, но контрастную цветовую палитру.
Типографика
Мне понравился шрифт на 1 плакате, поэтому я спросила WhatTheFont, и он предложил мне использовать шрифт Granjon Std Roman от Linotype.
Носители
Я попросила ChatGPT составить мне список возможных носителей для бренда и выбрала сделать шоппер, визитку и крупную коробку.
промпт для визитки от ChatGPT, сгенерировано в Reve: Close-up of an elegant business card for PETRAE, designed with a geological minimal aesthetic. Material: thick uncoated cotton paper or recycled mineral paper with tactile stone texture. Front: debossed PETRAE logo in matte silver foil; back: simple serif text layout in soft gray ink, generous whitespace. Shape: standard rectangular or slightly square; edges softly beveled to mimic worn stone. Lighting: soft side light emphasizing paper texture. Mood: poetic professionalism — refined, silent strength, timeless tactility. Keywords: monochrome palette, debossed typography, stone paper texture, artisanal luxury, elemental branding.
промпт от ChatGPT для шоппера, сгенерировано в Krea и отредактировано в Reve: Minimalist luxury shopping bag for PETRAE, inspired by natural stone and geological elegance. Material: thick textured paperboard or mineral-infused fiber, matte finish in soft stone gray or off-white. Design: clean geometric structure, blind-embossed PETRAE logo centered; optional subtle fossil-spiral or strata-line emboss wrapping around the base. Handles made from matte woven fabric in pale gray or linen tone. Lighting: diffused daylight on a neutral concrete or stone background. Mood: understated luxury, tactile simplicity, grounded and timeless — a shopping bag that feels like an artifact itself. Keywords: minimal, fossil-inspired texture, silver-gray palette, sculptural packaging design, quiet refinement.
промпт от ChatGPT для коробки, сгенерировано в Reve: Product photography of PETRAE’s outer shipping box, designed as a modern relic container. Material: eco-pressed cardboard with matte stone-gray finish; inside lined with pale sand-colored paper. Exterior: minimal, only the PETRAE wordmark printed or embossed in soft gray; optional faint fossil or strata line artwork wrapping subtly around the box edges. Interior detail: printed phrase «Formed by Time. Worn by You.» on the inside lid. Lighting: soft natural light highlighting texture and geometry; background neutral or concrete-like. Mood: elegant sustainability — precision meets earthiness, luxury through restraint. Keywords: sustainable luxury packaging, stone texture, silver accents, minimalist fossil motif, timeless design.
Пространство
Сгенерировала мастерскую, где будут работать ювелиры компании с помощью Recraft.
промпт от ChatGPT: Interior of PETRAE’s main workshop, a minimalist, high-end craft space carved from stone and concrete — a fusion of natural geology and modern design.
The room is spacious and meditative, with smooth monolithic workbenches, raw stone walls, and subtle silver accents reflecting soft daylight from a high skylight. The atmosphere feels timeless and sacred, like a temple of craft.
On the worktables: precision tools, fossil fragments, silver jewelry in progress, small trays of minerals and sand. A layer of fine dust catches the light, evoking the slow, patient rhythm of creation.
The workers’ presence is calm and focused — dressed in linen or muted tones, surrounded by natural textures and silence.
Lighting: diffused daylight, warm highlights on silver surfaces. Color palette: ash gray, brushed silver, beige stone, soft shadow. Architectural style: minimalist brutalism meets cave atelier; inspiration from Tadao Ando, Peter Zumthor, and John Pawson.
Mood: ancient, contemplative, elemental, sacred craftsmanship.
Keywords: modern archaeology, luxury craft, geological sanctuary, timeless minimalism, stone and silver, artisan workshop.
Использованные нейросети: ChatGPT Reve Krea Perplexity Recraft
