Переосмысление бренда SAND с помощью искусственного интеллекта
О проекте
С помощью нейронных сетей я разработала комплексный брендинг и визуальную идентичность для компании SAND, специализирующейся на производстве премиальной стеклянной посуды из песков пустыни Сахара. Проект направлен на создание премиального бренда, который сочетает в себе роскошь, устойчивость и культурную аутентичность.
Рубрикатор
(1) Айдентика
(2) Процесс производства
(3) Места продажи
(4) Подарочная упаковка
(5) Промо-материалы
(6) Использованные инструменты
Айдентика
Prompt: Bright lens flare, soft dreamy atmosphere logo for SAND. Light blue logo on white background, geometric shapes, pastel colors, light streaks, conveying a sophisticated, elegant and refined brand identity. Hazy, soft light.
Процесс производства
Prompt: Realistic 3D rendering of a glassware production factory interior. Large industrial space with high ceilings, exposed metal beams, and bright overhead lighting. Rows of heavy-duty machinery used for glassblowing, shaping, and cooling glassware. Conveyor belts transporting finished glass items like cups, vases, and bottles. Workers in protective gear operating the machines and inspecting products. Shelves filled with freshly made glassware organized by type and size. Pipes and ducts running along the walls and ceiling for ventilation. The atmosphere is warm due to the furnaces glowing in the background. Slightly dusty environment with reflections on glass objects, emphasizing the industrial aesthetic. High resolution.
Места продажи
Prompt: Prestigious interior of the SAND glassware boutique, featuring a predominantly sandy color palette with warm beige tones, creamy whites, and soft golden accents. The logo 'SAND' is displayed prominently in the Newton font, adding a touch of elegance. The store is well-lit with soft, natural lighting, highlighting the exquisite glassware crafted from Sahara Desert sands. Glass shelves and display cases showcase the premium glassware, including vases, wine glasses, and decorative pieces, each reflecting the unique craftsmanship and heritage of the Sahara. The atmosphere is refined and sophisticated, with plush carpets and minimalist decor that complements the natural beauty of the glassware. High-resolution image with detailed textures and reflections to emphasize luxury.
Подарочная упаковка
Упаковка бокала, созданная мной на 2 курсе
Упаковка нескольких товаров, созданная мной на 2 курсе
Упаковка нескольких товаров, созданная мной на 2 курсе
Prompt: Realistic 3D rendering of a cylindrical gift packaging for a premium wine glass from the SAND brand, lying partially buried in soft desert sand. The packaging is crafted in a semi-transparent material, allowing the wine glass inside to be faintly visible. The cylinder is a sandy beige color with a smooth matte finish, blending harmoniously with the surrounding desert environment. Prominently displayed on the surface is the brand logo 'SAND, ' written in Newton font with a raised, embossed metallic gold finish, giving it a subtle 3D effect, along with a small subtitle below: 'desert ware' in an elegant minimalist font with a metallic gold finish. The wine glass inside is made of clear, pristine glass with no markings or engravings. Surrounding the packaging are subtle ripples in the sand, illuminated by warm natural sunlight that casts soft shadows. The background features a vast desert landscape with golden dunes fading into the horizon. High resolution with detailed textures of sand grains.
Промо-материалы
Prompt: Promotional poster for SAND premium glass plates. A close-up, detailed shot of exquisitely crafted SAND glass plates partially buried in soft, golden desert sand. Focus on the delicate textures and patterns of the glass, with subtle reflections highlighting their beauty. The plates are arranged artfully, with some slightly tilted or overlapping, creating a visually appealing composition. The background features a blurred, vast desert landscape with warm sunlight casting soft shadows. The minimalist SAND logo in white Newton font is subtly placed in the upper corner of the image. A tagline reads: 'SAND: elevate your dining with the essence of the desert.
Prompt: Promotional poster for SAND premium wine glasses. Fine-art photography style, capturing exquisitely crafted SAND wine glasses partially buried in soft, golden desert sand. The scene features strong, directional sunlight casting dramatic shadows and highlighting the clarity and curvature of the glass. The arrangement includes one wine glass upright and another tilted or lying on its side, creating a dynamic composition within the sand. The vast desert landscape extends into a blurred background, with rippling dunes suggesting endless horizons. The SAND logo is minimally placed in the top corner, rendered in white Newton font. Tagline: 'SAND: the desert in every sip.
Prompt: Promotional poster for SAND premium glass mugs. Fine-art photography style, capturing exquisitely crafted SAND glass mugs partially buried in soft, golden desert sand. The scene features warm, directional sunlight casting dramatic shadows and highlighting the clarity and smooth curves of the mugs. The composition includes one mug upright and another lying on its side, with subtle reflections emphasizing their premium craftsmanship. The sandy background extends into a blurred desert landscape with rippling dunes and a warm golden glow. The minimalist SAND logo in white Newton font is placed prominently yet subtly at the top of the image, along with the tagline: 'SAND: embrace the warmth of the desert.
Использованные инструменты
Кратко расскажу о процессе работы:
(1) Начала я с того, что сгенерировала логотип в Leonardo.ai
(2) Дальше с помощью WhatFontis нашла шрифт Newton и использовала его в дальнейшей работе
(3) В Pinterest я нашла фотографию пустыни и при помощи Adobe Color «взяла» из нее цветовую палитру
(4) Все остальные промты, кроме логотипа, я генерировала в Perplexity. Это было очень удобно, поскольку если мне что-то не нравилось в сгенерированных изображениях, я говорила нейронке это исправить, и становилось лучше.
(5) Все промо-материалы были созданы в единой стилистике, чтобы поддержать консистентность бренда.
https://app.leonardo.ai / Leonardo.Ai — с помощью этой нейросети были сгенерированы все изображения
https://www.whatfontis.com / WhatFontis — с помощью этой нейросети был найдет шрифт из сгенерированного логотипа
https://color.adobe.com/ru/create/image / Adobe Color — с его помощью была создана цветовая палитра
https://www.perplexity.ai / Perplexity — с помощью этой нейросети я писала промты для генерации изображений
https://portfolio.hse.ru/Project/195959 — старый проект в старом портфолио
