
Эта работа иллюстрирует, как искусственный интеллект способен трансформировать существующий проект, обновляя его айдентику и обогащая новыми деталями. В качестве основы выбран проект второго курса, посвященный ребрендингу Канадского музея часов.
Исходный проект
Ссылка на старый проект: https://portfolio.hse.ru/Project/180051



Ребрендинг глазами ИИ
В процессе разработки проекта я использовала разнообразные ресурсы, включая Ideogram для создания плакатов и носителей, Recraft для проектирования пространства, MyFonts для подбора шрифтового решения, Coolors для выбора цветовой палитры и Bing для генерации логотипа. Промпты разрабатывались с помощью ChatGPT и CLIP Interrogator. В качестве основы была взята стилистика предыдущего проекта, а для достижения желаемого эффекта в промпты интегрировались образы разлетающихся циферблатов.
Логотип
/imagine prompt: create a minimalistic vector logo for The Canadian Clock Museum, white background
Шрифт
Цветовая палитра
Цветовая палитра была создана мной в Coolors. Я использовала встроенную нейросеть для распознания оттенков, полученных в логотипах и плакатах.
Постеры
Для генерации плакатов была использована нейросеть Ideogram.
/imagine prompt: a 3D render of a poster for the Canadian Clock Museum. Aerogel ios concept, inflatable shapes, glass. There are various modern clocks on display, including George Nelson clocks, The background is light and the text is in white. The museum’s logo is small and at the bottom right corner.
/imagine prompt: a 3D render of a poster for the Canadian Clock Museum. The museum is showcasing various modern clocks, including Max Bill Glass clock. The background is light, and the text is in white. The poster also features an aerogel concept, inflatable shapes, and glass.






/imagine prompt: a mockup of a modern wall with posters promoting the Canadian Clock Museum. The wall is made of glass and is placed in a bright room. There are several modern clocks on display, including a George Nelson Glass clock. The posters are designed as aerogel, inflatable blue shapes, and glass. The background is light.
Мерч
Для создания мерча использовалась нейросеть Ideogram, а основой стали промпты, разработанные для плакатов.
/imagine prompt: a mockup of a minimalistic white T-shirt with a blue clock printed on it. The clock is made of aerogel and is inflatable. There are also inflatable shapes and glass. The background is white and empty.
/imagine prompt: a 3D render of a mockup of a paper bag for the Canadian Clock Museum. The bag is brown and has a large white text that says «Canadian Clock Museum». There are various clocks printed on the bag. These clocks include an Aerogel iOS up concept clock, inflatable shapes clocks, and a glass clock. The background is white.
/imagine prompt: a variety of fancy stickers for the Canadian Clock Museum on white paper. There are various modern pink and blue clocks, including a George Nelson Glass clock. There is an aerogel concept, inflatable shapes, and glass. The background is white.
Социальные сети
/imagine prompt: a 3D render for the Canadian Clock Museum. Aerogel ios concept, inflatable shapes, glass. There are various modern clocks on display, including George Nelson’s clocks, The background is light, the text is white.




Пространство
Для проектирования пространства, как снаружи, так и внутри, были использованы нейросети Recraft и Ideogram. Вдохновением для работы послужили архитектурные концепции Алваро Аальто и Захи Хадид, что позволило создать дизайн с гармоничным сочетанием органических форм и современных инноваций.
/imagine prompt: a 3D render for the Canadian Clock Museum building. Sleek modern structure, with large clock and large glass windows that reflect the surrounding landscape. The building might be with modern additions like smooth concrete, metal accents in the style of Alvar Aalto and Zaha Hadid.
/imagine prompt: a minimalistic interior Canadian Clock Museum building. Sleek modern structure, with modern clocks and large glass windows. The interior might be with modern additions like smooth concrete, metal accents in the style of Alvar Aalto and Zaha Hadid.
/imagine prompt: a photo of the interior of the Canadian Clock Museum in a sleek, modern structure. The room has a minimalistic design, with large glass windows. There are various clocks on display, including a George Nelson Glass clock. The interior has modern additions like smooth concrete and metal accents in the style of Alvar Aalto and Zaha Hadid.
/imagine prompt: a 3D render of the Canadian Clock Museum. There are various modern clocks on display, including a George Nelson glass clock and a Max Bill flower clock. The museum has a glass exterior and is made of aerogel. There are inflatable shapes inside the museum. The background contains trees and a blue sky.
Ссылки