Космический отель AOZORA STATION глазами AI
Описание
Проект демонстрирует возможности искусственного интеллекта в брендинге. За основу был взят проект космического отеля «ORI—RU». Это отель для космонавтов, которые улетают в долгие экспедиции и скучают по Земле. В отеле поддерживается земная жизнь: там есть водоем, трава, деревья и поют птицы. В рамках ребрендинга появилось новое название — «AOZORA STATION», а также айдентика, промо-материалы и видение пространства.
Были использованы инструменты: 1. ChatGPT — для поиска названия и корректировки промптов 2. StableDiffusion — для генерации фото в поиске цветовых сочетаний 3. Adobe Color — для выявления цветовой палитры 4. FontJoy — для поиска шрифтовой пары 5. Ideogram — для генерации айдентики и других материалов 6. SnapEdit и Pica AI — для улучшения качества изображений 7. Photoshop — для добавления логотипа на материалы
Проект, взятый за основу: https://portfolio.hse.ru/Project/205244
Я захотела попробовать изменить нейминг и обратилась к ChatGPT:
/prompt Create a name for a hotel in space designed for astronauts on long expeditions. The hotel features nature from Earth, including trees, a pond, grass, and birds singing. The design follows Japanese gardening traditions, promoting harmony with oneself and nature. Generate 20 unique name ideas for this hotel, each with a brief explanation of the concept behind the name and the meaning of the words used.
Остановилась на варианте: Aozora Station — «Aozora» (青空) means blue sky, representing calmness and a connection to Earth.
Айдентика
Приступила к генерации логотипа и обратилась к Ideogram:
/prompt Create a minimalistic, vector-style futuristic logo inspired by 80s Japanese aesthetics for a company called «AOZORA STATION». The logo should reflect a hotel in space with earthly life, featuring trees and a water body inside the building.
Остановилась на символе ниже, улучшила его качество через Pica AI. Также показала другие варианты логотипов.
В поиске цветовых сочетаний обратилась к Stable Diffusion:
/prompt Create an image of a Japanese garden during the day with a clear blue sky. The scene should be captured as if shot on a film camera, with a soft, nostalgic feel. Include traditional garden elements like trees, a pond, rocks, and carefully arranged greenery, all bathed in natural sunlight to emphasize tranquility and harmony.
Благодаря Adobe Color выявила цветовую палитру.
В поиске шрифтовой пары обратилась к сервису FontJoy, который по клику генерирует шрифтовые сочетания для трех уровней.
Далее я продолжила генерацию через Ideogram:
/prompt Create a mockup of printed materials for a hotel in space called «AOZORA STATION». The materials should include a letterhead, envelope, business cards, a brochure, stickers, and a pencil. All items should feature the text «AOZORA STATION» in grotesque typography. The design should be minimalistic and clean, inspired by 80s Japanese design, using only white and black colors. The background of all materials should be white, with no additional symbols or graphics, focusing solely on typography. The design may contain cosmic line-based illustrations or pictograms that represent space themes, staying within the black and white color palette.
Улучшила качество в SnapEdit и добавила в Photoshop символ логотипа для консистентности айдентики.
Продукт
/prompt Create a mockup of a book about a hotel in space called «AOZORA STATION», using a light blue, black and white color palette. The mockup should include a closed book with the title «AOZORA STATION» on the cover. The book spread should feature text along with a render of the hotel space, showing nature from Earth inside the hotel, such as a body of water and a tree. Include elements of the spaceship, such as a machine dispensing space food, blending nature and technology. The book should be placed on a white background.
Промо-материалы
/prompt Create an advertisement poster for the «AOZORA STATION» space hotel, using a light blue, black and white color palette. The hotel features Earth’s nature, including a body of water and a tree, with elements of the spaceship integrated into the environment, such as a machine dispensing space food. The paper texture should be soft and craft-like. At the foreground, include bold typography that says «YOUR HOME IN SPACE».
/prompt Create a series of promotional posters for a Japanese hotel in space called «AOZORA STATION», using a light blue, black and white color palette. The hotel features nature from Earth, designed for astronauts on long expeditions. The posters should reflect the harmony between space technology and earthly nature. The design may contain cosmic line-based illustrations or pictograms that represent space themes. The posters are displayed on the wall of a building on the street.
Во втором варианте также добавила символ логотипа на один из постеров.
Пространство
/prompt Create a render of a spaceship that incorporates nature from planet Earth. The spaceship should feature a tree and a body of water, blending natural elements with futuristic space technology. The design should combine organic, peaceful elements with advanced, sleek space technology, creating a harmonious environment where nature and space coexist.
/prompt Create a rendering of an information rack on a spaceship, designed with nature from planet Earth following Japanese gardening traditions. The rack should be transparent and illuminated, filled with water. Include the inscription «AOZORA STATION» on the rack. Floating in the water, there should be Japanese fish and a few lotuses, adding a serene, natural touch to the futuristic spaceship environment. The overall design should blend the peaceful elements of nature with sleek, modern space technology.
/prompt Generate a t-shirt design for the «AOZORA STATION» space hotel brand, displayed on a person standing on the street with a blurred background. The hotel features nature from Earth.
Ссылки на использованные модели
1. ChatGPT: https://chatgpt.com/ 2. StableDiffusion: https://huggingface.co/spaces/google/sdxl 3. Adobe Color: https://color.adobe.com/ru/create/image 4. FontJoy: https://fontjoy.com/ 5. Ideogram: https://ideogram.ai/ 6. SnapEdit: https://snapedit.app/ 7. Pica AI: https://www.pica-ai.com/
