dot | Ребрендинг
Dot — бренд микро-огородов с вариативным выбором видов семян и культур, позволяющий отвлечься от городской суеты и быть в равновесии со своим внутренним миром через призму давно знакомого всем ритуала.
Ребрендинг
Я начала с выработки новой метафоры для проекта с помощью Chat GPT. Мой запрос был на новую яркую визуальную идентичность.
Новая метафора (по запросу Chat GPT) — «Нити времени» — каждый росток и каждое семя — как стежок в ткани времени. Выращивание микро-огорода превращается в наблюдение за течением жизни: медленно, ритмично, красиво. Растение — визуальный след времени, а уход за ним — маленький ритуал, который делает день более осознанным и ярким.
Чтобы создать логотип, я использовала Chat GPT для генерации промта, а после загрузила его в Ideogram AI.
Prompt: Vibrant, colorful logo for micro-garden brand «Dot», inspired by threads of time, seed dot transforming into sprout, flowing intertwined colorful lines, energetic, dynamic, playful yet poetic, bright gradient palette (warm yellows, greens, blues, soft pinks), glowing points, motion and growth feel, semi-abstract botanical shapes, lively, eye-catching, contemporary vector illustration style, suitable for packaging and social media.
Цвета
Цветовая палитра создана с помощью Цветовая палитра создана с помощью Adobe Color
Шрифт
Шрифт подобран из сгенерированного логотипа с помощью сервиса MyFonts
Продукт
В качестве продукта был взят модульный огород на подоконнике.
Сначала в Chat Gpt был создан промт и доработан вручную, изображение было создано в Krea идора
Prompt: A warm and cozy home interior with a sunny windowsill, featuring a realistic modular high-tech micro-garden system resembling a construction set, interconnected colorful pots and compartments with seedlings and sprouts, lush green leaves and bright flowers, modules in bold vivid colors contrasting with warm wooden or soft pastel interior tones, natural sunlight casting gentle dynamic shadows, realistic textures of glass, metal, and polished plastic, inviting and cheerful atmosphere, contemporary design, detailed close-up, high-resolution, inspiring and lively scene.
Также совместно с Chat Gpt был создан промт для видео, созданное в Krea.
Prompt: POV view of a person’s hand approaching a modular high-tech micro-garden on a sunny windowsill, interconnected colorful pots and compartments with seedlings and sprouts, lush green leaves and bright flowers, the hand gently waters the plants with a small watering can, vibrant and cheerful colors, natural sunlight streaming through the window casting dynamic shadows, realistic textures of glass, metal, and polished plastic, close-up on plants and water drops, lively and energetic atmosphere, contemporary cozy home interior, smooth cinematic camera movement following the hand, high detail, realistic lighting and reflections, inviting and playful mood.
Пространство
Prompt (Area AI): A bright and cozy interior space for the brand «Dot», featuring modular high-tech micro-garden systems on windowsills and tables, colorful interconnected pots and compartments with seedlings and sprouts, lush green leaves and vivid flowers, warm natural sunlight streaming through large windows, playful and energetic atmosphere, contemporary home-meets-gallery design, wooden floors and soft pastel walls, interactive zones with small tables for visitors to tend their own mini-gardens, hanging plant installations, subtle decorative lines and dots referencing «Threads of Time», realistic textures and lighting, high-resolution, inviting, cheerful, lively and inspiring scene, hyperrealism.
Реклама
Prompt: Create an advertising poster for the brand «Dot», featuring modular high-tech micro-garden systems on windowsills. Use a solid background of one brand color. Employ the brand’s typography hierarchy — Doughy for bold headlines, Agrandir for supporting text, and Tschichold for details — all in high-contrast white. Design should embody the patchwork community concept through dynamic text arrangement and imperfect geometric elements, creating a bold, energetic composition that celebrates inclusivity and imperfection. Show the poster as physically installed in an urban environment with realistic lighting and surface textures. Hyperrealism.
Prompt: Create an advertising poster for the brand «Dot», featuring modular high-tech micro-garden systems on windowsills. Use a solid background of one brand color. Employ the brand’s typography hierarchy — Doughy for bold headlines, Agrandir for supporting text, and Tschichold for details — all in high-contrast white. Design should embody the patchwork community concept through dynamic text arrangement and imperfect geometric elements, creating a bold, energetic composition that celebrates inclusivity and imperfection. Show the poster as physically installed in an urban environment with realistic lighting and surface textures. hyperrealism. Poster for the brand «Dot», Threads of Time concept, vibrant and colorful micro-garden elements with seedlings and sprouts growing along flowing threads, bright modular pots, lively and energetic composition, include text on poster: «Grow your moments» in elegant modern typography, playful yet poetic style, warm sunlight and dynamic shadows, contemporary design, cheerful and inspiring atmosphere, realistic textures, high-resolution, visually striking and eye-catching, suitable for print and social media.
Инструменты
