CHILLS ребрендинг
CHILLS — бренд холодного кофе, готового к употреблению
В основе идеи бренда противопоставление жары и холода. Маскотами CHILLS являются жители ада, чьим спасением становится бодрящий и освежающий кофе.
Ребрендинг AI. Айдентика
Целью моей работы было провести ребрендинг существующего проекта. Было принято решение отказаться от сочетания 3D и иллюстрации, оставив только 2D графику. Важной задачей было сохранение атмосферы и тематики бренда.
Нейросеть: Qwen
Промпт: Pink vector logo. Use the only one color. Make the feeling of spreading. The logo should only contain the word CHILLS. Make the logo fluid, as if the letters are melting from the heat.
Похожие шрифты был подобран с помощью сервиса What the Font. Все шрифты, кроме рукописного, задействованного в превалирующей части логтипа, были использованы в типографике.
Линейка продукции
Нейросеть: Recraft
Промпт 1: Round monsters with one eye and horns are playing volleyball. in the background, there is a sky and a sea, and the monsters are on a beach. there are tropical trees on the sides. the monsters are in motion.
Промпт 2: Two monsters with one eye and horns are drinking cold drinks on the beach. In the background, there are sun loungers and the sea.
Промпт 3: A green monster is eating ice cream in a summer park. The atmosphere is calm and summer-like.
Картинки для этикеток были сгенерированы, в Photoshop были наложены текст и логотип.
Упаковка и визуализация
Нейросеть: Recraft
Промпт 1: A set of four simple beer cans on a blue surface with light pink walls in the background. the walls are made of smooth concrete material. the room is a coffee shop.
Промпт 2: A regular beer can and a craft bag are placed on a matte table in a coffee shop. It is all against a blue wall.
Логотип и изображения были добавлены на сгенерированные мокапы в Photoshop.
Плакаты
Нейросеть: Recraft
Промпт 1: Illustration in a neon palette, an open mouth with sharp teeth and liquid droplets on them, with transparent ice cubes inside the mouth. Glossy surface, pink and blue gradients, studio lighting, reflections and shine, abstract-surreal style with pop art elements.
Промпт 2: A bright pink and blue one-eyed monster with horns floats on an inflatable circle on the water among beach balls. Glossy surface, rich neon colors, studio lighting, reflections on the water, high level of detail, and a summery atmosphere.
Промпт 3: A bright pink and blue one-eyed monster with horns is holding a drink with ice cubes in it. The monster is standing close. The background shows the sky and the sea. The atmosphere is summery and pink.
Нейросеть: Recraft
Промпт 1: Three vertical poster in a street environment.
Промпт 2: Vertical poster in a street environment.
Кофейня
Нейросеть: Recraft
Промпт 1: stylized coffee shop room. The walls are blue, and the palette consists of pink, purple, red, and yellow shades. Create an image of the cash register in this coffee shop and make the cash register.
Промпт 2: Create a stylized coffee shop room. The walls are blue, and the palette consists of pink, purple, red, and yellow shades. Make the corner of this room with the chairs.
Носители
Нейросеть: Recraft
Промпт 1: A white T-shirt lies on a matte blue surface, illuminated by streetlight.
Промпт 2: The operas are on a matte surface outside, with natural light.
Промпт для изображения: A green, round monster is riding a skateboard.
