ROOTED
Исходный проект
«Истоки» — это современный фестиваль, объединяющий народные ремёсла, культуру и природу. Здесь можно прикоснуться к подлинному, погрузиться в живые традиции и найти внутреннюю опору — в себе, в культуре, в земле, на которой живём.
Ребрендинг глазами Ai
в начале я попросила сгенерировать ChatGPT описание, метафору и название для фестиваля народных промыслов
Rooted — это слово о глубине и принадлежности. Оно говорит о том, что настоящее рождается из корней — из земли, памяти, рук и тишины. Но теперь фестиваль меняется: он выходит за рамки привычного представления о народных ремёслах и превращается в живое пространство созерцания, искусства и природы. Rooted становится не просто местом встречи традиции и современности, а точкой, где человек может остановиться, почувствовать ритм земли и открыть новый способ быть — внимательный, тёплый, осознанный.
В этом новом звучании сохраняется уважение к истокам, но добавляется мягкая загадочность, лёгкость и современная эстетика. Здесь ремёсла становятся не просто наследием, а формой самовыражения, способом говорить о времени, о теле, о связи с природой. Rooted — это пространство внутреннего движения, где прошлое и настоящее переплетаются, как волокна ткани, создавая новое — цельное, тихое и живое.
после этого — сгенерировала логотип в MidJourney
промпт — Minimalist logo design for a modern nature-inspired festival called «Rooted». Calm, organic, and elegant aesthetics. Use earthy tones warm beige, soft green, clay brown, muted gray. Clean typography, balanced composition, gentle harmony between nature and modernity. Contemporary, serene, slightly mysterious atmosphere. --no mockup, no text, no background --ar 4:3 (MidJourney)
промпт — The text stays static and calm in the center. Around it, soft organic petals or abstract natural shapes slowly grow and unfold, like a tree or plant expanding gently in slow motion. Elegant, fluid movement, serene and natural energy. (KlingAi)
с помощью WhatTheFont определила шрифт в логотипе — Сannon SC black
после генерации логотипа решила выделить ключевые цвета бренда через Adobe Color — получились натуральные природные цвета
после создания лого я перешла к визуализации рекламных носителей фестиваля
промпт (плакат слева) — Vertical poster design for a modern nature-inspired festival called «Rooted». Minimalist and elegant composition. Calm landscape abstraction gentle organic shapes, soft light, and natural textures. Warm earthy palette: deep green, warm gold, soft brown, beige, red. Clean typography, balanced negative space, refined visual rhythm. Feels serene, timeless, contemporary. --ar 2:3 (MidJourney)
промпт (плакат по центру) — Vertical poster design for a modern nature-inspired festival called «Rooted». Minimalist and elegant composition. Calm landscape abstraction gentle organic shapes, soft light, and natural textures. Warm earthy palette: deep green, warm gold, soft brown, beige, red. Clean typography, balanced negative space, refined visual rhythm. Feels serene, timeless, contemporary. --ar 2:3 (MidJourney)
промпт (плакат справа) — https://s.mj.run/_9aqKHxQruc Vertical poster design for a modern nature-inspired festival called «Rooted». Minimalist and elegant composition. Calm landscape abstraction gentle organic shapes, soft light, and natural textures. Warm earthy palette: deep green, warm gold, soft brown, beige, red. Clean typography, balanced negative space, refined visual rhythm. Feels serene, timeless, contemporary. --ar 2:3 (MidJourney)
промпт — «Rooted» festival poster on a minimalist city wall — concrete or plaster texture, surrounded by plants and soft natural light. Poster colors warm and organic, logo visible. Calm modern urban aesthetic that merges nature and design. (Nano Banana)
промпт — Massive vertical fabric banner for the «Rooted» festival draped over a modern concrete building. Natural beige textile gently moving in the wind, sunlight filtering through. The design features an elegant «Rooted» logo pattern repeated subtly across the fabric, with text: «Where Tradition Meets Tomorrow.» Warm organic tones — clay, olive, off-white. Urban greenery nearby softens the architecture. Modern yet deeply grounded aesthetic, blending nature and design. (Nano Banana)
промпт — Nighttime scene in the city — softly illuminated «Rooted» festival posters glowing under warm streetlights. Matte paper absorbs the light, logo in terracotta and gold hues. Text: «Rooted in Nature. Growing in You.» Calm reflections on wet pavement, people passing quietly, background with soft bokeh. Mood cinematic, contemplative, modern yet timeless. (Nano Banana)
промпт — Large digital city screen showing animated visuals of the «Rooted» festival. Logo gently appearing and fading among slow-moving organic textures — fabric folds, clay dust, light reflections. Text: «Find Stillness in Movement.» Scene set in a clean modern plaza with trees and soft reflections. Golden hour light, natural color grading, cinematic depth. Blends modern media with nature-inspired serenity. (Nano Banana)
промпт — Street bus stop in a quiet city avenue, displaying a poster for the «Rooted» festival. Design in earthy minimalism — logo in warm terracotta on soft beige background. Slogan: «Rooted — A Place to Reconnect.» Sunlight filtering through trees, reflections of leaves on glass. Modern clean structure of metal and wood blends with natural tones. Calm human energy, people waiting nearby in natural-toned clothes. (Nano Banana)
после, были созданы элементы мерча мероприятия, носители фирменного стиля
промпт (кружка) — Close-up product photo of a handcrafted ceramic mug for the «Rooted» festival. Minimalist modern design, matte glaze in warm earthy tones — clay, beige, and muted green. The «Rooted» logo appears subtly engraved or embossed near the base. Organic curves, natural texture, slightly imperfect hand-finished surface. Styled on a linen cloth with soft daylight and natural shadows. Feels calm, grounded, and artisanal. (Nano Banana)
промпт (бутылка) — Eco water bottle design for the «Rooted» festival. Sleek, modern silhouette in matte metal or bamboo, with minimalist engraved «Rooted» logo. Warm earthy palette — sand beige, deep green, terracotta cap accent. Surrounded by soft fabric and natural wood props. Lifestyle composition that feels eco-conscious, fresh, and premium. (Nano Banana)
промпт (рюкзак) — Minimalist canvas backpack for «Rooted» festival. Simple form, organic material, stitched logo patch in warm terracotta tone. Natural palette — sand, green, brown. Styled on wooden background with soft daylight. Feels calm, natural, and refined. (Nano Banana)
промпт (футболка) — Minimalist embroidered t-shirt for «Rooted» festival. Natural cotton or linen texture in soft beige or clay tone. The «Rooted» logo stitched in warm terracotta thread on the front. Gentle lighting, shallow depth of field, warm natural background. Feels effortless, contemporary, grounded in nature. (Nano Banana)
промпт (кепка) — Minimalist embroidered cap for «Rooted» festival. Natural cotton or linen texture in soft beige or clay tone. The «Rooted» logo stitched in warm terracotta thread on the front. Gentle lighting, shallow depth of field, warm natural background. Feels effortless, contemporary, grounded in nature. (Nano Banana)
промпт — Realistic lifestyle photo of a young woman wearing a beige organic cotton t-shirt with the «Rooted» logo in warm terracotta. She stands outdoors in soft sunlight, smiling gently, surrounded by greenery and festival tents. Minimal natural makeup, warm earthy tones, linen texture visible. Calm and grounded mood, editorial photography style. (Nano Banana)
промпт (браслет) — Festival wristband design for «Rooted». Made of woven natural fibers or soft recycled fabric. Subtle earthy tones — clay, sand, muted green. The «Rooted» logo printed or stitched in fine detail. Photographed close-up with natural light, shallow depth of field, warm organic tone. Feels artisanal, elegant, and modern. (Nano Banana)
промпт (пины) — Minimal metal or wooden pins for «Rooted» festival. Small round shape with engraved or enamel logo. Earthy colors, natural surface texture, minimalist packaging. Close-up product shot, clean and warm. (Nano Banana)
промпт (панама) — Soft linen bucket hat for «Rooted» festival, in muted sand or terracotta shade. Subtle embroidered logo in warm gold. Natural folds, organic feel, daylight composition. Modern eco-casual aesthetic. (Nano Banana)
промпт (бальзам) — Small cosmetic jar for the «Rooted» festival — organic balm. Minimal label with the logo, matte beige or green container. Clean composition with natural materials: wood, linen, herbs. Calm, sensory, modern eco-luxury design. (Nano Banana)
промпт (брелок) — Wooden keychain for «Rooted» festival. Small minimalist design with laser-engraved logo. Smooth natural wood grain, warm matte finish, handmade aesthetic. Photographed on a linen surface with warm light. Calm, modern, tactile. (Nano Banana)
промпт (прилавок) — Festival market table with «Rooted» merchandise display. Wooden counter, linen cloth, calm natural setup. Products include mugs, bags, notebooks, candles with the logo. People browsing calmly in soft sunlight. Warm earthy atmosphere, modern craft aesthetic. (Nano Banana)
промпт (шарф) — Lightweight natural fabric scarf designed for «Rooted» festival. Soft hand-dyed gradient in earthy tones. The «Rooted» logo subtly printed near the edge. Draped composition, soft natural lighting. Feels artistic, tactile, nature-inspired. (Nano Banana)
промпт (мыло) — Handcrafted soap bars and self-care items branded for «Rooted» festival. Minimal paper wrap with logo in warm tones, natural textures — linen, wood, clay. Styled in organic flat lay with sunlight and shadows. Calm, artisanal, modern aesthetic. (Nano Banana)
промпт (упаковка) — Packaging design for «Rooted» merchandise. Boxes and wraps in warm earthy tones with embossed or printed logo. Natural textures — paper, wood, linen. Soft shadows, balanced composition, modern organic branding aesthetic. (Nano Banana)
промпт — Photorealistic night scene at the «Rooted» festival. People gathered under warm string lights wearing Rooted apparel — t-shirts, caps, tote bags. Soft golden glow from lanterns, relaxed conversations, gentle bokeh, warm cozy atmosphere. Natural and grounded, cinematic mood. (Nano Banana)
затем я визуализировала пространство фестиваля
промпт — Outdoor art installations at «Rooted» festival — organic sculptures made from wood, fabric, and clay. Surrounded by fields and trees. The «Rooted» logo visible on a small sign nearby. Warm daylight, soft earthy tones, quiet poetic energy. (Nano Banana)
промпт — Lifestyle photograph of people participating in craft workshops at the «Rooted» festival. Adults and kids creating handmade objects from clay, wood, or fabric. Sunlight filtering through linen canopies, natural smiles, warm earthy palette. Calm, modern rustic aesthetic. --ar 3:2 --raw --sref https://s.mj.run/rsVFer61fXE (MidJourney)
промпт — Poster for the «Rooted» festival mounted on a wooden sign structure near the festival entrance. Linen canopy, path lined with plants, people walking calmly in the background. Warm sunlight, soft focus, earthy palette. The «Rooted» logo clearly visible, blending naturally into the scene. Feels handcrafted, inviting, and serene. (Nano Banana)
промпт — Poster for «Rooted» festival hanging near artisan tents and wooden craft stalls. Background shows calm activity — people weaving, pottery, nature around. The poster printed on thick matte paper, warm tones, subtle folds. Earthy palette, modern rustic atmosphere, warm sunlight. (Nano Banana)
промпт — Photorealistic image of groups of people relaxing on blankets in the grass at the «Rooted» festival. Wooden food stalls in background, handmade ceramic cups, plants around. Soft wind, natural light, calm human connection. Feels organic, joyful, grounded. --ar 3:2 --raw --sref https://s.mj.run/rsVFer61fXE (MidJourney)
промпт — Nighttime scene at the «Rooted» festival with soft lanterns and candle light. Warm glow reflecting on wood and linen. The «Rooted» logo subtly illuminated on banners and stage. People gathered calmly, serene mood, same natural palette and textures. (Nano Banana)
промпт — Nighttime scene of a «Rooted» festival poster illuminated by warm lanterns or soft fairy lights. The poster mounted on a wooden board or linen stand. Subtle glow highlighting the logo. Surroundings include tents, trees, and warm ambient lighting. Feels magical, organic, serene. (Nano Banana)
промпт — Panoramic view of the «Rooted» festival main area. A calm, modern nature-inspired space with wooden installations, linen canopies, and soft natural light. The «Rooted» logo is subtly integrated into banners and signs. Visitors walk among minimalist tents and artful stalls made of wood, canvas, and natural fibers. Warm earthy tones — sand beige, clay, moss green, terracotta. Peaceful, modern, organic atmosphere. (Nano Banana)
промпт — Photorealistic night scene of the «Rooted» festival illuminated by warm string lights and lanterns. People gathered at wooden tables, laughing softly, holding clay mugs. Trees around with glowing bulbs, cozy atmosphere, soft bokeh, warm amber tones. Feels intimate, grounded, magical. --ar 3:2 --raw --sref https://s.mj.run/rsVFer61fXE (MidJourney)
промпт — Photorealistic night scene of the «Rooted» festival illuminated by warm string lights and lanterns. People gathered at wooden tables, laughing softly, holding clay mugs. Trees around with glowing bulbs, cozy atmosphere, soft bokeh, warm amber tones. Feels intimate, grounded, magical. --ar 3:2 --bs 1 --motion low --raw --video (MidJourney)
промпт — «Rooted» festival main area during golden hour, photographed in natural soft light. Wooden structures, linen canopies, handmade decor, visitors in calm natural clothing tones. The «Rooted» logo visible on banners and flags. Warm earthy palette — beige, clay, muted green, terracotta. Peaceful, modern, organic composition. (Nano Banana)
промпт — Animate a realistic scene of people at the «Rooted» festival, smiling and talking softly in warm sunlight. Camera slowly zooms in, focusing on faces and gestures. Gentle breeze moves their clothes and hair. Background — handmade stalls, trees, soft golden light. Warm organic tones, ambient sound of music and laughter. The mood is joyful, grounded, and calm. (KlingAi)
промпт — Food court and chill area at «Rooted» festival. Wooden stalls with local food, people sitting on woven mats and wooden benches, surrounded by plants. Natural fabrics, muted tones, warm light. The «Rooted» logo on small menus and fabric signs. Feels cozy, harmonious, handmade. (Nano Banana)
промпт — Realistic cinematic photograph of the «Rooted» festival during daytime. People walking among handmade wooden stalls and linen tents, children playing, artisans working with clay and fabrics. Soft golden sunlight, warm earthy tones beige, olive, terracotta. Natural light, shallow depth of field, candid expressions, calm authentic mood. Wooden textures, plants, and natural materials everywhere. --ar 3:2 --raw --sref https://s.mj.run/rsVFer61fXE (MidJourney)
промпт — Cinematic slow-motion video of the «Rooted» festival in golden afternoon light. People walk, talk, and laugh softly among natural wooden installations and linen tents. Camera slowly pulls back, revealing the whole warm and grounded scene — crafts, workshops, handmade stalls, and the «Rooted» logo on banners. Warm earthy color palette: soft beige, muted green, terracotta, clay brown. Natural light flares, dust in the air, calm background sound energy. The mood is serene, heartfelt, modern, and connected to nature. Everyone looks relaxed and authentic, wearing natural fabrics in warm tones. Wooden tables, clay mugs, plants, and fabrics move gently in the breeze. (KlingAi)
промпт — Wide cinematic shot of the «Rooted» festival at night. A field filled with warm glowing tents, soft golden fairy lights hanging between trees, people walking slowly, laughter and movement. Deep blue sky, flickering lanterns, warm reflections on wood and linen. The scene feels peaceful, alive, and dreamlike. --ar 3:2 --raw --sref https://s.mj.run/rsVFer61fXE (MidJourney)
последним я сгенерировала пространство офиса организаторов мероприятия
промпт — Inspiration corner of the «Rooted» festival office. Wooden shelves with art and craft books, clay cups, natural materials, posters. Warm beige tones, plants, sunlight through linen curtains. Calm, grounded, creative energy. (Nano Banana)
промпт — Creative workspace of the «Rooted» festival team. Designers and organizers working around a wooden table with notebooks, sketches, and natural material samples. Mugs, fabrics, and posters with the «Rooted» logo on the table. Soft daylight, warm tones, grounded aesthetic. (Nano Banana)
промпт — Interior office wall with framed «Rooted» festival posters and moodboards. Natural textures — plaster, wood, and linen fabric. Subtle warm light, calm composition, organic branding aesthetic. (Nano Banana)
промпт — Wall signage for the «Rooted» festival office. Logo engraved or embossed on natural wood or stone panel. Soft light, minimalist surrounding. Earthy palette, calm modern design. (Nano Banana)
промпт — A cohesive lifestyle photoshoot of the «Rooted» festival office and team. Natural minimalist interior with wooden furniture, linen fabrics, soft golden daylight. All elements share the same warm earthy color palette — beige, clay, muted green, terracotta. The «Rooted» logo appears subtly on walls, posters, and objects. Calm, grounded, creative, tactile atmosphere. (Nano Banana)
промпт — Coffee and relaxation area inside «Rooted» office. Wooden counter, ceramic cups with logo, linen cushions, plants. Natural sunlight, organic textures, peaceful slow-living mood. (Nano Banana)
Использованные инструменты:
Midjourney — изображения, анимации Chatgpt — создание промтов, концепции проекта KlingAi — генерация анимаций Higgsfield Nano Banana — изображения WhatTheFont Adobe Color
промпт (обложка проекта) — Photorealistic cinematic scene of a family of four standing on a gentle grassy hill at sunset, the «Rooted» festival glowing softly in the background with small tents and lights. Golden light, long shadows, natural smiles, feeling of peace and belonging. Earthy color palette with beige, olive, and terracotta tones. --ar 2:3 --raw (MidJourney)
В Adobe Photoshop добавила логотип фестиваля.
Примечание:
Большинство промтов сгенерировано при помощи ChatGPT по запросам и описанию нужного изображения, его детализации. Также присутствует моя корректировка этих запросов для получения желаемого результата.
При генерации носителей фирменного в Nano Banana стиля было прикреплено к промпту изображение логотипа.
