INOE Concept Store 2024
Branding and identics for a concept shop that combines art and utilitarianity. Create a unique visual language that reflects the philosophy of conscious consumption and aesthetic enjoyment.
INOE is more than just a pottery store. It’s a space where art and everyday life meet.
The goal is to create a unique and memorable brand that reflects the philosophy of the store: the desire for eternity, conscious consumption, and aesthetic enjoyment of each object. Guideline brands ensure the consistency of visual style on all platforms and in advertising campaigns.
As part of the project, I have developed a complete branding cycle, ranging from an analysis of the target audience and the formulation of the mission to the creation of a logo, brand style and promotional materials.
The store is located on the territory of the Stanco-Great, where it works successfully with talented Samaritan Keramists. You can find unique handmade products that reflect the spirit and craftsmanship of local craftsmen.
