Ребрендинг SpiceWise с помощью ИИ
Проект демонстрирует, как искусственный интеллект способен преобразовать существующие дизайнерские решения, предложив новую визуальную идентичность. Для генераций я использовала нейросеть Ideogram, для улучшения качества изображений — Upscale, а для удаления фона — Adobe Express
Исходный проект
SpiceWise — это айдентика сообщества любителей острого, которая была основана на генеративных паттернах, полученных с помощью программы TouchDesigner
Ребрендинг глазами ии
Цветовая палитра
Основные цвета для генерации были взяты из оригинального проекта и модифицированы в более яркие вариации с помощью слова «neon» в промтах
Логотип
prompt: a logo of the spicy food cafe brand SpiceWise. the text «SpiceWise» is in a bold, white font, no stroke, and has an acid rushing text effect. the background is a trippy liquid distortion effect with swirling, neon colors: red, blue, orange, and yellow patterns looking like a puddle of gasoline
Шрифт
C помощью сервиса whatfontis.com я выяснила, что шрифт похож на Air Pro Compressed Bold Oblique, который при создании логотипа потенциально мог быть переведен в кривые для искажения контуров букв
Кафе SpiceWise
Придерживаясь общей стилистики, я создала образ кафе, в том числе и блюда в стиле рекламных изображений, использующих основной нарратив айдентики — градиентный волновой паттерн. Возвращаясь к содержанию оригинального проекта, я попробовала новые варианты бутылок для соусов
Пространство
promt: a cafe with hot pepper food. the walls are black with a trippy liquid distortion effect with swirling, neon colors: red, blue, orange, and yellow patterns looking like a puddle of gasoline. furniture should have an acid rushing text effect looking like a water droplets. pattern on the walls and furniture should look like 3d with glare. a bar with hot pepper drinks. furniture should be asymmetrical and have unusual crazy shape
promt: a bar with hot pepper drinks. the walls are black with a trippy liquid distortion effect with swirling, neon colors: red, blue, orange, and yellow patterns looking like a puddle of gasoline. furniture should have an acid rushing text effect looking like a water droplets. pattern on the walls and furniture should look like 3d with glare
promt: a cafe with hot pepper food. the walls are black with a trippy liquid distortion effect with swirling, neon colors: red, blue, orange, and yellow patterns looking like a puddle of gasoline. furniture should have an acid rushing text effect looking like a water droplets. pattern on the walls and furniture should look like 3d with glare
Кафе снаружи
promt: the main entrance of a cafe with hot pepper food. the walls are black with a trippy liquid distortion effect with swirling, neon colors: red, blue, orange, and yellow patterns looking like a puddle of gasoline. make a logo named SpiceWise over the door, white letters, black background. let there be a mascot at the entrance in the form of a small statue of the character of hot pepper
Блюда
promt: a dish of spicy wings drizzled with hot chilli sauce. the sauce has an acid rushing text effect. the background is a trippy liquid distortion effect with swirling, neon colors: red, orange and yellow patterns looking like a puddle of gasoline. it should look tasty enough. background is a cafe looking modern and cool like a bar
promt: a dish of spicy french fries drizzled with hot chilli sauce. the sauce has an acid rushing text effect. The background is a trippy liquid distortion effect with swirling, neon colors: red, orange and yellow patterns looking like a puddle of gasoline. it should look tasty enough. background is a cafe looking modern and cool
promt: a dish of meat tacos drizzled with hot chilli sauce. the sauce has an acid rushing text effect. The background is a trippy liquid distortion effect with swirling, neon colors: red, orange and yellow patterns looking like a puddle of gasoline. it should look tasty enough. background is a cafe looking modern and cool like a bar
Острый соус
promt: 3d render of 3 transparent glass bottle models for food cafe brand SpiceWise. the text «SpiceWise» is in a bold, white font, no stroke, and has an acid rushing text effect and it should be on the bottle label. the sauce is red, orange, yellow neon color with slight gradient. the background is black, no text on the background. bottles are on the wood table
promt: 3d render of a few sauce bottles with a trippy liquid look alike neon design bottle models for the food cafe brand SpiceWise. the text «SpiceWise» is in a bold, white font, no stroke, and has an acid rushing text effect and it should be on the bottle label. the sauce is red, orange, yellow neon color with slight gradient. the background is black, no text on the background. bottles are displayed on a supermarket shelf, alongside other products. the overall atmosphere of the image is cool and modern
Мерч
Визитки и постеры
promt: generate a mockup of printed materials (paper, envelope, business cards) on a black background for the SpiceWise cafe of spicy food brand in trippy liquid distortion effect with swirling, using neon red, orange, yellow and a little bit of blue colors. the text «SpiceWise» is in a bold, white font, no stroke and has an acid rushing text effect
promt: a captivating advertising poster for spicewise cafe which served spicy food and spice chilli pepper sauce. the photo features a sausages dish with spicy sauce and glass of beer. the background is a trippy liquid distortion effect with swirling, neon colors: red, blue, orange, and yellow patterns looking like a puddle of gasoline. Other background space is black. the poster is printed on high-quality paper, with bold typography stating ’SPICEWISE CAFE’
promt: generate a mockup of a poster for the SpiceWise cafe brand of spicy food in the urban Moscow environment on billboards. the text «SpiceWise» is in a bold, white font, no stroke, and has an acid rushing text effect. use neon colors like red, orange, yellow neon color with slight gradient with a distorted liquid effect. logo should be on the billboard
Стикеры
promt: generate a variety of fancy stickers on a black background for the SpiceWise cafe of spicy food brand in trippy liquid distortion effect with swirling, neon colors using neon red, orange, yellow and a little bit of blue colors. the text «SpiceWise» is in a bold, white font and has an acid rushing text effect. stickers should contain peppers, dishes and etc
Прочая продукция
promt: generate a mockup of shopper bag on a black background for the SpiceWise cafe with spice food only brand using neon red, yellow, blue and orange colors with trippy acid liquid pattern. around bag there are chilli peppers and spicy food, a few hands. the logo «SpiceWise» should be simple, in white, bold, no stroke font. the background is black
