Original size 2480x3500

A series of packages for the «Happy Eat» bakeries network

Longread translated automatically

packaging design

style

food packaging

branding

advertising photo

The project is taking part in the competition

Packaging design

«Happiness is» is a bakery where natural ingredients from the Nizhegorod region turn into bread with unique tastes and a necessary set of useful elements.

The choice of candy form for packing highlights the brand’s nature: something friendly, sincere, warm. This format is visible among competitors, and it is emotional, associated with celebration and warmth, and emphasizes the idea of brands: bread is not just a product, but a way to share happiness and create warm moments.

Original size 2667x1875