
Концепция
Данная работа демонстрирует то, как искусственный интеллект может преобразовать уже существующий проект, изменив стилистику его фирменного стиля. В качестве исходника я взяла свой текущий проект про кастомный бренд аудиотехники OCWAVE и в ходе работы с нейросетями оказала больший упор на рисованную графику и бунтарский дух стиля гранж.
Исходный проект



Ребрендинг глазами AI
В ходе разработки ребрендинга были использованы такие ресурсы, как:
Ideogram (https://ideogram.ai/) Leonardo AI (https://app.leonardo.ai/) What Is Font (https://www.whatfontis.com/) Adobe Color (https://color.adobe.com/ru/create/image)
Также некоторые генерации были доработаны цветокоррекцией для единства стилистики, о чем упоминается в конкретных изображениях.
Константы стиля
Создано при помощи: Ideogram
Промпт: A logo with the text «OCWAVE» in expressive, minimanistic grunge style. The text is in orange, with blue and black accents. The letters have a textured, worn appearance. The background is a black. Logo should contain descriptor «custom audio brand»
Для создания более яркой и цепляющей цветовой гаммы была повышена насыщенность вручную. Для определения палитры был использован сервис Adobe Color.
Похожие шрифты были подобраны с помощью What Font Is.
Айдентика
Создано при помощи: Leonardo AI
Промпт 1: Generate a mockup of printed materials (paper, envelope, business cards) on a white background for the OCWAVE custom music audio brand in expressive Grunge style using black, blue and orange colors
Промпт 2: Generate a mockup of business cards on a white background for the OCWAVE custom music audio brand in expressive Grunge style using black, blue and orange colors
Создано при помощи: Ideogram
Промпт: Generate a mockup of printed materials (paper, envelope, business cards) on a white background for the OCWAVE custom music audio brand in expressive Grunge style using black, blue and orange colors
Постеры
Создано при помощи: Leonardo AI
Промпт: Creation of advertising posters for modern audio equipment of the OCWAVE brand. The overall design is captivating and unconventional, perfectly capturing the essence of future grunge


Создано при помощи: Leonardo AI (1), Ideogram (2)
Промпт 1: A vibrant poster or banner promoting CustomAudio OCWAVE. The poster is dominated by a mix of visuals, including speakers, headphones, and audio waveforms. The color palette is rich with shades of orange, blue, and black. The speakers are depicted in various sizes and designs, and there’s a prominent headphone in the center. The background has splashes of paint, giving it an artistic and dynamic feel
Промпт 2: Create mockup with downtown posters for custom audio brand OCWAVE using the distressed MoreSunny font, the poster has a lot of detail, paint splashes, images of different genres, headphones and speakers. Use black, orange and blue colors


Создано при помощи: Ideogram
Промпт 1: A photo of a large, distressed poster on a central street of a modern city. The poster promotes the OCWAVE audio brand. It uses the MoreSunny font and is orange, black, and blue. The poster has a lot of detail, including paint splashes and images of different genres. There is also a girl wearing headphones
Промпт 2: A photo of a mockup of a downtown poster for a custom audio brand OCWAVE. The poster has a distressed MoreSunny font and includes a lot of detail, such as paint splashes, images of different genres, headphones, and speakers. The colors used are black, orange, and blue
Мерч
Создано при помощи: Ideogram
Промпт: A mockup of variety of grunge white border stickers featuring audio technology with splashes of blue and orange color on the laptop. The stikers include a record player, headphones, a microphone, and a guitar. The stickers are placed on a black background. The overall design has an expressive spirit and is suitable for the modern audio brand OCWAVE.
Создано при помощи: Ideogram
Промпт: A person wearing an oversized orange hoodie with the text «OCWAVE AUDIO EQUIPMENT» and a graphic design on the sleeve. The hoodie has a distressed look with splashes of blue paint. The person is standing in a dimly lit corridor with metal shelves on both sides, containing various items. The ambiance of the setting appears industrial, and the person’s expression is serious.
Создано при помощи: Leonardo AI
Промпт: Generate futuristic headphones of OCWAVE custom music audio brand in expressive but minimalistic Grunge style using black, blue and orange colors


Варианты упаковки
Создано при помощи: Leonardo AI
Промпт: Generate design package box for headphones of OCWAVE custom music audio brand in expressive, but minimalistic Grunge style using black, blue and orange colors and realistic image. Background should be white or black
Офисное здание
Создано при помощи: Leonardo AI
Промпт: Сreate a modern, informal office building exterior for the grunge-style custom audio brand OCWAVE, which produces custom audio products from speakers and headphones. Use orange, blue and black colors
Создано с помощью: Leonardo AI
Промпт 1: Create a creative and futuristic grunge office inside for the OCWAVE brand with a logo from the name written in a shabby sans font, producing custom audio equipment from headphones and speakers. There are musical groups and technical posters on the walls. The room is filled with workstations, computers and equipment. Use orange, blue and white colors
Промпт 2: Generate design package box for grunge columns of OCWAVE custom music audio brand in expressive but minimalistic Grunge style using black, blue and orange colors and realistic image. Background should be shelfs of electronic store