♪ Ooh ♪ ♪ A pack of tomato juice ♪

Ooh-ooh is natural tomato juice with refreshing, bright taste. It is made of ripe, sun — grown tomatoes without artificial additives — only pure, saturated, expressive. Its taste ranges from juicy and soft to spicy with striations. The main objective of the project was to develop a brand style, logo and packaging that would transfer the freshness, life force and natural strength of the product. It was important to avoid the cliché of «useful vegetable juice» and instead to transfer the energy of ripe tomatoes — their liking, color, and charm. We need to make the brand feel alive, not too simple, not too typical, but expressive and fresh. The decision selected a visual language based on dynamic and bold simplicity — juicy red tones, clean shapes, and graphic rhythm, reflecting the natural texture and brightness of tomatoes. This approach turns packaging and visual style into a real adventure — a splash of color, a feeling of freshness, and a bright, tasteful moment. It’s not just tomato juice, it’s a living expression in a can at a peak of ripeness.