Подарки из Петербурга «Эльда» через призму AI
Данная работа сделана с помощью искусственного интеллекта. Я преобразовала мною созданный проект, где разработала брендинг для магазина подарков и сувениров из Санкт-Петербурга «Эльда». Рассмотрим исходный проект
Ссылка на проект в старом портфолио: https://portfolio.hse.ru/Project/230127
Ребрендинг глазами AI
Я взяла за опору стилистику холодного Санкт-Петербурга. Логотип проекта был сгенерирован в нейросети Ideogram, цвета найдены с помощью сервиса Adobe Color
Шрифт Dreamy Romantic Regular, найден с помощью сервиса What Font Is
Promt: A logo for a gift and souvenir shop from St. Petersburg. The logo should reflect the atmosphere of the city, such elements as graceful architectural silhouettes, for example, spires and bridges. The idea of "glow of the goodness of the soul» is important — this can be depicted by soft light, shining elements, warm shades emanating from the center or individual details. The style is modern, but with elements of classicism and romance, emphasizing warmth and care. The logo should look graceful and memorable to evoke a feeling of joy and warmth, it must necessarily have the name of the store, reflecting the warmth of gifts
Promt: a mockup of printed materials (paper, envelope, business cards) on a white background for a gift and souvenir shop from St. Petersburg on a white background. The colors are dark blue and pale beige. The logo depicts the city of St. Petersburg. The style is modern and laconic, friendly (Leonardo.Ai)
Promt: a mockup of a cap for a gift and souvenir shop from St. Petersburg. The cap is made in pale beige and dark blue tones. The logo or symbols on the cap should resemble elements of St. Petersburg architecture — bridges, spires or classic lanterns. The design is minimalist, modern, with an emphasis on the elegance and recognition of the city. Imagine the cap on a white or neutral background from different angles to highlight the details and texture of the fabric (Leonardo.Ai)
Promt: a T-shirt mockup for an employee of a gift and souvenir shop in St. Petersburg. The T-shirt is made in pale beige and dark blue colors. The design is minimalist and stylish, with dark blue inserts or elements on the sleeves and collar. On the chest or back, place a logo or symbols associated with St. Petersburg — for example, the silhouette of a drawbridge, the spire of the Peter and Paul Fortress, or a classic street lamp. The fabric of the T-shirt is soft, comfortable, with a clear and neat print. Present the mockup from several angles to illustrate the details and quality (Ideogram)
Prompt: a backpack mockup for a gift and souvenir shop from St. Petersburg. The backpack is made in pale beige and dark blue colors with a minimalist design that reflects the spirit of St. Petersburg. The backpack can have elements that symbolize the city, such as silhouettes of drawbridges, spires or classic lanterns. Show the backpack on a girl walking along the streets of St. Petersburg — in the background you can depict old buildings, lanterns or city canals. The fabric of the backpack is thick and high-quality, with dark blue accents on the zippers, straps or logo. The composition should convey the atmosphere of a modern and stylish image (Ideogram)
Promt: a keychain mockup for a gift and souvenir shop in Saint Petersburg. The keychain is made in pale beige and dark blue colors. The design should reflect the spirit of the city — possible elements include silhouettes of famous landmarks, such as drawbridges, spires, domes or classic lanterns. The keychain can be made of metal or high-quality plastic with a matte or glossy finish. Accents on details should be dark blue, and the background or base should be pale beige. Show the keychain from different angles and in combination with keys for a realistic presentation (Leonardo.Ai)
Promt: a mockup of a shopper for a gift and souvenir shop in Saint Petersburg. The shopper is made in pale beige with a dark blue logo or pattern reflecting the symbolism of the city — drawbridges, spires or classic lanterns. The shopper fabric is thick and textured, with durable handles. The shopper lies on a blue checkered blanket, creating a cozy and stylish background. The blanket can be soft, with visible folds and fabric texture. The composition is balanced, with an emphasis on the shopper, its design and details (Leonardo.Ai)
Promt: a mockup of socks for a gift and souvenir shop in Saint Petersburg. The socks are made in pale beige with a dark blue logo or pattern reflecting the symbolism of the city — drawbridges, spires or classic lanterns. The socks are thick and textured, with durable handles. The socks lie on a blue checkered blanket, creating a cozy and stylish background. The blanket can be soft, with visible folds and fabric texture. The composition is balanced, with an emphasis on the socks, its design and details (Ideogram)
Promt: a series of posters for a gift and souvenir shop from St. Petersburg. Use a color palette of dark blue and pale beige. The posters should feature recognizable symbols of St. Petersburg, such as Nevsky Prospect (Leonardo.Ai)
Promt: a billboard mockup for a gift and souvenir shop on one of the streets of St. Petersburg. The billboard is made in pale beige and dark blue tones. It can feature city symbols such as drawbridges, spires, classic lanterns or architectural silhouettes. The design is minimalist, elegant, with clear fonts and a recognizable store logo. The street scene should include elements of St. Petersburg: old buildings, lanterns, wet asphalt reflecting light, and the atmosphere of a northern city. The composition emphasizes the realism and effectiveness of the billboard in the urban environment (Ideogram)
Promt: the interior of a gift and souvenir shop from St. Petersburg in pale beige and dark blue tones. The space should be light, cozy and elegant, with accents on the classics and atmosphere of the city. Use wooden or metal shelves to display souvenirs: figurines, postcards, textiles, miniatures of architectural landmarks. The walls can have decorative elements, such as images of drawbridges, spires or lanterns. Add warm lighting and details that recall the romantic spirit of St. Petersburg, such as small stained glass windows or stucco elements. The floors are made of light wood or marble to create a contrast with the dark blue accents (Leonardo.Ai, Ideogram)
В итоге у меня получился фирменный стиль, отражающий дух города. В стиле сочетается холодный синий и бледный бежевый как метафора контраста темного облачного города и светлых жителей, туристов, которые выбирают проводить свое время в Петербурге
