Ребрендинг DZEN с помощью ИИ
Данная работа демонстрирует как искусственный интеллект может переосмыслить уже существующий дизайн, создав новые решения или дополнив предыдущие. В качестве исходника я взяла проект 2 курса DZEN
Для генераций я использовала нейросеть LeonardoAI, для поиска шрифта MyFonts
*гиперссылки на нейросети и изначальный проект при наведении на названия
Исходный проект
Ребрендинг глазами ИИ
Основные цвета для генерации были взяты из оригинального проекта и доработаны в соответствии с настроением проекта.
Логотип
prompt: Create a logo for the tea packaging brand «DZEN» featuring distressed, serif-inspired, antique letters with a slender typeface, exuding an elegant, mystical Asian ambiance. The green-hued letters, reminiscent of oxidized copper or moss, are arranged neatly on a pristine white monochrome background, evoking a sense of harmony and tranquility. The Asian atmosphere is subtle yet pronounced, with hints of ancient Chinese or Japanese calligraphy infused into the typography. The overall aesthetic is refined, sophisticated, and understated, perfect for a premium tea brand. The white background provides a clean, modern contrast to the ornate, vintage-inspired lettering, ensuring the logo remains crisp and legible.
Шрифт
C помощью сервиса MyFonts я выяснила, что шрифт похож на Alchemist
Чайная DZEN
Помимо ребрендинга упаковки, с помощью ИИ, я создала образ чайной от бренда DZEN. Чайная выдержана в единой стилистике с упаковкой, как и остальные части брендинга (промо-материалы, мерч)
promt: There are many living plants around. The cafe is bright and has a lot of space. there are tables for tea ceremonies. the interior is decorated in bright colors. Tables are low, similar to tables in Japan
promt: This image showcases a traditional tea set arranged on a wooden tea tray. There is a green teapot with text «DZEN». The logo should be made of antique letters, thin and have asian atmosphere. Two bowls filled with tea, and a small decorative figure of a cat lying on the tray. Behind the tray, there is a set of wooden tea utensils in a holder. Lush green plants in the background add a touch of nature to the setting, creating a serene atmosphere.
Упаковка
promt: The image shows a green rectangular package standing horizontally on a solid white background. The package shows a figure of woman in traditional clothes and a conical hat, made with black lines like drawing of pencil. At the bottom there is a small window in which dark tea-like leaves are visible. The figure is drawn as if it is throwing the collected leaves down to the packaging window. The word «DZEN» is printed under the window
promt: The image shows a green rectangular package standing horizontally on a solid white background. The package shows a figure of woman in traditional clothes and a conical hat, made with black lines like drawing of pencil. At the bottom there is a small window in which dark tea-like leaves are visible. The figure is drawn as if it is throwing the collected leaves down to the packaging window. The word «DZEN» is printed under the window. Make a logo for the tea packaging brand «DZEN». The logo should be made of antique letters, thin and have asian atmosphere. The letters are green, neat on a white monochrome background
The image shows a green rectangular package standing horizontally on a solid white background. The package shows a figure of woman in traditional clothes and a conical hat, made with black lines like drawing of pencil. At the bottom there is a small window in which dark tea-like leaves are visible. The figure is drawn as if it is throwing the collected leaves down to the packaging window. The word «DZEN» is printed under the window. Make a logo for the tea packaging brand «DZEN». The logo should be made of antique letters, thin and have asian atmosphere. The letters are white, neat on a green monochrome background
Promt: 3d model of a green rectangular package standing horizontally on a solid yellow background. The package shows a figure of woman in traditional clothes and a conical hat, made with black lines like drawing of pencil. At the bottom there is a small window in which dark tea-like leaves are visible. The figure is drawn as if it is throwing the collected leaves down to the packaging window. The word «DZEN» is printed under the window. Make a logo for the tea packaging brand «DZEN». The logo should be made of antique letters, thin and have asian atmosphere. The letters are white, neat on a green monochrome background. Packages are displayed on a supermarket shelf, alongside other products. the overall atmosphere of the image is calm and cozy.
promt: The image features a branding set for «DZEN Café of Tea.» There are two white boxes with green labels that have the word «DZEN» prominently displayed, along with the text «Café of Tea Brand.» The labels feature illustrations of people in traditional attire with conical hats, one sitting and the other gathering tea leaves. Surrounding the boxes are green tea leaves, and there are also business cards on the red surface that share the same design theme as the boxes.
Мерч и продвижение
promt: The image features a set of business cards labeled «DZEN Café of Tea,» which is described as part of «Tea Packaging Brands.» Cards are green, and scattered around it are dried tea leaves. The business cards have a illustration that shows a person wearing traditional Asian clothing and a large hat and throwing the collected leaves down. The background is a muted green, complementing the earthy tones of the tea and cards.
Promt: a cozy advertising poster for tea cafe which served tea ceremonies the photo features a tea ceremony in a bright cafe. small table similar to tables in Japan. Cozy beautiful teapots for tea ceremonies are on the table. The photo was taken from above the table. the poster is printed on high-quality paper, The word «DZEN» is printed under the window. Make a logo for the tea packaging brand «DZEN». The logo should be made of antique letters, thin and have asian atmosphere. Colors are green, red and yellow
promt: generate a mockup of a poster for the «DZEN Cafe of Tea». On the billboard some feature illustrations of people in traditional attire with conical hats, one sitting and the other gathering tea leaves. Calm environment in the city around of the billboard. The logo «DZEN» should be made of antique letters, thin and have asian atmosphere. The letters are white, neat on a green monochrome background. use colors like red, yellow, white and green. logo should be on the billboard
promt: The image features advertising poster for promotion of the «DZEN Café of Tea,». Posters are red, and scattered around it are dried tea leaves. The poster has a illustration that shows a person wearing traditional Asian clothing and a large hat and throwing the collected leaves down. Make a logo for the poster of brand «DZEN». The logo should be made of antique letters, thin and have asian atmosphere. The background is a muted green, complementing the earthy tones of the tea and posters.
promt: generate a mockup of shopper bag on a green background for the «DZEN cafe of Tea» only brand using green and white colors. around bag there are some tea leaves and some people in traditional attire with conical hats and gathering tea leaves. the logo «DZEN» should be simple, The text «DZEN» is printed under the window. Make a logo for the tea packaging brand «DZEN». The logo should be made of antique letters, thin and have asian atmosphere. Solid background is green
The image shows a person wearing an oversized green hoodie. The hoodie features a graphic design with brand «DZEN». The person is also wearing a traditional conical hat. The background is red, making the person and the hoodie the focal point of the image. Make a logo «DZEN» of antique letters, thin and have asian atmosphere.
