Проект демонстрирует возможности искусственного интеллекта в области проведения ребрендинга уже существующего бренда. Новое видение и позиционирование реализуются на всех уровнях коммуникации: упаковка, плакаты, интерьер. Для переосмысления был выбран мой проект по созданию упаковки бренда замороженных смесей для напитков на палочках.
Первоначальный брендинг
Айдентика
В ходе разработки обновлённого фирменного стиля мной были использованы такие ресурсы, как Ideogram и RocketAI (для создания коммуникации и брендированной продукции), Chat GPT (для создания архитектурного описания и некоторых идей визуала). Для повышения качества результатов генераций (при необходимости) использовался Pica AI.
Лого выполнен в двух видах: шрифтовое написание и композиция со знаком.
/imagine prompt: create a logo for BREWBERRY frozen drinks made from fruits brand stylized like fruit sticker
Для типографического решения был использован генератор шрифтовых сочетаний (пар) — FontJoy
/imagine prompt: create a mockup of branding printed materials (straw, envelope, business card) for BREWBERRY drinks made from frozen fruits brand in green or pinkish color palette using big and fat creative typography and sticker-like logo
Плакаты и баннеры
/imagine prompt: create an ads poster for BREWBERRY frozen drinks from fresh fruits brand made like a bright and vivid in colors collage with nature vibes. the paper is soft and craft. on the background there are some coconuts while at the foreground there is a typography saying "TOTALLY COCONUTS FOR YOU". The brand product is holding on a tree like a fresh fruit. everything is naturalistic and hand-made.
/imagine prompt: the ads poster for BREWBERRY frozen mixes for drinks brand where there is a creative typography made from fresh fruits and states the name of brand. The small typography saying "ALL YOU NEED IS A STICK" slogan.
/imagine prompt: creative and eye-catching advertising poster for BREWBERRY frozen drinks brand contains a pink pouch that looks like a small bottle. It is saying with bold typography "TOGETHER IN A CHERRY CONDITION" on it. Lying on a grass, nearby some cupid arrows and fruits. the background is about grass and nature vibes made like an abstract collage of different textures.
/imagine prompt: сreate an realistic promotion of frozen drinks. ads banner for BREWBERRY frozen drinks brand contains frozen mix having a form of ice cream that is holding on a tree branch like a fresh fruit. big and fat typography stylized for collage is saying "JUST STRAW AND BERRIES". the design is eye-catching in soft-warm tones but bright. the background is made from strawberries.
(1 и 3) /imagine prompt: advertising poster includes the product of BREWBERRY frozen fruits (mixes) on a stick brand. It cаn be seen a stick and the fruits on it. Poster is modern and dynamic, colors are mostly naturalistic but various in tones. It perfectly shows the freshness of product, sunny and comfortable vibes. The background shows different colors and textures that creates the atmosphere of nature.
(2) /imagine prompt: minimalistic and background clear advertising poster includes the product of BREWBERRY frozen fruits (mixes) on a stick brand. Poster is modern. The typography is in the centre and just white and strict. There are a lot of fruits with quite real shadows.
/imagine prompt: generate a mockup of poster for BREWBERRY frozen fruits on a stick brand that shows the product and advertises it. the poster is on the truck at the beach. kid is staring at this poster and shows on it with a finger. he is impressed and want to buy the product. the color palette of a poster is green.
/imagine prompt: generate a mockup of ads minimalistic poster for BREWBERRY frozen fruits on a stick. it has a mood of freshness and juicy. poster is on the beach, surf deck is nearby and surfers are going in back with a blur on to show dynamics.
Все плакаты и мокапы преследуют задачу передать разнообразие и натуральность продукции, вместе с тем подчеркнув аспект привлечения внимания. Важным моментом также стала демонстрация самого продукта для понимания его содержимого случайному прохожему и детям.
Дополнительные носители
Среди дополнительных носителей обозначился стартер пак выживания в жару и во время пляжного отдыха: мини-холодильник и, более декоративная, серф доска.
/imagine prompt: generate a mockup of surf board for BREWBERRY frozen mix of fruits on a stick brand and advertises it. the board is at the beach and the sun is bright. people watch and they are impressed. board is pink and green
/imagine prompt: generate a small bag-fridge on the beach. It is BREWBERRY frozen drinks branded and we can see the product inside: looks like ice cream but from fresh fruits on the stick.
/imagine prompt: generate a fridge inside from the small window. It is BREWBERRY frozen drinks branded and we can see the product inside.
/imagine prompt: generate a t-shirt design for BREWBERRY cold fruit drinks brand that is on a person. he or she is standing on the beach and the background is the ocean. fashion photography without face.
/imagine prompt: generate a bonus accumulative card for BREWBERRY brand, which covered with a sticker with a fruit. a child serves it at a beach bar. photo from aside.
