

The Fontanca Student League is a non-profit project under the NEVA KVN League System, the first vertical stage from which teams begin their journey to the «large» KVN and creative industries. The goal of the league is to give teams a visual and game experience close to big sales, which will inspire the most possible journey in humor, or allow them to simply spend their student years in a community they are interested in.
St Petersburg students and the humor they create are as diverse, interesting, unexpected as the city’s textures. And they’re rough, they’re awkward, they’re insecure, and sometimes they’re quick and dynamic. Because the league is learning and allows it to go through its first steps, in a visual way, it wanted to convey not only the insolence, the fashion, the youth, but also the bond of generations. So the constant of the visual was to mix the textures of the city, the grunge and the ascii art.

mix texture along the «Fontanca» River, art-grandial textures and ascii graphs represent style constants
Without the teams, there wouldn’t have been the KVN movement itself, they’re the face of the project. So one of the important challenges of branding is to show the brightness and multidimensionality of teams not only during games, but also on social media. Team and portrait photographs were taken to accomplish this task. Together with teams in general and participants in particular, efforts were made to demonstrate the unique nature and nature of their personalities and communities.

In order to promote games on social media, photos were also taken of leading characters in static versions of posters and for short stop-mouse animations.
It is also the task of the league to train with support groups. To help promote teams within their universities and collect fans, each team receives posters for printing, social media posts, storis, and digital forms for their university screens.
Example of presentation material used in the educational process


Visual design of concerts also uses a combination of complex textures. The video below lists the main types of game content: timers, background lupus, video opening of the game block, video opening of the contest, partner content, and screen variation for rating per block.
Graphics and mouse design, photos of teams and hosts — a jacine of photos of games — the flower’s moustache