Recovery центр для растений ELVARA
Концепция бренда:
Recovery центр ELVARA — это новое уникальное пространство для растений, посетив которое хотя бы один раз, они уже не смогут остаться прежними.
Здесь представители флоры, которые постоянно работают, оберегая нашу планету, смогут отдохнуть и расслабиться, посетить оздоровительные и спа процедуры, а также интересно проводить свободное время, посещая мастер-классы и общаясь с другими растениями.
Исходный проект
Ссылка на проект: https://portfolio.hse.ru/Project/202650
(Разработка нового названия)
Я начала работу над проектом с поиска названия, использовав следующий промпт в ChatGPT:
(Create 10 potential brands for a wellness space focused on plant restoration, care, and rejuvenation. The project is a calm, modern center where plants can rest, recover, and participate in therapeutic and educational activities. The names should be short (1-2 words) in English and sound elegant, thoughtful, sophisticated and girly, while still being technologically advanced)
Итоговое название проекта — ELVARA
(Логотип)
Сначала с помощью промта: (minimal vector logo for a premium plant wellness and recovery brand ELVARA, clean geometric and modern symbol. The symbol should suggest calm, restoration, and flowing natural energy, made of soft, rounded shapes. Typography: graceful curves, high contrast between thick and thin strokes, sophisticated and airy. Add flower forms) я получила логотип в Recraft.Ai, используя стиль «Playful Typographic Logo» (2 фото)
Его я доработала в Bonkers: (Create the ELVARI logo in black with smoother lines. Make sure that they have a modern style, while maintaining clear shapes and contrasting images on a white background. The logo should be stylish and easy to read, giving it a fresh and relevant look, perhaps in the spirit of minimalism) и получила итоговый минималистичный логотип
Шрифт был определен сайтом WhatTheFont
(Айдентика)
A set of branded items including an envelope, pen, business card, and letterhead, all designed in a minimalist style that reflects the brand identity of ELVARA, utilizing the colors F2C4D0, 07060D and C5D9D9 as an optional accent. The layout should be in a 16:9 aspect ratio, showcasing a cohesive and stylish representation of the brand’s visual elements.
Bonker
(Упаковка)
Я создала дизайн упаковок бренда в Bonkers: (Create a photorealistic image of ELVARA skincare products, including boxes and bottles, styled according to the brand’s visual identity. Use a white background and realistic lighting, with a 16:9 aspect ratio. Incorporate the logo from the first reference and follow the second reference for brand identity in pastel colors. Aim for an airy, feminine, and premium look. Design the bottles and boxes with minimalistic, elegant features and flowing lines, resembling the environments in the third and fourth references. Make sure to include soft light reflections, realistic textures, and subtle shadows, capturing a high-quality commercial photography style.)
Затем я сделала в Bonlers мокапы, используя референсы
(Create an image featuring the packaging, showcasing the gloss submerged among pink rose petals. Maintain the ethereal lighting and soft reflections from the first photo to create a cohesive look. Expand the canvas to a horizontal 16:9 format while preserving the central object’s position, the ambient lighting, shadows, and textures, ensuring the overall aesthetic aligns with a realistic style)
(Create a horizontal 16:9 image featuring the ELVARA product surrounded by flowers and soft water reflections from the first image. Maintain the soft lighting and shadows while applying a color scheme that reflects F2C4D0, 07060D, and optionally include C5D9D9. The overall style should be realistic, capturing the intricate textures and natural beauty of the floral setting, while ensuring a harmonious and cohesive look.)
(Пространство)
Я сделала визуализации пространства Recovery-центра также через Bonkers:
Входная группа: (Hyper-realistic photo of the ELVARA spa and wellness center entrance, designed in a minimalist, premium, feminine, and airy aesthetic. Transparent store doors reveal shallow water features and soft arches, showcasing flowing architectural forms, soft mist, and subtle light reflections. The view is from the street on a sunny day. Incorporate the ELVARA logo and brand colors: F2C4D0 and 07060D as the main colors, with C5D9D9 as an optional accent. The entrance is decorated with three-dimensional geometric shapes, soft curves, and elegant patterns, creating an inviting, sophisticated, immersive, and luxurious spa experience. Format in 16:9 ratio, maintaining a realistic style.)
Основной зал: (Create a hyper-realistic photo of the ELVARA spa and wellness interior, characterized by a minimalist, premium, feminine, and airy aesthetic. Incorporate shallow reflective water pools, soft arches, and flowing architectural forms. Include gentle mist and warm pastel light beams that enhance the soothing ambiance. Place elegant plant specimens throughout, with some leaves slightly submerged in water and others misted near soft light. Add subtle holographic or floating projections interacting with the plants. Ensure soft reflections on the floor and water surfaces, crafting a calm and immersive atmosphere. Utilize ELVARA brand colors: F2C4D0 and 07060D as main, with C5D9D9 as an optional accent. The mood should be serene, luxurious, and sophisticated, emphasizing a technological yet soft, poetic experience. Include an entrance group similar to the third reference and elements of identity from the fourth reference. Aspect ratio: 16:9.)
Еще одно пространство спа-зоны: (Create a hyper-realistic image of an ELVARA treatment room featuring a minimalist, airy, and premium design. The space should include soft arches and flowing forms with shallow water pools that have gentle ripples. Introduce a mist and warm light ambiance. Incorporate plants as clients relaxing on treatment tables or gently immersed in water, while showcasing shelves stocked with ELVARA product boxes. Ensure soft reflections are visible on the floors and water. Use the brand colors subtly: F2C4D0, 07060D, C5D9D9. The overall mood should convey a meditative, calm, luxurious, immersive, and soft feminine feel. Additionally, include an entrance group from the reference image and integrate elements of the brand identity from the logo reference. Ensure the format is 16:9, in a realistic style.)
Зал с продукцией: (High-quality photo of the ELVARA retail area, designed with a minimalist, airy, and feminine premium aesthetic. The scene features shelves neatly arranged with ELVARA product boxes, illuminated by soft pastel lighting that highlights the products. The floor reflects shallow water, with a subtle mist that enhances the atmosphere. Architectural forms flow softly throughout the space, creating a luxurious, calm, and inviting mood. This modern retail space exudes sophistication, presented in a 16:9 aspect ratio with a realistic style. Incorporate elements from the product packaging references for authenticity.)
В конце я решила добавить зум зон медитации для растений
(Zoom in on glass orbs containing plants as the main focus, capturing their intricate details. The background should resemble the second reference image, featuring smooth, flowing structures in soft pink tones. Incorporate the brand identity and colors from the third reference throughout the scene while maintaining a realistic style. Emphasize the plants' lush greens and textures to create a vibrant contrast against the airy background.)
(Ссылки на использованные инструменты)
