Линейка лимонадов +J04 глазами AI
Описание
Данная работа демонстрирует то, как искусственный интеллект может переосмыслить уже существующий проект, изменив его фирменный стиль и добавив дополнительные детали. В качестве исходной работы я взяла проект третьего курса первого модуля про серию упаковок лимонада.
+ J04 — линейка натуральных лимонадов. Айдентика основана на любви и заботе о природе, поэтому упаковка устроена так, что допускается её повторное использование, также все материалы перерабатываемы. Серия состоит из трёх SKU: лаванда с лимоном, вишня с мятой и клубника с базиликом. Дабы подчеркнуть простоту и натуральность продукта, использованы сдержанные цвета, акцент на рельефе самой бутылки.
Оригинальный проект
Ребрендинг от AI
Я использовала такие нейросети, как Leonardo AI, Midjourney, Ideogram и MyFonts.
За основу взяла стилистику из оригинального проекта. Логотип сгенерирован Leonardo AI, а типографика MyFonts.
1. Leonardo Ai. Deskribe with AI изображения из оригинального проекта (Style: 3D Render; Contrast: High). 2. Leonardo Ai. Edit with AI — замена цвета жидкости.
/imagine prompt: The picture shows a stylish bottle with ribbed glass resting on a soft pink surface. The bottle is filled with a pale pink colored liquid, creating a visual contrast with the background. It has a cylindrical shape reminiscent of a mixture bottle, with vertical grooves that give it texture and elegance. The bottle is topped with a light wooden cap that emphasizes its vintage aesthetic. A white label wraps around the top of the bottle and features minimalist text with the name «+J04» stamped on it and graphics in pink and black. The label includes a series of numbers and letters, as well as a small pink graphic element in the form of two sprigs of dried lavender and lemon, stamped and handwritten lettering, giving the product an elegant and sophisticated look. The overall composition is clean and balanced, accentuating the design and color scheme of the product.
Midjourney. Смешение двух фотографий из оригинального проекта (blend) + замена крышки (vary region).
Айдентика
Логотип. Leonardo Ai. Deskribe with AI этикетки из оригинального проекта.
/imagine prompt: The image is a photograph of a white label with the text «+J04» printed in bold black font and the smaller text «strawberry and basil» and «500 ml» printed in lighter font, as well as the handwritten inscription «lemonade». The overall composition is clean and aesthetically pleasing, emphasizing the elegant product design and branding elements.
Типографика и цветовая палитра
Носители
Визитка. Leonardo Ai. Текстовый промт + Image to Image (сгенерированного мною изображения из данного проекта).
/imagine prompt: A dramatically lit, high-contrast 3D render of a sleek business card on a muted, creamy beige background, showcasing the +J04 lemonade brand’s identity, deeply rooted in minimalist and apothecary design principles, featuring a bold, modern typography in glossy black ink on a crisp white cardstock, with a subtle, debossed lemon pattern adding a touch of sophistication, all set against a soft, gradient-like background that evokes a sense of high-end elegance, with a ring light casting an enticing, golden glow on the card’s surface, and a vibrant, yet restrained color palette that balances black, white, and beige tones, with subtle texture and materiality details, created using cutting-edge rendering engines such as Unreal Engine, Octane Engine, or Vray, and inspired by the hyper-realistic aesthetic of Pixar animations.
Упаковка
/imagine prompt: image is a package photo on a beige background for +J04, a minimalist and apothecary inspired lemonade brand using muted pink, purple and red colors.
Промо-материалы
Плакаты
Для генерации плакатов я взяла Ideogram. Промты:
Постер 1: Charming vintage style promotional poster for +J04 lemonade. It shows a landscape with three glass bottles located on a rocky terrain. Each bottle is cylindrical in shape with a ribbed texture and topped with a wooden cap. The bottles are filled with different colored liquid: the left bottle has a pale pink liquid, the middle bottle has a pale purple liquid, and the right bottle has a muted red liquid. Each bottle has a minimalist label with the text «+J04» written in bold black lettering at the top. The labels also feature handwritten text in black. The background depicts a natural landscape of grass and rocks under a partly cloudy sky, creating a serene outdoor setting. The poster is printed on high quality paper and reads «+J04 is the key to enjoying full flavor» in bold letters.
Постер 2: Creative advertising poster for +J04 with three glass ribbed bottles placed on a glass table surrounded by natural and natural objects: stones, branches of lavender, basil and a dry tree branch. Each bottle is cylindrical in shape with a ribbed texture and topped with a wooden cap. The bottles are filled with liquids of different colors: the left bottle has a pale pink liquid, the middle bottle has a pale purple liquid, and the right bottle has a muted red liquid. Each bottle has a label with a minimalist design, with the text «+J04» written in bold black lettering at the top. The labels also feature handwritten text in black. The background is a monochrome canvas in a soft beige color, and artificial light falls on the bottles, creating reflexes from the bottles on the canvas. The poster is accompanied by two phrases: the «+J04» logo and «a whiff of summer wind».
Постер 3: Creating advertising posters for a modern lemonade brand +J04. Sprigs of lavender, strawberries and cherries, mint and basil fly in the background. The overall design is calm and unusual, perfectly capturing the essence of vintage design. There are rulers and handwritten inscriptions. The phrases on the poster are «+J04», «your guide to a summer evening».
Пространство
Производственный цех. 1. Leonardo Ai. Смешение первого текстового промта с дополнением + Image to Image (фотография из оригинального проекта). 2. Leonardo Ai. Edit with AI — смена окружения.
/imagine prompt: The image is a photograph of a production workshop where glass bottles with ribbed texture are produced in a minimalist and vintage style. The bottle is filled with a pale pink liquid and has a wooden cap. At the top of the bottle is a white label with the text «+J04» printed in bold black font, and smaller text «strawberry and basil» and «500ml» printed in a lighter font, as well as handwritten inscriptions «lemonade». The overall composition is clean and aesthetically pleasing, emphasizing elegant product design and branding elements.
Ссылки на все использованные модели
