Tilia
Старый проект
векошко
Новый проект
метафора от ChatGPT
это концепт, в котором сливаются эстетика, природа и культура. Он очень гибкий, глубокий и может стать не просто идеей бренда, а целой философией, объединяющей продукт, визуальный язык и стиль жизни. Ключевая метафора: «Наши продукты дышат. Они живые — потому что созданы из природы, с уважением к форме и сути.»
промт для названия Придумайте название для данного бренда. Оно должно быть мягкий, чувственный, вдохновляющим. Оно должно воплощать пригодность и экологичность. Вам нужно придумать что-то, что найдёт отклик у молодёжи, возможно, даже что-то из усторевших слов. Придумайте названия, которые отражают все эти качества.
Мой выбор пал на «Tilia» — от лат. «липа»; дерево-душа славян, символ мягкости и здоровья.
promt: Logo design for the «Tilia» brand in elegant Chiaroscura Regular font, written as TILIA in uppercase black letters. The style is natural, minimalist, and refined, reflecting an eco-friendly artisanal brand identity. The composition should feel balanced and timeless, with clean typography and subtle organic character — suitable for packaging of tea, jam, and compotes made with kraft materials and handmade aesthetics. Neutral beige or light paper-textured background, soft natural light, simple presentation, no extra graphics or icons — pure typographic logo focus.
Шрифт: Chiaroscura Regular
prompt: Surreal, slightly noisy pattern for the Tilia brand in a natural, artisanal style. Background F2EBDF, with abundant white minimalist 2D line illustrations of forest elements — trees, leaves, berries, mountains, birds — drawn in abstract, slightly twisted and surreal shapes, overlapping and intertwining in a dreamlike way. Add small accent dots and splashes in deep red for lively highlights, and soft organic strokes in warm beige for depth. Slight grainy texture throughout, uneven spacing and varied line thicknesses, creating a handmade, tactile, surreal, whimsical effect. Style: flat 2D, abstract-surreal, minimal but lively, textured, natural yet imaginative.
из этих простых изображений и логотипа создаем цветовую палитру
далее переходим к генерации малого фирменного стиля
prompt: A natural light photograph showcasing a small brand identity set for «Tilia» arranged on a warm wooden surface with gentle shadows and authentic textures. The scene features a letterhead made of light brown kraft paper with subtle wrinkles and soft edges, displaying a white minimalist forest illustration of mountains, pine trees, and birds in flat line-art style, topped with a black «TILIA» logo in slightly uneven handmade printing that adds natural charm. A hand-carved wooden pencil with visible texture and small imperfections sits nearby, wrapped with a deep burgundy red paper tag tied with white thread, while a kraft business card with torn edges displays the centered black «TILIA» logo in clean but organic typography. The artisanal composition captures the warm eco-friendly aesthetic with tactile details, cozy lighting, and deliberately imperfect placement that conveys authenticity and craftsmanship.
promt: A handcrafted shopping bag made of softly crumpled kraft paper in sage green tones, displaying natural texture with gentle wrinkles and subtle imperfections that emphasize its artisanal quality. The bottom portion features a white minimalist line-art forest illustration wrapping around the bag, depicting simple mountains, delicate trees, and small birds in clean, flowing strokes that match Tilia’s signature packaging aesthetic. A deep burgundy brand tag is attached near the rope handles, displaying «TILIA» in crisp white lettering against the rich colored background. The composition is captured in soft, natural lighting that highlights the paper’s organic texture and creates a cozy, eco-friendly atmosphere with gentle shadows and warm undertones.
prompt: A handcrafted artisanal gift box made of slightly crumpled kraft paper in muted sage green, wrapped with thin natural hemp twine tied with charming imperfections that emphasize its handmade quality. The box features a delicate white minimalist forest illustration around its lower portion, depicting simple line-drawn mountains, evergreen trees, and small birds in flight that matches Tilia’s clean packaging aesthetic. A small crimson red brand tag dangles from the twine, displaying «TILIA» in crisp white lettering against the rich burgundy background. Soft natural lighting illuminates the subtle paper textures and gentle wrinkles, creating a cozy, eco-friendly composition that emphasizes the tactile, sustainable craftsmanship of the packaging.
Исходя из малого фирменного стиля переходим к упаковке
promt: A product photograph of a craft tea package from «Tilia» brand made of light brown kraft paper in vertical orientation with neatly folded and sealed top, tied with white cotton string. A red ribbon is attached to the upper portion, and a rectangular red label reading «Tradition» in Russian is positioned on the front upper section. Below it, an irregular-shaped sticker displays «ЧАЙ ЛИСТОВОЙ» with smaller Russian text underneath. The center features a large white outline illustration of a mountain landscape enclosed in an oval, depicting mountains, pine trees, a lake, and two birds at the bottom, with two wheat stalks drawn beside the oval. The brand name «Tilia» appears at the bottom of the package against a neutral beige background with soft, natural lighting that emphasizes the organic, traditional, and eco-friendly aesthetic.
promt: Natural product photograph of a handcrafted jam jar from the «Tilia» brand, featuring clear glass with a light brown kraft paper cover casually tied with slightly uneven white cotton string for authentic handmade charm. A deep crimson red accent label creates a warm focal point near the top, while a secondary kraft paper band wraps around the jar maintaining an organic, earthy appearance. The front label displays «Варенье из лесных ягод» in elegant Helvetica Light font, accompanied by a white flat illustration depicting a minimal forest scene with outlined trees, mountains, and birds in the signature Tilia style, with the «TILIA» logo in white, Chiaroscura Regular font at the bottom. Soft natural daylight illuminates the composition against a neutral beige wooden surface, highlighting subtle paper texture imperfections, wrinkles, and string twists that enhance the artisanal, eco-friendly aesthetic.
promt: A product photography shot of two elegant glass bottles from the «Tilia» brand, featuring tall, slightly curved silhouettes with premium beverage bottle proportions that emphasize a modern, refined aesthetic. The transparent bottles showcase their contents: one contains dried fruit compote with warm amber liquid and visible floating pear and apricot slices, while the other holds apple compote with a light golden hue and apple pieces suspended inside. Each bottle is sealed with a light brown kraft paper cap tied with white cotton string in an artisanal, slightly uneven manner, topped with a deep burgundy red accent tag attached near the neck as a brand signature. Kraft paper labels wrap around each bottle, printed in Helvetica Light font with Russian text «Компот из сухофруктов» and «Компот яблочный» respectively, featuring a central white minimalist line-art forest illustration of mountains, pine trees, and birds, with the «TILIA» logo displayed in white uppercase Chiaroscura Regular font at the bottom. The scene is lit with soft natural daylight against a neutral beige background, showcasing organic imperfections in the paper texture and string, along with gentle glass reflections that convey an eco-friendly, handcrafted brand identity.
prompt: Warm, cozy kitchen scene. A young boy standing in front of an open refrigerator, drinking a glass of fruit compote. Natural wooden cabinets, soft warm daylight, homey and authentic atmosphere. The boy looks happy and satisfied, holding the glass with both hands. The scene conveys family warmth, homemade charm, and a cozy artisanal feel. Subtle details like floating fruits in the compote and soft textures on kitchen surfaces add realism and handcrafted atmosphere.
prompt: A handcrafted glass jar filled with pine cones suspended in golden honey, showcasing the artisanal Tilia brand aesthetic with premium eco-friendly packaging. The transparent jar reveals numerous dark brown pine cones completely immersed in rich amber honey, topped with a light brown kraft paper lid secured by slightly irregular white cotton string that creates an authentic handmade appearance. The front features a kraft paper label with a minimalist white forest illustration depicting mountains, evergreen trees, and small birds, along with the «TILIA» logo in elegant white typography and neatly arranged product details. A deep burgundy red accent tag dangles near the jar’s neck, while soft natural daylight illuminates the scene against a neutral beige background, highlighting the paper textures and gentle imperfections that emphasize the tactile, premium handcrafted quality.
prompt: Elderly woman in a dark blue cardigan holds a jar of preserves up to the light in a rustic kitchen. Soft natural light from a window with lace curtains illuminates her and the jar. Behind her, an open wooden cabinet is filled with jars and containers. A sage green teapot sits on the windowsill. Cozy, vintage, and nostalgic atmosphere.
prompt: A professional product photography advertisement showcasing Tilia brand artisanal preserves arranged on a light wooden surface with natural grain texture. Three to four clear glass jars contain vibrant golden honey with dark pine cones, ruby-red jam with floating berries, and amber compote, each topped with kraft paper covers secured by slightly uneven white cotton string. The kraft labels feature minimalist white line illustrations of mountains, trees, and birds, with «TILIA» in white Chiaroscura Regular font and product names in elegant Helvetica Light, complemented by deep crimson accent tags. Centered overlay text reads «Вкус качества, вкус природы» in rich burgundy Helvetica, while subtle white outlined design elements frame the composition. Soft natural daylight creates gentle shadows and highlights the golden honey’s luminous quality, the jam’s jewel-like transparency, and the handcrafted imperfections that convey premium artisanal authenticity.
prompt: A minimalist poster design featuring the bold Helvetica text «По-настоящему почувствуй природу» in deep crimson red, standing prominently against a textured sage green kraft paper-like background. The main typography commands attention with its strong presence and clean geometric forms, while subtle white flat illustrations of trees, mountains, and birds create a delicate border along the bottom edge. The background showcases a close-up view of an organic grassy hillside with mixed green and dried autumn tones, individual grass stalks extending upward, and fine organic textures that create depth and tactile appeal. Scattered typographic elements and line accents appear naturally integrated throughout the composition, evoking handcrafted artisanal quality with slight imperfections that enhance the eco-friendly, calming aesthetic.
Онлайн носители
A cohesive set of web assets for the «Tilia» brand, including website hero banners, social media covers, and email headers. The design style is natural, artisanal, and minimalistic, inspired by eco-friendly handmade aesthetics. Backgrounds feature kraft paper textures 7B8C7D, F2EBDF with soft natural lighting and subtle imperfections. White flat 2D forest illustrations (trees, mountains, birds) gently wrap along the bottom or sides, reflecting Tilia’s product packaging style. Typography: Main logo «TILIA» in Chiaroscura Regular, black or white depending on background. Headlines in Helvetica Light, elegant and thin. Accent elements: small BF3B3B red tags or badges referencing the brand’s signature color. Include various web formats — wide hero banner, square social post, and email layout — all unified by the same calm, organic tone.The overall aesthetic should feel modern yet handcrafted, with soft textures, light grain, muted earthy tones, and natural composition emphasizing authenticity, warmth, and simplicity. Color palette 7B8C7D F2EBDF BF3B3B FFFFFF
prompt: A series of social media stories and Reels for the Tilia brand, showcasing a warm, artisanal, and natural style. Scenes include hands wrapping a jar in kraft paper, tying it with slightly uneven white cotton string, sunlight filtering through trees, floating fruits or pine cones in honey, and gentle family moments (like a grandmother handing a jar to her grandchild). Typography: subtle white Helvetica Light overlays, minimal text, clean and elegant. Accent elements: small deep red BF3B3B tags echoing the brand. Backgrounds: soft kraft textures (7B8C7D, F2EBDF), with organic light and slight imperfections to evoke handmade, cozy, and eco-friendly feeling. Dynamic camera movement, gentle focus shifts, and immersive composition for storytelling.
prompt: A minimalist and artisanal web banner for the Tilia brand, featuring a slightly crumpled kraft paper background (7B8C7D) with subtle texture. Along the bottom edge, include white 2D flat forest illustrations (trees, mountains, birds) in the signature Tilia style. The main headline reads «По-настоящему вкуси лесные дары» in deep red BF3B3B Helvetica font, bold and prominent. Optional small tagline in Helvetica Light in white or 7B8C7D. Subtle accents like thin white lines or delicate handmade textures throughout the banner. Style is eco-friendly, natural, artisanal, slightly imperfect, cozy and tactile, evoking the feeling of handmade quality and connection to nature.
Помещение
prompt: A cozy, artisanal Tilia brand store interior, designed in a natural, eco-friendly, and handcrafted style. The space features wooden shelves, light kraft paper panels, and glass jars neatly displayed, with slight imperfections for a handmade feel. White 2D forest illustrations (trees, mountains, birds) decorate the walls and lower parts of shelves, echoing Tilia product graphics. Materials and textures: light wood, warm beige kraft paper (F2EBDF), green-gray accents (7B8C7D), soft textiles, subtle stone or concrete details (C89E7B). Accent tags in deep red (BF3B3B) highlight the brand logo on products. Lighting: soft, warm natural light, highlighting textures and creating a calm, inviting atmosphere. Additional details: small tasting area with jars of jam, honey, and compote, simple wooden tables, linen curtains, handcrafted decor. Minimalistic, modern yet cozy, with a tactile and organic aesthetic. Color palette: 7B8C7D, F2EBDF, C89E7B, BF3B3B, FFFFFF.
A cozy, artisanal Tilia brand store facade in a natural, eco-friendly, and handcrafted style. The exterior features wooden panels, large glass windows, and subtle kraft paper textures (7B8C7D, F2EBDF). The TILIA logo is displayed prominently on a deep red (BF3B3B) sign, in white Chiaroscura Regular font. Decorative elements: subtle white 2D forest illustrations (trees, mountains, birds) on windows or lower panels, creating a visual link to product packaging. Warm, soft natural lighting illuminates the facade, highlighting textures and creating an inviting, cozy atmosphere. Minimalist, modern, yet tactile and handcrafted, evoking authenticity and eco-conscious design. Color palette: 7B8C7D, F2EBDF, C89E7B, BF3B3B, FFFFFF.
Использованные мой нейросети
