RE: COLLECT
Оригинальный проект (ссылка)
ПРОДУКТ
ПРИЛОЖЕНИЕ
Новый проект
В рамках данного проекта мной было принято решение переосмыслить концепцию бренда white hole — подушки, способной запоминать и воспроизводить сны, превращая личный опыт сновидений в осознанное взаимодействие с технологией.
На первом этапе я обратился к chatgpt с просьбой помочь переосмыслить концепцию white hole — подобрать новое название и обновить описание проекта. из предложенных вариантов я остановился на названии «re: collect», так как оно отражает суть бренда — процесс возвращения, пересборки и переживания собственных снов заново.
re: collect — перезапусти свой сон.
Prompt: Create a catchy and original brand name and description for a smart pillow that records, stores, and reproduces dreams. The brand should feel immersive, mysterious, and playful, appealing to dreamers, tech enthusiasts, and people curious about their subconscious. Include associations with memory, imagination, and exploration of inner worlds, while keeping it modern and experiential. Provide 3–5 name options with short descriptions and taglines for each.
Логотип
Prompt: Design a logo for a smart pillow brand called re: collect, which records, stores, and reproduces dreams. The logo should feel futuristic, mysterious, and playful, evoking memory, imagination, and immersive dream experiences. Use soft, flowing shapes or abstract symbols that suggest sleep, dreams, or neural activity. Colors must be limited to F078FF (vivid pink/purple), 000000 (black), and #151515 (dark gray) for a bold, modern, and slightly mysterious look. The logo must be simple enough to work as an app icon, product embossing, or social media avatar, while retaining a sense of wonder and curiosity.
Цветовая палитра
После создания логотипа я составил предварительную цветовую палитру, которую затем проанализировал и доработал с помощью инструмента adobe color.
Prompt: Create a color palette for the re: collect brand, reflecting its immersive, mysterious, and playful character. Include 1–2 primary colors, 2–3 additional supporting colors, and accent colors for highlights. Ensure the palette is harmonious, evokes the right emotional response, and aligns with the brand’s style and values. Colors should work seamlessly across digital and print media, maintaining recognizability and visual consistency.
Шрифты
Prompt: Select a typeface for the re: collect brand, a smart pillow that records and reproduces dreams. The font should feel modern, futuristic, and playful, reflecting the immersive and mysterious character of the brand. It should be legible across digital and print media, work well for logos, UI, and marketing materials, and complement the brand’s color palette. Consider both display and body text options, with a balance between uniqueness and readability.
Шоурум
Prompt: image of a soft and immersive showroom for the smart pillow brand re: collect, which records, stores, and reproduces dreams. The space should reflect the brand’s identity: mysterious, and tech-forward, evoking dreams, memory, and imagination. Use the brand colors F078FF, 000000, #151515 throughout the design. Include interactive installations, soft lighting, and flowing shapes that suggest sleep, neural activity, or dreamscapes. The showroom should feel like a blend of art installation and tech demo — a space where visitors can explore and «experience» their dreams.
Упаковка
: Create a futuristic and minimal packaging design for the smart pillow re: collect, a device that records, stores, and reproduces dreams. The box should reflect the brand’s mysterious, emotional, and tech-inspired identity. matte black surface with subtle embossed or glossy logo details, soft gradients, and minimal typography. Inside, the unboxing experience should evoke calm and curiosity: soft lighting, smooth textures, and an organized layout that feels more like opening an artifact than a gadget. The overall aesthetic should be sleek, quiet, and dreamlike — combining futuristic precision with emotional depth.
Рекламный билборд
Create a futuristic and emotional billboard design for the smart pillow re: collect, a device that records, stores, and reproduces dreams. The visual should feel immersive, mysterious, and minimal, combining technology with the aesthetics of sleep and memory. The pillow can appear to float in darkness, surrounded by a subtle aura of light. Add the tagline «re: collect — remember what you dream.» The overall look should be sleek, cinematic, and slightly surreal, suitable for a nighttime city billboard that captures attention through silence and glow rather than noise and clutter.
Кейс
Prompt: Create a sleek and futuristic charging case for the smart pillow re: collect, a device that records, stores, and reproduces dreams. The design should feel mysterious and emotional, combining technology with a sense of calm and intimacy. The case should look like a sculptural object — smooth, minimal, and slightly organic in form, with soft glowing light inside that suggests energy transfer and memory preservation.
Ресурсы
ChatGPT 5 Stable Diffusion Google AI Adobe Color
