
Исходный проект
Бренд нейрогаджетов, раскрывающих потенциал человека и превращающих суперспособности в часть повседневной жизни.
Ребрендинг ИИ
При создании проекта, мною были использованы такие нейросети, как Сhat GPT, Krea.ai, Ideogram.
Работу я начала с поиска новой метафоры для бренда. Мой проект посвящен нейргаджетам, расщиряющим человеческие возможности.
Новая метафора бренда GRAVIX — дисперсия (разложение белого света на составляющие его цвета). Это свящано с тем, что GRAVIX раскрывает скрытые возможности человеческого тела, как и дисперсия преобразует привычный свет.
Логотип

Chat GPT: This image shows the word «GRAVIX» in large, bold, uppercase letters on a black background. The text features a dispersion-like gradient, resembling light dispersion through a prism, with smooth transitions of blue, green, yellow, orange, and purple hues. The colors appear to shift and blend fluidly across the letters, creating a holographic, iridescent effect that stands out vividly against the dark background.
Krea AI: A futuristic portrait of a woman with short platinum blonde hair wearing large holographic glasses that display a dispersion effect with rainbow colors. She has bright red lipstick, metallic nails with a reflective gradient, and is dressed in a vivid blue outfit. The background is black, creating a strong contrast that emphasizes the iridescent and dispersion-like reflections on her glasses and nails. The overall style is modern, sci-fi, and glossy.
Krea AI: Futuristic black sunglasses on a dark background with dispersion light reflections in rainbow colors, creating a holographic sci-fi look.
Chat GPT: Futuristic black sneakers with a sleek, aerodynamic design and a dispersion light effect on the surface, showing rainbow reflections. Displayed on a black background, minimalistic and high-tech aesthetic.
Krea AI: Three stylized metallic hands are displayed against a black background — one in a fist, one with a palm open, and one showing the back of the hand. The surfaces of the hands have a dispersion gradient effect, reflecting vivid hues of blue, orange, red, and green. The material looks smooth and glossy, resembling holographic metal or liquid chrome, giving the image a futuristic and abstract aesthetic.
Ideogram: A rectangular card with the word «GRAVIX» embossed in bold uppercase letters. The card has a shiny holographic surface that displays a dispersion gradient with vivid transitions of blue, green, yellow, orange, and pink. It rests on a dark textured surface, which enhances the contrast and makes the iridescent reflections stand out. The overall look is futuristic, premium, and visually striking.
Chat GPT: A black hoodie with the word «GRAVIX» embroidered across the chest in large, bold letters. The text has a holographic dispersion effect, showing a vibrant mix of blue, green, yellow, orange, and pink hues that shimmer like light refraction on metal. The contrast between the matte black fabric and the iridescent embroidery gives the hoodie a modern, futuristic, and premium look.
Пространство
Krea AI: The scene shows a futuristic urban space dominated by a tall, sleek black tower in the center. The tower has a smooth, reflective surface with a striking vertical dispersion light streak — a rainbow-like gradient running through it, creating a sense of motion and energy. Surrounding it are minimalist high-rise buildings with geometric, modern architecture, partially obscured by dense fog. The overall atmosphere is quiet, moody, and cinematic, with soft lighting and a symmetrical composition that emphasizes the monumental presence of the central structure.
Krea AI: A futuristic interior space with minimalist black walls and floors, illuminated by thin white LED light lines along the ceiling and steps. The walls display a vivid dispersion gradient, where rainbow-colored light waves flow smoothly across the dark surface, creating a holographic atmosphere. Three modern black sofas are symmetrically arranged on a raised platform, enhancing the balanced, clean, and cinematic composition. The overall mood is calm, high-tech, and immersive, blending luxury with a sci-fi aesthetic.
Chat GPT: A futuristic exhibition space with a large illuminated screen displaying the text «GRAVIX — NEW ERA» in bold white letters. The background of the screen features a vibrant dispersion gradient with flowing rainbow hues of blue, green, orange, and pink. The room is dark and minimalist, lit by thin white LED lines outlining the ceiling and floor edges. Silhouettes of people stand across the glossy reflective floor, creating a sense of scale, depth, and anticipation. The atmosphere feels modern, immersive, and high-tech, like a product reveal or digital art installation.


Krea AI: A minimalist futuristic room with curved black walls, white LED light lines, and a dispersion light effect on the wall creating flowing rainbow gradients. The atmosphere is calm, immersive, and high-tech.
Chat GPT: A dark futuristic showroom featuring a sleek oval table with three pairs of high-tech glasses displayed on top. The space is illuminated by soft white LED light lines on the ceiling and floor, creating a minimalist and high-end atmosphere. Subtle dispersion reflections in blue, red, and purple tones add a modern, sci-fi aesthetic to the scene.
Инструменты