«A garden in the light of the glass» ♪ Packed lemonade ♪ Taste Will ♪
In the refracted rays of the sun, the sparkling space of pure tastes is poured out. The design of this package is based on the metaphor of a glass that opens up a view of a wonderful garden — a place of rare and natural combinations. Each can is a reflection of it.
In this design, the glass is a reflection of the very nature of taste. Just as the light of the sun, passing through the glass of color, gives rise to new shades, lemonade refracts the usual senses, creating unexpected tasteful accents.
Simple shapes, framed in cubes, form a 2×3 matrix. The left vertical is completely allocated to the main ingredient. On the other hand, the right from the top down transmits tasteful associations — surrounding, branches, and leaves, respectively. The core component remains at the centre, while the additional elements play a role in unlocking its multidimensionality.
With environmental care, the taste Will replaced the mixed material with aluminium, making the package fully processed. The concept I have introduced is a visual reflection of this choice: metal is not hidden, but, on the contrary, becomes a full part of design.
