What is creativity, and how do you pump it?
IKRA’s curator and creative thinker in a recent issue of the podcast «Culture Relations» told us about creativity and how to pump it. We’re publishing key messages from the conversation.
You can look at creativity at several angles at once. First of all, as a characteristic of the product, a «creative T-shirt». Secondly, as a human being’s ability, a «creative artist». And third, as a process. But in any of these cases, creativity is the creation of something.
The creative process has three stages. The first is to focus when a person faces a challenge that needs to be addressed. The second is generation, where fantasy is designed to come up with new ideas. The final stage is filtering, during which you have to choose the best or the most appropriate of the crows of options (here we cut off the unethical, the copipaste, and anything that we think can reduce quality). In many ways, therefore, the creative product is a copyrighted product.
In creative industries, people don’t create anything out of nothing. The human brain is always in motion and memorizes, though bad, everything that its senses are facing: ideas, images, videos, landscapes, and so on. That’s why they appreciate discipline — it helps guide them as products.
In doing so, children with little insight can draw whatever they are asked to do. It’s creativity without a framework, and it’s not hampered by excessive care. Many adults suffer from seeing something old done before them.
Source: Ulyanova Truth
Inventing ideas deliberately and in a certain amount is difficult — in a creative process, discipline is responsible. You have to be able to come up with things without interruption and stop in time. If it’s part of your profession, you need self-discipline.
If you want to facilitate your creative process, you can start using special tools. IKRA works with six methodologies, but we’re going to talk about one — design thinking. It’s based on empathy: the Creator needs to think on behalf of the public. We think first of her pains, needs, and problems that we want to solve with our design.
Source: Russian newspaper
In 2016, for example, Herman Gref appeared in public in a costume of empathy. Its mission is to enable the host to feel the difficulties faced by persons with disabilities. Special gloves simulate hand tremors, heavy vests reduce mobility, and glasses worsen vision. The whole set is needed to fit into someone’s skin almost literally and at least partially feel the pain and demands of others. It’s an experience that makes you creative in a new way.
It is important for the Creator to fight the inertia of thinking that prevents the invention and creation. You can start small and do things in an unusual way. Even making tea in a special way or inventing new (perhaps insane) functions for a smartphone can make you look at things in a new way.
