RUN
Старый проект
Проект, который я взяла за основу, посвящен теме утренней рутины и поспешных сборов. Это художественный Зин, иллюстрации для которого я рисовала тушью, маркерами и простыми и угольными карандашами.
Работы из старого проекта
некоторые иллюстрации и мерч из старого проекта
О бренде
Я решила сохранить имеющуюся яркую цветовую гамму и общее настроение зина
RUN– это небольшой локальный бренд уютной домашней износостойкой одежды, ориентированный на молодых творческих людей, ценящих комфортные утренние рутины. Бренд занимает нишу стильного loungewear для утра — это качественные и комфортные вещи, в которых удобно встречать новый день и которые не испортиться от пролитых на них чая или кофе. Миссия бренда– принести радость и спокойствие в хаотичные утренние часы через удобную одежду и креативный дизайн.
Все промпты для своего проекта я писала на английском языке и (при наличии неточностей) исправляла с помощью нейросети ChatGPT Plus
Таким образом мне удалось сократить время создания изображений и получить наибольшее сходство с желаемым результатом
Айдентика: лого, цвета, шрифтовое решение на носителях, продукт
Для создания логотипа бренда я использовала генеративную модель ideogram.ai.
генеративная модель ideogram.a
prompt: minimalistic brand logo design with the word «RUN» written in all caps using DaStargate font, bold geometric letters, clean and futuristic aesthetic. Add a small sharp yellow star ✴ placed near the last letter (slightly above or to the right), symbolizing speed and energy. Background white or very light gray, no gradients, flat design, perfectly balanced composition, modern fashion brand style (similar to Monochrome clothing aesthetic). Typography-focused layout, precise kerning, simple and confident look, suitable for apparel and labels.
(1) Цветовая палитра
С помощью coolors.co (и основываясь на палитре своего предыдущего проекта) я выбрала цветовую гамму, которую буду использовать в айдентике своего бренда
(2) Шрифтовое решение
С помощью платной модели ChatGPT, сайтов myfonts.com и cotypefoundry.com я определилась с шрифтовым решением для бренда. Выбрала шрифты: RM Neue Black Italick для логотипа и Aeonik Medium Italic для основного текста
(3) Фирменный стиль
Для создания фирменного стиля и упаковок своего продукта я использовала генеративные модели ChatGPT Plus и Sora.
генеративные модели ChatGPT Plus и Sora
prompt 1: cinematic overhead photo of a cozy messy floor scene: a yellow oversized hoodie with the word RUN ✴ (small yellow star logo), a black T-shirt with the same yellow star, and a cup of americano spilled slightly nearby. All items arranged chaotically on the floor, with soft natural morning light and long shadows. A woman in pajamas with messy curly hair reaching out toward the clothes. Everything is black and white except the yellow hoodie and the small yellow star logo, high-contrast, grainy film texture, soft focus edges, magazine editorial style. put on the hoodie this logo, no white background
Я также сгенерировала небольшой видеоролик с продуктом. С его генерацией мне помогла Sora.
prompt: cinematic top-down scene in soft natural morning light. On the floor, a yellow square hoodie box (the exact warm yellow of the RUN hoodie) and a black box with a folded black T-shirt featuring a small yellow star logo. Beside them, a cup of spilled coffee with visible puddles and tiny cat paw prints leading away across the floor. In the corner of the frame lies a large fluffy cat, relaxed and slightly guilty, its paw and whiskers reflecting warm sunlight. The environment is minimalist — textured neutral floor, soft shadows, a sense of early morning calm after motion. Selective color effect: everything in grayscale except the yellow hoodie box and the small yellow star logo. Shot in realistic cinematic quality, 35 mm lens, high dynamic range, shallow depth of field, subtle grain. Mood: cozy chaos, humorous yet elegant, lifestyle brand aesthetic similar to Monochrome Studio campaigns. Motion suggestion: faint steam rising from spilled coffee, light flickering from window blinds.
Продукт
Для демонстрации продуктов своего бренда я выбрала формат фотосессии.
(1) Худи
генеративная модель Sora
prompt 1: Full-body fashion editorial shot in the aesthetic of Monochrome clothing campaigns — minimalist, spacious studio, soft diffused daylight. A slim young woman stands facing the camera in an oversized bright yellow hoodie featuring the RUN logo (bold black text with a small yellow star shape exactly as in the reference image). The hoodie is loose and slightly crumpled, sleeves long, hem covering hips, creating volume and comfort. She stands barefoot or in neutral sneakers on a clean light-gray background, with faint shadows falling softly behind her. Expression neutral, slightly dreamy, posture relaxed but confident. Composition centered, camera frontal, full height — like a lookbook photo or campaign still. Lighting: soft, even, slightly desaturated environment emphasizing fabric texture and color contrast. Mood: quiet energy, calm strength, early morning stillness. High-end editorial photography, cinematic 35 mm lens, minimal color palette (yellow, gray, white, black).
prompt 2: Full-body fashion editorial shot in the aesthetic of Monochrome clothing campaigns — minimalist, spacious studio, soft diffused daylight. Minimalist fashion editorial photo in the aesthetic of Monochrome clothing campaigns. A slim young woman stands in profile, full height, wearing an oversized bright yellow hoodie with the RUN logo — bold black text and small yellow star symbol (exactly like the reference). The hoodie is loose, slightly structured, sleeves long, fabric dense and matte. Background is neutral light gray or off-white, with soft diffused daylight from the side casting faint shadows. The model’s posture is calm and natural — arms down, one leg slightly bent, looking straight ahead. Lighting emphasizes texture of the fabric and contrast of yellow against grayscale minimalism. Everything is clean, simple, and perfectly balanced — like Monochrome lookbooks. Editorial-quality photo, cinematic realism, medium focal length (50 mm), full-body framing, centered composition, no clutter. Mood: calm confidence, quiet motion, refined minimalism. Color palette: yellow, gray, white, soft black.
(2) Футболка
генеративная модель Sora
prompt: Square, mid-shot (from waist up) fashion photograph of a young man standing against a clean light-gray or off-white background, minimalist studio lighting in the style of Monochrome brand campaigns. The man wears a black T-shirt featuring the RUN logo (bold black text with a small yellow star symbol exactly like in the reference). He smiles openly and naturally, arms spread loosely to the sides in a relaxed, expressive pose — confident but friendly. The T-shirt fabric should look matte and structured, logo centered and clearly visible. Lighting soft and diffused with minimal shadows; focus on contrast between black shirt and neutral background. Mood: clean, positive, effortless minimalism. Color palette: black, gray, white, yellow accent on the star. Shot on a 50 mm lens, shallow depth of field, editorial quality.
Промо-материалы
Я посчитала нужным сделать плакаты бренда минималистичными, чтобы они соответствовали общей концепции. Для этого я придумала несколько простых сюжетов и написала три промпта в генеративной модели Sora.
генеративная модель Sora
prompt 1: Horizontal lifestyle fashion poster inspired by Monochrome brand campaigns. Scene: minimalist light-gray floor with soft morning light streaming through blinds. A yellow square hoodie box with black RUN logo lies slightly off-center; beside it, a spilled cup of coffee creating a small puddle and cat paw prints leading away across the floor. In the corner rests a large fluffy cat, calm and slightly guilty, illuminated by warm sunlight. Everything is in grayscale except for the yellow box and the yellow star in the RUN logo, which remain vivid. The lighting is natural, cinematic, soft, with visible dust particles in the air — a sense of early-morning calm after chaos.
prompt 2: Split-layout poster inspired by zine and editorial design. Left half: black and white photo of a young woman reaching toward a yellow hoodie on the floor; right half: solid yellow background (#FFB800) with white RUN logo and small star. Clean modern typography, minimalist layout, calm yet expressive mood. Lighting: natural soft daylight, slightly grainy texture. Style: magazine art direction, zine collage, minimal contrast.
prompt 3: Vertical poster in Monochrome aesthetic. A slim young woman in a bright yellow oversized hoodie with the RUN logo stands in profile against a minimalist wall. On the wall behind her, a large black RUN logo with yellow star is projected like soft morning light typography. The scene is quiet and atmospheric, sunlight streaming from the side, casting gentle elongated shadows. Text on bottom margin: «RUN — light catches those who move.» Composition: full-height fashion editorial framing, architectural minimalism, soft warm light, 4:5 ratio.
Для билбордов в городском окружении я написала отдельные промпты и сгенерировала новые изображения, чтобы увеличить разнообразие промо материалов. Использовала ту же генеративную модель Sora.
Генеративная модель Sora
prompt 1: Urban billboard at night under streetlights. Black background with a glowing yellow star from the RUN logo expanding into subtle light rays. In the corner, small photo of a model wearing the yellow hoodie with «RUN★». Typography in Aeonik, white and yellow, reads: «RUN — Shine even when it’s 7 a.m.» The style is modern, cinematic, minimal, inspired by Monochrome brand campaigns.
prompt 2: Wide daytime photo of a modern city street with a large outdoor billboard. The billboard shows a smiling young woman in a bright yellow oversized hoodie with the black «RUN★» logo, holding a fluffy orange cat in her arms. On the right side of the billboard, minimalist black text in Aeonik font reads: «Comfy.» Below — smaller line: «Morning clothes without rushing.» and the RUN logo. The billboard stands above a busy city sidewalk with people walking by, realistic lighting, clear blue sky, modern urban buildings, and trees. Clean, premium, lifestyle aesthetic inspired by Monochrome brand visuals. Natural daylight, cinematic realism, focus on warmth and positive morning mood.
prompt 3: Wide panoramic billboard above a subway entrance, showing a group of diverse people wearing yellow hoodies and black t-shirts with the RUN★ logo, standing casually in a morning crowd. The tagline in Aeonik font reads: «RUN — made for your everyday rush.» Bright yellow tones pop against neutral surroundings, overcast lighting, cinematic realism, lifestyle street photography aesthetic.
Так же добавила один вертикальный билборд, для городской среды.
генеративная модель Sora
prompt 1: Large outdoor billboard on a city street at dawn, minimalistic design. Centered bright yellow oversized hoodie with the black «RUN★» logo on neutral gray background. Text in Aeonik font reads: «Comfy clothes for the morning rush.» The rest of the billboard is empty space, emphasizing simplicity and calm. High contrast between the yellow fabric and concrete city tones, soft daylight reflection. Photorealistic commercial shot.
Пространство
(1) Магазины
Магазины решила оформлять в той же стилистике, продолжая использовать ту же генеративную модель.
генеративная модель Sora
prompt 1: interior of a minimalist fashion store in the style of Monochrome Studio, clean light-gray walls, concrete floor, soft diffused daylight. Clothing racks with oversized yellow hoodies with RUN logo (black text + yellow star) and black T-shirts with yellow star. The store is filled with many people, all dressed in neutral tones (black / white / gray), walking, browsing racks, holding clothes, talking quietly. No one in bright colors except the yellow hoodies. Some customers try on hoodies in front of a tall mirror, others fold shirts back on shelves. Make them look more happy Selective color effect: the whole environment and people are grayscale, only yellow garments and yellow star logos remain in color. The scene feels calm, premium, structured — not chaotic — like an upscale launch event. Cinematic realism, 35 mm lens, natural soft shadows, shallow depth of field, editorial fashion ambience.
prompt 2: Minimalist fashion retail interior in the style of Monochrome Studio. Bright, clean, light-gray walls and matte concrete floor. Clothing racks with oversized yellow hoodies with RUN logo (black text + yellow star) and black T-shirts with yellow star. The space is calm, uncluttered: metal racks, one large mirror, soft daylight from tall windows, slight shadow on floor. Selective color: everything grayscale except the yellow garments and the yellow star in the logo. No customers, no staff — only product and architecture. Cinematic editorial realism, 35 mm lens, high-end retail photography.
prompt 3: Contemporary retail interior designed like an art gallery. White matte walls, ceiling track lights, empty negative space. On one long steel rod — evenly spaced yellow hoodies with RUN logo. Opposite wall — black tees with yellow star folded on floating shelves. In the center — one yellow cube plinth with folded hoodie and a coffee cup with slight spill (reference to brand narrative). Typography decal on wall in Aeonik: RUN ✴ Tones: grayscale space, only yellow stands out. Ultra clean, editorial, silent atmosphere.
(2) Дополнительные носители
Инсталляции
Для создания инсталляции бренда я продолжила использовать нейросеть Sora. С ее помощью я сгенерировала два похожих изображения с одним промптом.
генеративная модель Sora
prompt: A cinematic photograph inside a minimalist fashion store (Monochrome aesthetic): clean light-gray walls, matte concrete floor, soft diffused daylight. In the center of the space stands a large art installation in the shape of a cat made entirely from bright yellow oversized hoodies with the RUN logo carefully folded and stacked to build the sculpture. The yellow hoodies form the silhouette of a sitting cat — recognizable and sculptural. Around the installation — many people in grayscale clothing (black/white/gray), walking, observing, photographing the hoodie-cat statue like in a gallery. Selective color effect: the environment and people are grayscale, only the yellow hoodies and the yellow star logo remain in color. Lighting is soft, premium retail style, realistic textile texture visible. Mood: high-end, calm, conceptual, like a fashion + art collaboration in a gallery setting. Shot on 35 mm lens, full-scale installation centered in frame, editorial realism, shallow depth of field, high resolution.
Социальные сети
Я решила дополнительно сгенерировать как могли бы выглядеть социальные сети бренда. В первом случае это аккаунт на Youtube с обзором продукта, а во втором– Инстаграмм магазина.
генеративная модель Sora
prompt 1: Horizontal digital photograph of a laptop screen showing a paused YouTube video. In the video, a smiling young male blogger sits indoors in soft daylight and holds up a bright yellow oversized hoodie with the black «RUN» logo and a yellow star on the chest. The YouTube interface is clearly visible — red playline, control icons, search bar, channel avatar. The background is softly blurred home interior with warm neutral colors. The image is clean, cinematic, natural light, high resolution, editorial commercial style.
генеративная модель Sora
prompt 1: A realistic lifestyle photograph shot in soft daylight: a female hand holding a smartphone, showing the Instagram profile of the clothing brand «RUN». The screen displays the profile with a yellow circular logo, follower count around 10k, bio about «morning lived comfortably». The top grid contains posts with yellow oversized hoodies with the black RUN logo and black T-shirts with a yellow star, and a yellow hoodie cat installation. The background is softly blurred, neutral minimal interior. High-end commercial aesthetic, shallow depth of field, clean and calm.
prompt 2: A high-resolution digital mockup of a smartphone displaying the official Instagram profile of a clothing brand called «RUN». The screen shows the profile page with the circular avatar featuring the RUN logo (black word RUN with yellow star). Stats: ~20K followers, brand category «Clothing (Brand)», bio line «Comfy clothes for the morning rush». Below — the grid with posts: yellow hoodies, a yellow cat sculpture made from hoodies, product shots and lifestyle images. The phone lies on a neutral light-gray matte background. Realistic lighting, premium commercial style, no hands in frame.
Ссылки на использованные генеративные модели
Генеративные модели: https://chatgpt.com https://ideogram.ai https://sora.chatgpt.com/explore
