Бренд кимчи «KIMCHINE» глазами AI
Эта работа показывает, как искусственный интеллект способен трансформировать существующий проект, обновляя его айдентику и обогащая новыми деталями. В качестве основы был использован проект первого модуля, посвящённый бренду кимчи.
исходный проект
ребрендинг с помощью AI
логотип
/imagine prompt: Design a logo for a kimchi brand called 'Kimchine.' The logo should reflect the concept of bridging cultures, combining modern minimalism with traditional elements.
шрифты
/imagine prompt: generate a mockup of printed materials (paper, envelope, business cards) on a white background for kimchi brand «kimchine»
(также я вручную вставила логотип, который придумал AI)
палитра
/imagine prompt: Create a realistic image of a glass jar of kimchi displayed prominently in the foreground, with a traditional Korean grocery store interior as the background. (логотип вставлен вручную)
постеры
Для идей плакатов был использован chat gpt, для генерации была использована нейросеть ideogram. Полные промпты:
1. Create a poster for the 'Kimchine' brand, highlighting the idea of cultural unity through food. The poster should feature various cultural symbols (e.g., Asian calligraphy, Western elements, ethnic patterns) intertwining with an image of a bowl of kimchi. Text: 'Kimchine — bridging cultures through taste.' 'Discover the flavor that unites the world.' The design should use a warm color palette: red (#E63946), orange (#FFB347), green (#019875), and beige (#F4E1C6). The typography should be modern, clean, and easy to read, with elements reflecting cultural fusion.
2. Design a poster for 'Kimchine' that illustrates the fusion of tradition and modernity. The poster should depict a person holding a bowl of kimchi, in both a traditional and modern context (e.g., a person in traditional clothing with technology like smartphones or gadgets nearby). Text: 'Kimchine — flavor that connects generations.' 'Tradition, modern technology, and harmony in taste.' The design should mix traditional and modern elements, with the logo placed clearly
3. Create a poster for 'Kimchine' with the theme of cultural connection through kimchi. The poster should feature the silhouette of a bridge, where each pillar represents different cultural symbols, and above the bridge, a bowl of kimchi connects them all. Text: 'Kimchine — a cultural bridge through taste.' 'Taste that connects East and West.' The design should center on the bridge and kimchi bowl, using bright colors like red, orange, and green. The typography should be modern with a slight Asian influence, emphasizing the theme of unity
/imagine prompt: Create a mockup of a poster for the 'Kimchine' brand with the theme of 'Harmony of Flavors, ' placed on the wall of a stylish Korean restaurant. The poster should feature abstract flowing lines representing different cultures, which merge into the shape of a cabbage leaf, symbolizing kimchi. The design should convey cultural unity through taste, with the 'Kimchine' logo placed at the bottom.
Text: 'Kimchine — the harmony of flavors and traditions.' 'Uniting the world, one bite at a time.'
Use a warm color palette with shades of red (#E63946), orange (#FFB347), and green (#019875) to reflect the natural, fresh essence of kimchi. The restaurant setting should include wooden tables, traditional Korean decorations, and a modern atmosphere with subtle lighting. The poster should be displayed prominently on a feature wall, blending seamlessly into the restaurant’s cozy, inviting environment, while the mockup should highlight the realistic details of the setting with appropriate lighting and shadows.
дополнительные носители
/imagine prompt: Design a set of four stickers for the 'Kimchine' brand centered around cultural fusion and unity. Include elements like bridges, hearts, and cultural symbols, blending traditional and modern design.
/imagine prompt: Design a paper bag with handles for the 'Kimchine' brand
/imagine prompt: Design a bonus card for the Kimchine brand that serves as a loyalty card for customers
пространство
Чтобы создать промт я использовала chat gpt (он дал идею), чтобы сгенерировать помещение я использовала нейросеть Midjourney
Design an interior space for the Kimchine brand’s kimchi production facility that embodies the fusion of tradition and modernity, reflecting the brand’s core values of cultural unity and authenticity. The space should be both functional and inviting, with a clean, efficient production area that showcases the meticulous process of making kimchi while incorporating elements of the brand’s identity. Key Features: Production Area: The production area should be neat and spacious, with clear zones for ingredient preparation, fermentation, and packaging. Include large stainless steel tables, modern equipment, and transparent glass containers or fermentation barrels, allowing visitors to view the kimchi-making process. Ensure there’s an emphasis on hygiene and cleanliness, with natural light filtering into the space to give it a warm, welcoming atmosphere. Cultural Touches: Integrate traditional Korean elements such as wooden shelves or handcrafted containers, subtly bringing the culture into the production space.
Design an interior for the Kimchine Kimchi Store, where customers can experience the culture and authenticity of kimchi, while highlighting the fusion of tradition and modernity. The space should feel warm, inviting, and connected to both Korean heritage and contemporary design elements, reflecting the brand’s values of cultural unity and sustainability.
Ресурсы
Для генерации логотипа, палитры и шрифта: - https://app.leonardo.ai/image-generation Для носителей: - https://www.midjourney.com/imagine (пакет, бонусная карта, бумажные носители и упаковка) - https://ideogram.ai/t/explore (наклейки) Для промо-материалов: - https://ideogram.ai/t/explore (плакаты) Для пространства: - https://www.midjourney.com/imagine Для идей фирменного стиля: - https://chatgpt.com/
