BRICKPIG — ребрендинг строительного завода трех поросят
Исходный проект
«Хрюстрой» — строительная и девелоперская компания трех поросят Ниф-Нифа, Наф-Нафа и Нуф-Нуфа «Хрюстрой» предоставляет заказчикам ахрюнительные жилые комплексы, где всегда можно найти покой, скрыться от посторонних, обезопасить себя от непрошенных гостей
Ребрендинг с AI
Основой фирменного стиля BRICKPIG является сгенерированный динамичный сетчатый узор, слоистая текстура с шумом, напоминающая шероховатую поверхность арматуры и бетона. Яркие цвета (фуксия, желтый) в сочетании с вымеренной геометричностью и «живой» тактильной фактурой подчеркивает технологичность и в то же время смелость строительного бренда.
Айдентика гибко адаптируется под различные носители, сохраняя выразительность и целостность визуального образа
Recraft: geometric modern logo for BRICKPIG, bold construction brand; abstract pig shape inside hexagon; minimal industrial style;
Промпты для мокапов:
Krea: realistic urban poster mockup, three vertical posters on corrugated metal wall, industrial construction background, natural daylight, gritty texture, cinematic look --ar 16:9 Krea: vertical mockup hanging on metal fence, industrial background, construction site, daylight — ar 16:9
Промпты для паттерна:
Midjourney: abstract industrial, geometric grid pattern, neon pink and yellow lines, rough concrete texture, tech-inspired composition, minimal modern design, high detail (плакаты добавлены отдельно, тексты дописаны)
Midjourney: urban construction site with tall scaffolding structure, billboard banner attached, strong perspective, industrial atmosphere --ar 16:9
Midjourney: outdoor billboard mockup on concrete wall, forest background, soft sunlight, autumn trees, realistic shadows, construction ad setting --ar 16:9
Krea: close-up of a construction helmet held by a worker — ar 16:9
Sora: take the pattern from the image 1 and seamlessly apply it to the helmet in the image 2, preserving realistic texture, reflections, and shadows, cinematic lighting, high detail, 16:9 aspect ratio (в референсы первой картинкой загружаю паттерн, второй сгенерированный мокап, затем нажимаю remix)
Krea: industrial forklift wrapped in bright neon yellow and magenta geometric pattern, gritty texture, sunlight hitting metal surfaces, modern construction site background, realistic lighting --ar 16:9
Sora: close-up of textured fabric tag with embossed geometric logo, vivid magenta and dark teal colors, soft lighting, high detail, shallow depth of field, premium textile design, ultra realistic
Midjourney: an image of a pair of work gloves lying on a black background, detailed textile texture, neon pink and yellow geometric pattern, realistic lighting, soft shadows, high-quality product photography, modern industrial design
Recraft: industrial close-up card mockup on pink textured fabric with metal pipes and bolts, realistic materials, soft daylight, shallow depth of field, modern construction aesthetic
Sora: для дизайна карточки взяла сгенерированный в Midjourney паттерн, добавила текст. В Sora отправила промпт: take the geometric pink and yellow pattern from image 1 and seamlessly apply it to the mockup in image 2, keeping realistic lighting, shadows, and textures, preserving material depth and construction aesthetic, cinematic quality, 16:9 aspect ratio
Krea: close-up of a construction worker’s arm wearing a black and purple jacket with a neon yellow safety vest, realistic lighting, fabric texture, soft background blur, industrial environment
Krea: black smartwatch with matte leather strap, studio sunlight, realistic reflections and highlights, premium product photography, soft shadows, high detail materials, modern minimal background
Midjourney: high-quality studio photo of a reflective safety vest lying flat on a black background, neon yellow fabric with bright pink geometric pattern, soft shadows, realistic textile texture, modern industrial design --ar 16:9 (логотип «BRICKPIG» был добавлен вручную в Photoshop)
Recraft: metallic bottle opener shaped like a stylized pig with rounded edges and cutout details, glossy silver surface with soft pink reflections, placed in the foreground, behind it a semi-transparent pink glass bottle, gradient gray to magenta background, cinematic lighting, shallow depth of field
Recraft: close-up of a modern metallic pulley mechanism with a hexagonal frame and engraved «BRICKPIG» logo, made of brushed steel with a matte finish, realistic reflections and subtle lighting, connected by sturdy silver chains, minimal industrial background in light gray, high detail, soft studio illumination
Recraft: close-up of a brushed stainless steel cylinder with engraved logo, sharp geometric emblem of a pig shape etched into the metal surface, realistic reflections and subtle highlights, visible screw detail, soft studio lighting, industrial minimalist aesthetic
Midjorney: detailed aerial view of a modern industrial factory complex with geometric architecture, large cubic buildings painted in vibrant yellow, pink, and beige tones, surrounded by green fields and narrow canals, light haze from steam rising above the structures, soft warm sunset lighting casting long shadows, realistic textures and materials, cinematic industrial atmosphere, high-resolution architectural photography style
Отдел по соломосушению
Recraft (отдел по соломосушению): realistic industrial interior with large metallic tanks and ventilation pipes, high glass ceiling with natural daylight, modern architecture, clean symmetrical composition, warm copper and steel tones, dry grass along the pathway, detailed materials and textures, cinematic lighting
Recraft (отдел по прутоплетению): an image of a large wooden space with wooden houses built into the walls, beams in the middle, light, a fence around it, a huge tree, a stone floor, studio light, and a hyperrealistic image
Recraft (отдел по камнеукреплению): modern industrial warehouse interior with stone brick walls, concrete floor and metal ceiling beams, central conveyor belt leading into distance, stacked pallets and boxes along the sides, soft artificial lighting with ceiling spotlights, realistic materials and shadows, clean architectural composition, cinematic realism
Использованные нейросети
В работе над проектом были использованы Midjourney, Recraft, Krea, Sora
https://www.midjourney.com/home https://www.recraft.ai/ https://www.krea.ai/app https://sora.chatgpt.com/onboarding?redirect=/explore
