AI-ребрендинг бренда бутылок и термосов HULU
Hulu — бренд необычных бутылок и термосов под разные нужды, с возможностью кастомизации для самовыражения. Покупая их, вы не только получаете функциональный сосуд для питья, но и необычный аксессуар, который сразу выделит вас из толпы.
Ребрендинг с помощью АI
В этой работе показано, как искусственный интеллект способен трансформировать уже существующий проект, изменяя его айдентику и добавляя новые детали. В качестве исходного материала я взял свой учебный проект за первый модуль.
Логотип
Варианты логотипа
Сначала новые логотипы бренда были сгенерированы в нейросети ideogram.ai.
Первый — для основного использования и второй типографический — для вторичного.
Prompt 1: A minimalist black-and-white vector logo for «Hulu». The logo consists of a large «H» with a sharp, angular design. Inside the «H», there are multiple smaller shapes, including circles, squares, and triangles. These smaller shapes are arranged in a modular manner, suggesting customizable decorations. The overall design is clean and modern, with a focus on simplicity, creativity, and individuality.
Prompt 2: A minimalist black-and-white vector logo for «Hulu». It features the text «Hulu» in a bold, modern font. Above the text, there are three abstract shapes: a circle, a triangle, and a square. Below the text, there is a line. All the elements are arranged in a symmetrical pattern.
Шрифт
Дальше c помощью сайта whatfontis я нашёл наиболее приближенный шрифт который использовал искусственный интеллект в типографическом варианте логотипа.
Цветовая палитра
Цвета были подобраны с помощью Adobe Color из серии сгенерированных плакатов.
Документация
Prompt: Create a branding mockup for Hulu. The mockup should include paper items such as a letterhead, envelope, business card, and pencil, all on a colorful background. Use the logo with the word «HULU» and beneath it phrase and abstract colorful shapes. The design uses clean, minimalistic text blocks with descriptions of company and utilizes vibrant colors that emphasize modularity and the ability for customization, allowing for self-expression and showcasing the brand’s uniqueness. Incorporate a variety of abstract, minimalist shapes that collectively form patterns and modular design blocks.
Нейросеть: Recraft AI
Логотип был отдельно добавлен вручную в Adobe Photoshop.
Реклама
Сначала я сгенерировал основной визуальный стиль в ideogram.ai, после чего использовал эту генерацию в качестве референса для создания плакатов в recraft. Также качество некоторых изображений было улучшено с помощью upscayl.
Prompt: Create a series of poster designs for the brand «HULU». The design should utilize vibrant colors that emphasize modularity and the ability for customization, allowing for self-expression and showcasing the brand’s uniqueness. Incorporate a variety of abstract, minimalist shapes that collectively form patterns and modular design blocks. Aim for a visually striking composition that captures the innovative spirit of the brand while appealing to its target audience.
Нейросеть: ideogram.ai
Prompt: Create a visually striking poster design for a brand HULU specialised in making of bottles in shape of bottle gourd. The design uses clean, minimalistic text blocks with descriptions of company and utilizes vibrant colors that emphasize modularity and the ability for customization, allowing for self-expression and showcasing the brand’s uniqueness. Incorporate a variety of abstract, minimalist shapes that collectively form patterns and modular design blocks.
Нейросеть: Recraft AI
Логотип и типографика были отдельно добавлены вручную в Adobe Photoshop.
После этого я сгенерировал мокап для плакатов куда их и вставил.
Prompt: Create a realistic photo mockup featuring two vertically aligned rectangular posters displayed side by side in a dynamic position within a bustling urban environment. The poster boxes phisical shape should be designed using a variety of abstract, minimalist shapes that form patterns and modular design blocks, enhancing their visual appeal.
The backdrop should consist of tall buildings, busy streets, and lush trees, capturing the essence of a vibrant city.
Нейросеть: Recraft AI
Плакаты были отдельно добавлены вручную в Adobe Photoshop.
Дизайн для биллборда также был сгенерирован основе референсов, после чего в рекрафте был сгенерирован мокап, куда и был вставлен дизайн.
Prompt: Create a visually striking design for a brand HULU specialised in making of bottles in shape of bottle gourd. The design uses clean, minimalistic text blocks with descriptions of company and utilizes vibrant colors that emphasize modularity and the ability for customization, allowing for self-expression and showcasing the brand’s uniqueness. Incorporate a variety of abstract, minimalist shapes that collectively form patterns and modular design blocks. The main title shoul be HULU and phrase under neath it fun module bottles. Highlight that bottles ca be customised
Нейросеть: Recraft AI
Логотип был отдельно добавлен вручную в Adobe Photoshop.
Prompt: Create a realistic photo mockup featuring a billboard.The backdrop should consist of tall buildings, busy streets, and lush trees, capturing the essence of a vibrant city. Incorporate pedestrians to bring life to the scene, emphasizing the interactive nature of the posters amid the lively city atmosphere.
Нейросеть: Recraft AI
Дизайн баннера был отдельно добавлен вручную в Adobe Photoshop.
Продукт
Варианты продукта
Prompt: A photorealistic close up shot of minimalist bottles made in shape of hulu gourd bottles. The overall aesthetic is clean, modern, and vibrant, reflecting an innovative and customizable brand.
Нейросеть: Recraft AI
Упаковка
Prompt: Create a photo of multiple packaging boxes designed for unique bottle in shape of hulu gourd bottles. Abstract, minimalist shapes create cohesive patterns and modular design blocks throughout the arrangement. The brand name HULU is prominently displayed in a modern grotesque font, with smaller text reading «fun modular bottles» beneath it.
Нейросеть: Recraft AI
Prompt: A realistic photo of a visually striking composition showcasing multiple packaging boxes. Each box is arranged in a different, creative position, highlighting the vibrant colors that emphasize modularity and customization. The design allows for self-expression, showcasing the brand’s uniqueness. Abstract, minimalist shapes create cohesive patterns and modular design blocks throughout the arrangement. The brand name HULU is prominently displayed in a modern grotesque font, with smaller text reading «fun modular bottles» beneath it. The overall aesthetic focuses on simplicity, modularity, and the potential for customization, evoking a feeling of contemporary design and innovation.
Нейросеть: Recraft AI
Логотип был отдельно добавлен вручную в Adobe Photoshop.
Пространство
Так как основная идея бренда заключается в кастомизации и самовыражении, каждый магазин Hulu представляет собой уникальную композицию, состоящую из разнообразных абстрактных форм и текстур.
Prompt: make a realistic minimalistic modern building for the brand shop, using expressive and vibrant colors that highlight modularity and customization. The architecture should promote self-expression, showcasing the unique identity of the HULU brand. The building is build in various unique shapes.
Incorporate a variety of abstract, minimalist shapes that creatively form patterns and modular design blocks. Aim to create a visually striking exterior composition that reflects the innovative spirit of the brand while resonating with its target audience.
Ensure the building is depicted in an outdoor setting and shows onlz front part of a store.
Нейросеть: Recraft AI
Prompt: A photorealistic interior shot of a modern brand shop selling unique, minimalist hulu gourd-shaped bottles. The shop features expressive and vibrant colors, with a modular design incorporating various unique architectural shapes — arches, curves, and geometric forms — to highlight customization and self-expression. Display shelves showcase the bottles made in shape of hulu gourd bottles. Soft, strategically placed lighting accentuates architectural details and bottle displays. Abstract, minimalist shapes and patterns form modular design blocks throughout the space. The overall aesthetic is clean, modern, and vibrant, reflecting an innovative and customizable brand. Camera looks from a diffrent angles.
Нейросеть: Recraft AI
Prompt: photorealistic close up shot of minimalist bottles made in shape of hulu gourd bottles on a shelf in a modern brand shop. The shop features expressive and vibrant colors, with a modular design incorporating various unique architectural shapes — arches, curves, and geometric forms — to highlight customization and self-expression. Soft, strategically placed lighting accentuates architectural details and bottle displays. Abstract, minimalist shapes and patterns form modular design blocks throughout the space. The overall aesthetic is clean, modern, and vibrant, reflecting an innovative and customizable brand. Camera looks straight at them with no dynamic angle at horizon.
Нейросеть: Recraft AI
1)Prompt: The uniform should incorporate vibrant colors that emphasize modularity and the ability for personalization, allowing employees to express themselves and showcase the brand’s uniqueness. It is important to use a variety of abstract, minimalist shapes that collectively form patterns and modular design elements.
The background should be colorful yet simple and muted to highlight the main elements. Add decorative abstract shapes around the items to create expressiveness and dynamism.
2)Prompt: A design concept for a staff uniform of brand HULU. It should feature vibrant colors that emphasize modularity and the ability for customization, allowing for self-expression and showcasing the brand’s uniqueness. Incorporate a variety of abstract, minimalist shapes that collectively form patterns and modular design blocks. Background should be colorful but simple and muted to highlight package. A decorative abstract shapes placed around items.
Нейросеть: Recraft AI
Логотип был отдельно добавлен вручную в Adobe Photoshop.
Обложка
Prompt: Create a portfolio cover for the brand Hulu — bottles shaped like bottle gourds. The design should feature clean, minimalistic text blocks that succinctly describe the company, complemented by vibrant colors that highlight themes of modularity and customization. This approach will promote self-expression and showcase the brand’s uniqueness.
Incorporate a variety of abstract, minimalist shapes that come together to form engaging patterns and a modular design, ensuring a visually appealing and cohesive presentation.
Нейросеть: Recraft AI
Логотип был отдельно добавлен вручную в Adobe Photoshop.
Использованные нейросети
— Для создания изображений были использованы нейросети ideogram.ai и recraft.ai. — Для создания и улучшения текстовых составляющих использовался chatgpt. — Для улучшения качества изображений — upscayl. — Для определения шрифта логотипа — whatfontis. — Для генерации палитры — adobe color.
