Мультифункциональное пространство «OCIH»
ссылка на проект — https://portfolio.hse.ru/Project/190241
Бренд одежды и аксессуаров «outer chaos inner harmony» переосмысляет скейтерскую моду через сочетание хаоса городской жизни и внутренней гармонии, создаваемой любимым занятием: постоянное хаотичное движение, встречи незнакомцев и неоднородные текстуры улиц переплетаются с плавной сменой пейзажей, привычным звуком колес и любимой музыкой в наушниках… Однако «OCIH» это не только бренд, но и комьюнити, возникающее вокруг него, для сплочения которого был придуман проект мультифункционального пространства.
«OCIH» — проект современного пространства для скейтеров, сочетающий в себе магазин, кафе и скейт-парк.
оригинальный проект
процесс
Процесс представлял из себя генерирование изображений с последовательным изменением/доработкой промптов в нейросети Ideogram. Поиск подходящих шрифтов, в дальнейшем использованных в промптах, производился на основе сгенерированного лого бренда с помощью функции WhatTheFont Finder.
финальные изображения
prompt: minimalistic logo for a skating clothing brand named «outer chaos inner harmony» which consists only of the brand name, illustration
prompt: 3D render of minimalistic clothing tag, designed to imitate the appearance of concrete. The phrase «outer chaos inner harmony» is printed on the tag in the Marlowe Swirl font, photo, 3d render
prompt: minimalistic paper shopping bags with a print which imitates concrete. there is a phrase «outer chaos inner harmony» written on it in marlowe swirl font, photo, 3d render
prompt: 3D render of a skater girl, dressed in wide-leg jeans connected with a skirt and an oversized black hoodie. The lookbook-style photo has a cinematic touch, with the girl standing on her skateboard in a dimly lit urban setting. The background is white clearly taken in a studio, 3d render, cinematic, photo
prompt: 3D render of a skater boy, dressed in denim oversized vest with lace details and wide beige cargo pants with simple white long sleeve t-shirt underneath it. He stands on his skateboard in a dimly lit urban setting, with the background transformed into a white studio, photo, cinematic, 3d render
prompt: 3D render of a skater girl, dressed in black asymmetrical overalls. The lookbook-style photo has a cinematic touch, with the girl standing on her skateboard in a dimly lit urban setting. The background is white clearly taken in a studio, 3d render, cinematic, photo
prompt: 3D render of a white skateboard, captured in a studio setting. The skateboard features the phrase «Outer Chaos, Inner Harmony» written in the Marlowe Swirl font. The wheels contrast with the skateboard’s color, sporting a sleek black finish. The background is dark and moody, with soft, ambient lighting, cinematic, 3d render
prompt: 3D render of a concrete printed skateboard, captured in a studio setting. The skateboard features the phrase «Outer Chaos, Inner Harmony» written in the Marlowe Swirl font. The wheels contrast with the skateboard’s color, sporting a sleek black finish. The background is dark and moody, with soft, ambient lighting, cinematic, 3d render
prompt: a minimalistic skateboard case which can be worn as a backpack. photographed on a person in a studio, cinematic, 3d render
prompt: a modern minimalistic poster announces the opening of OCIH, a multifunctional space that combines a cafe and a skate shop. The typography presents the opening date, time, and location. The sophisticated design, with its urban flair, effortlessly embodies the innovative concept of OCIH, inviting viewers to experience this unique fusion of passions
prompt: a minimalistic architectural design of a modern building that seamlessly blends function and aesthetics. The space features a cafe and a skate park, connected by a skate shop. Large windows adorn the exterior, allowing natural light to illuminate the interior and showcase the lush greenery outside., 3d render, cinematic, photo
prompt: a modern skate shop of a brand called «outer chaos inner harmony» with big windows and minimalistic urban interior, photo, cinematic, 3d render
prompt: minimalistic coffee shop called «outer chaos inner harmony», photo, cinematic, 3d render
