UPGRADE глазами ИИ
Данный проект является переосмыслением с помощью нейросетевых технологий моего учебного проекта за 2 курс «UPGRADE».
UPGRADE — первый в своем роде апсайклинг-проект, предлагающий творчески переосмыслить весь твой гардероб, сохраняя свою неприкрытую индивидуальность и проявляя заботу к окружающему миру.
Апсайклинг — это уникальный и креативный подход к «новому прочтению» не новенького предмета (в данном случае вещей).
Ссылка на проект в старом портфолио: https://portfolio.hse.ru/Project/199927
проект UPGRADE 2023
Проделанная работа и инструменты
В ходе данного проекта с помощью нейросетей (perplexity (текстовая помощь), sora и midjorney (генерация изображений)) был полностью переосмыслен фирменный стиль бренда UPGRADE.
На основе общей идеи был сгенерирован логотип, фирменные паттерны и разработан дизайн носителей: от полиграфии до мерча. Также было спроектировано пространство бренда — оффлайн магазин.
Новый проект
логотип
promt: Modern logo for UPGRADE sustainable fashion brand featuring fragmented and reconstructed letterforms symbolizing upcycling transformation, prominent hashtag symbol integrated into typography, bright dual-tone color scheme with hot pink and electric yellow, pop art influences with contemporary execution, modular design elements visually representing circular economy principles, street art aesthetic with neon-bright colors, Gen Z-oriented branding with maximum visual impact, deconstructed elements showing wear textures, stitching patterns, and patchwork details
цветовая палитра (с помощью adobecolor)
Полиграфия
постеры
Promt: Two bright upcycling fashion poster with UP#grade branding, deconstructed typography with hot pink and electric yellow colors, street art aesthetics, the message of sustainable fashion «НЕ ПОКУПАЙ НОВОЕ — СОЗДАЙ УНИКАЛЬНОЕ» «ПЕРВЫЙ В СВОЕМ РОДЕ ПРОЕКТ ПЕРОСМЫСЛЕНИЯ ГАРДЕРОБА», hashtag symbol as a key visual element, urban style of Generation Z, high-contrast design optimized for social networks, modern streetwear photography, eco-conscious message with rebellious energy, a brick wall with graffiti
билборд
promt: Vibrant upcycling fashion poster featuring UPgrade branding with integrated text «UPGRADE СЕБЯ И МИР ВОКРУГ», deconstructed typography with hot pink FAE308 colors, street art aesthetic with graffiti elements, main headline «НЕ ПОКУПАЙ НОВОЕ — СОЗДАЙ УНИКАЛЬНОЕ», hashtag (#) symbol as repeating pattern element throughout design, urban Gen Z style, high contrast design, recycled texture overlays showing fabric patches, worn denim textures, visible stitching patterns, torn paper effects, spray paint splatters, modular geometric shapes representing circular economy, neon-bright color blocking, pop art influence
Мерч
мерч: футболка
мерч
promt: Create oversized t-shirt back print design featuring large text «UP#GRADE REVOLUTION НЕ ВЫБРАСЫВАЙ — ПРЕОБРАЖАЙ», worn by stylish young woman aged 20-25 with colored hair (pink streaks), multiple ear piercings, vintage accessories, standing in modern urban street art district surrounded by colorful murals and graffiti walls, other Gen Z creatives visible in background wearing sustainable fashion, vintage sneakers, tote bags made from recycled materials, street musicians with upcycled instruments, food trucks with eco-friendly signage, morning golden hour lighting creating vibrant shadows, atmosphere of creative energy and environmental consciousness, deconstructed typography with hot pink and electric yellow screen printing, street art inspired lettering, sustainable fashion messaging integrated into design
мерч: кепка + фестиваль апсайклинга
promt: Upcycled caps worn by festival attendees at outdoor event with stages and decorations in brand colors using hot pink and electric yellow F61170 and FED801, main subject wearing UP embroidered cap with hashtag pattern on side panels, crowd wearing clothing featuring similar neon color palette, festival environment showing banners with deconstructed typography, street art murals, recycled material installations, visible patchwork decorations, worn texture elements throughout scene, modular design elements on signage, graffiti-style lettering on festival structures
мерч: шоппер
promt:
Tote bag from upcycled materials with large text «ТВОЯ ОДЕЖДА. ТВОЯ ИСТОРИЯ. ТВОЯ ПЛАНЕТА.» in deconstructed typography using hot pink and electric yellow F61170 and FED801, UPGRADE logo placement, hashtag «#» pattern integrated into design, visible patchwork panels, intentional wear textures, stitching lines as decorative elements, modular color blocking, recycled fabric combinations, street art inspired graphics, worn denim texture details, worn by stylish young woman aged 20-25 with colored hair (pink streaks), multiple ear piercings, vintage accessories, standing in modern urban street art district surrounded by colorful murals and graffiti walls, other Gen Z creatives visible in background wearing sustainable fashion, vintage sneakers
Пространство: магазин
пространство: снаружи
promt: Night photography of UPGRADE store exterior with dramatic artificial lighting, hashtag «#» pattern integrated into design, professional architectural photography setup, building facade illuminated with colored LED lighting in hot pink and electric yellow F61170 and FED801, neon-bright signage glowing against dark urban environment, Large-scale UPGRADE logo installation backlit for maximum visibility, hashtag symbols with internal LED lighting, windows glowing with warm interior light revealing busy retail activity inside, street art elements on facade highlighted with accent lighting
пространство: изнутри
promt: Photorealistic wide-angle interior photo of UPGRADE store, industrial warehouse with exposed brick walls, large street art murals in fluorescent hot pink F61170 and electric yellow FAE308. Central retail area with powder-coated scaffolding racks in brand colors, curated upcycled garments, hashtag (»#») wall installations, interactive workshop with vintage sewing machines, diverse Gen Z customers browsing. Shot with professional lighting, Canon 5D Mark IV quality, high dynamic range, polished concrete floors with painted hashtag patterns, exposed industrial ceiling, large windows providing natural light, vibrant brand colors with natural skin tones.
